You will be picking and analyzing a current health services organization in terms of its current situation and focus on its customers.

Pick a health services organization that you may work for or with which you are familiar.  It can be a local or national organization.
Research the organization by visiting its website and, if possible, its location.
Research the industry in which your organization operates, e.g. nursing homes, private physician practice.
Using your findings, conduct a SWOT analysis of your organization. Use the SWOT Analysis Worksheet provided under Course Content
Conduct a competitive analysis of your organization.  Use the Competitive Analysis Worksheet provided under Course Content.