Analysis: The New Marketing
Read The New Marketing textbook throughout the course semester and select three chapters in the book to analyze.
Provide a summary of the three chapters you find the most powerful. And, list the major highlights from these chapters.
Also, answer the discussion questions at the end of each of the three chapters you select.
Length of assignment: 8 pages double-spaced in a Word document.
I am constructing an integrated communications campaign plan for my client, can you do the psychographics for this project? My client is the Mote aquarium. About psychographics Its the study with secondary research of lifestyle, so you should look at the media usage, activities of enjoyment, and things like per our primary and secondary audiences. Definition of psychographics: the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research. As far as marketing goes, the goal of psychographics is to deliver more impactful campaigns by understanding customers better. In other words, psychographics is supposed to shed light on what will best convert target audiences.
Give your opinions and suggestions for the writer, In your response, try to provide constructive feedback on what works and how they may improve their profile. Examples of constructive feedback might include the length of the profile summary, the strength of the headline that describes who you are and what you do, whether the content (articles or blogs) are being shared, photo, and the number of connections.
You will participate in a group project that will analyze and evaluate a retail store and make recommendations for improvement. This project will apply a marketing perspective discussed in class to better understand the retail management.
We chose the Retail Store Michaels the arts and crafts store.
My part is the recommendations/solutions part of the essay. I will provide screenshots.
Recommendations/Solutions
Assess its performance and position in the marketplace, and prospects for the future
Summarize your suggestions/recommendations on how this retailer can improve the shopping experience for their customers, increase sales, and improve their image etc.
Give your opinions and suggestions for the writer, in your response, try to provide constructive feedback on what works and how they may improve their profile. Examples of constructive feedback might include the length of the profile summary, the strength of the headline that describes who you are and what you do, whether the content (articles or blogs) are being shared, photo, and the number of connections
This unit, you will complete all remaining sections of your Strategic Marketing Plan. This plan is to be based on your New Shoes Simulation company. Ensure that you include all feedback from the previous sections as well. Add sections III and IV to your existing plan.
Section III: Your NEW proposed Marketing Mix for your New Shoes company
NEW Proposed Marketing Mix (Product, Price, Place, Promotion)
This should be based on the decisions that you have made throughout the New Shoes simulation.
Provide a description and explain the situation based on the New Shoes simulation
Section IV
Marketing Action Programs
Controls
Conclusion
Executive Summary (belongs at the beginning and summarizes the entire plan)
Assignment Parameters
Accurate description and reference of all concepts and theories learned from course material.
Practical examples of concepts that lead to continuing interest in the topic.
Synthesis of concepts and theories from other course activities.
Well-organized, clearly presented work ( free from excessive spelling and grammatical errors)
Properly cited sources using APA 6th edition.
Ensure use of the assignment rubric, template, and guidelines.
Assignment Objectives
Prepare a strategic marketing plan.
Analyze the role of controls and marketing actions programs when developing a successful strategic marketing plan.
Assignment Resources
Strategic Marketing Plan GuidelinesPreview the document
Marketing Plan TemplatePreview the document
stance with the competition and how you plan to move forward as it relates to expanding globally in order to be successful in the long term. You are to apply what you have learned from the last 8 decisions from the NewShoes simulation to complete this assignment.
You are to address the following in your memo:
How your NewShoes organization can remain competitive from a Marketing perspective
Summarize your decisions throughout the simulation and the current status of your NewShoes organization. Explain how you analyzed your results from the previous decision period using the purchased market research, the Income Statement, Dashboard, and other tools available to you.
Explain your Competitive Advantage over your Competitors.
Provide your recommendations for the company moving forward based on your current status in the simulation and your goals for global expansion.
Parameters
Please submit your assignment using the Global Expansion Memo TemplatePreview the document
Your memo should be no more than 600 words in length
Accurate description and reference of all concepts and theories used in completing your submission
Well-organized clearly presented work (free from excessive spelling and grammatical errors).
Identify federal and state programs that support small to mid size exporter, Charlie’s Soap. list qualifications of loan or funding and consider the following organizations: U.S. Department of Commerce, Export-Import Bank, U.S. Small Business Administration and / or North Carolina Department of Commerce. also provide information on the stimulus package for the small businesses related to Covid-19 pandemic.
1. A sales rep from AdVance spends several months with the buyer for a company that owns a dozen farms understanding the buyer’s needs, and puts together a proposal for several fertilizers produced for the company’s specific needs. When the sale is about to close, the buyer decides to purchase a cheaper, pre-made, standardized formula from another supplier. What is the most likely explanation of the outcome of the interaction?
2. You have just been hired as a Vice-President sales of a large multinational company. One of your sales consultants, Mr. David, just droped his resignation. The HR department is about to schedule an exit interview with him. In the feedback document (prepared by HR), it is written that Mr. David has always complained about long working hours and tough competition. The HR thinks he has a wrong idea about sales and the appropriate attitude needed to succeed in the role and that they see a potential in this employee. Prepare the main ideas you will share with David to change his attitude towards sales and motivate him to stay.
At least 1 page and 1/2 for the answers
1. A sales rep from AdVance spends several months with the buyer for a company that owns a dozen farms understanding the buyer’s needs, and puts together a proposal for several fertilizers produced for the company’s specific needs. When the sale is about to close, the buyer decides to purchase a cheaper, pre-made, standardized formula from another supplier. What is the most likely explanation of the outcome of the interaction?
2. You have just been hired as a Vice-President sales of a large multinational company. One of your sales consultants, Mr. David, just droped his resignation. The HR department is about to schedule an exit interview with him. In the feedback document (prepared by HR), it is written that Mr. David has always complained about long working hours and tough competition. The HR thinks he has a wrong idea about sales and the appropriate attitude needed to succeed in the role and that they see a potential in this employee. Prepare the main ideas you will share with David to change his attitude towards sales and motivate him to stay.
At least 1 page and 1/2 for the answers
