Your analysis must be no less than 3-double spaced pages, and it must address the following:

 

  • What specific business management problems was Disney facing?  
  • How can the technology they were considering  redress those business management problems?
  • How (if at all) would this technology allow Disney to improve its operational efficiencies?
  • How (if at all) would this technology allow Disney to improve its customer satisfaction and retention?
  • Is this technology risky?  If so, what are the risks and what might Disney to reduce the risks associated with its implementation?  Is Disney doing a good job of managing risk with this project?
  • How much does the technology under consideration cost to implement and what is the potential cost of  not implementing this technology? (Note: Your response to this question need not be entirely monetized.  It can be partially descriptive)
  • What are your personal thoughts and impression with regard to this project?

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