Category: Marketing

.  It would be 12-15 pages (double spaced) and could take one of several approaches of which two prominent examples would be 1) a critical analysis of a products/services or companys marketing strategy this will involve a reasonably detailed look at the target market(s) and each of the 4Ps (product, price, place and promotion).  2) an analysis of the historical evolution of marketing strategy for a product or service over time if you can find details of how the target market(s) and the 4Ps for the particular product or service have changed over an extended period of two decades or more, you would look at how the changes in marketing strategy over time can be understood in the light of changes in the marketing environment over the same time period.       

Given that the assignment could take different approaches as discussed in the previous paragraph, no specified format is provided for the paper.  Also not provided is any set number of references/citations that is expected I understand that some other courses provide minimum numbers of citations expected!  Of course, any external (borrowed) material that is used in the paper should be cited (any citation format APA etc. is fine) in the interest of good academic practice.

If groups would like to discuss with me either the choice of topic for the paper or a draft outline at some stage, they are welcome to do so.  Also, if for whatever compelling (!) reason, some students do not want to work in  groups and would like to work individually on the project assignment, they are welcome to do so but groups are preferred! 

The project should be submitted by December 1, 2020,  though most of the work should be completed before mid-November which is the date after which we will start having brief presentations/discussion of the projects in class. 

Hope this helps.

Which method of sales force organization would be most appropriate for: (a) a national company that sells a computerized billing system for small physician practices and (b) a manufacturer of adhesive bandages and sutures? Explain why for each scenario.

Discussion Requirements:

1.Your initial post should be at least 200 words.
2.Correct grammar, spelling, and punctuation are expected.
3.APA format with at least two cited references (APA format).
4.use this as one of the references its the textbook : Berkowitz, E. N. (2016). Essentials of health care marketing. Jones & Bartlett Learning.
5.there need to be introduction, body, and conclusion paragraphs
6.textbook pages will be provided

Each team will develop an advertising campaign for a brand of your choice. However, that brand must be included in the Simmon OneView database. Students will be trained to use this data early on in the semester. In selecting a subject, you can choose a product already being marketed by a public for-profit or non-profit organization. Publicly owned organizations must publish their operating results including spending on current and past advertising. Privately owned organizations do not and it is difficult for outsiders to get enough marketing information about them on which to base an ad campaign. You are going to need lots of data about the history, competitive environment, products, objectives, customers, etc., so that you can be sure your work is original and that you can persuade management to give you the resources needed to do it. Your media plan and budget may involve video commercial, radio, print, outdoor, and digital ads and should be developed for a twelve-month period. This will give you hands-on experience in developing advertising and implementing it while experiencing the challenges of working within budget limitations to get the maximum return from advertising spending.

In writing about the campaign, cite many references that provide support for your advertising strategy. In order to get the best grades you should have at least 20 references in addition to the text. You are asking clients to spend a lot of money based on your recommendations so you have to give them sound reasons why they will work. Research is key to a good campaign.

EXECUTIVE SUMMARY (1 to 2 page summary of project)

This is a synopsis of the proposal and is written LAST. It must contain the objectives, strategy, cost, completion dates and performance standards by which the success of the campaign will be measured.

A. Marketing Objectives (Be Specific and must fit with organization strategy)

B. Advertising Objectives (Be Specific and must fit with marketing strategy)

* Reach/Frequency

EVALUATION PLAN TO MEASURE THE SUCCESS OF THE CAMPAIGN

This should describe how you are going to measure how well the campaign met the advertising objectives and the marketing objectives.

read Chapter 8, Engaging Social Employees, Influencers, and Gen Z, then answer these two questions on page 167.  I uploaded it.

1. What is social employee advocacy, and why is it so important?

2. What do Millennials and Generation Z value and look for in a brand more than anything else?

read Chapter 8, Engaging Social Employees, Influencers, and Gen Z, then answer these two questions on page 167.  I uploaded it.

1.What is social employee advocacy, and why is it so important?

2.What do Millennials and Generation Z value and look for in a brand more than anything else?

The product is the Miami Hurricanes Football Team:

-Create awareness.
-Increase the value of the experience.
-Explain how and where advertising will take place.
-Give personal selling strategies.
-Explain which and how promotions will reach various segments.
-Have season-long in-game promotions for halftimes and time-outs when applicable.
-For game promotions, include the contest that the promotion will be used for. You should have a promotion for all home games. (All home games are at the Hard Rock Stadium)

-Describe the product (Miami Hurricanes Football Team) and its extensions. Create a matrix for product positioning using price and level of excitement and price and level of performance in comparison with other sport products in the market.