It is about Starbucks.
1 when Starbucks started
2 Where they are located (headquarters) & number of locations, employees
3 Founder(s) and / or current CEO and how would you characterize the leadership
4 Stock ticker symbol and NAICS code
Day: February 10, 2020
Personal branding is an essential element for marketing yourself and the skills that make you successful. According to Khedher (2014), “Individuals involved in personal branding develop their human capital by investing in continuous learning; enhance their social capital through visibility and notoriety and access to financial success and economic profitability.”
Personal branding allows you to stand out from the crowd by projecting a positive image, behavior and actions. Prior to beginning this assignment, please review the video below and reflect on your personal experiences. Think about the most professional person (fictional or real) that you know. What characteristics make them stand out? After completing these tasks, you must write a personal brand statement.
Assignment Guidelines
- Length: Minimum of 3 paragraphs (1 paragraph brand statement & 2 paragraphs outlining how the personal brand can guide your career goals)
- Format: Times New Roman, font size 12
- Mechanics: APA Style (6th Edition). Must include a cover page and reference page
References
Khedher, M., (2014). Personal branding phenomenon. Retrieved from:
Using your textbook, LIRN-based research, and the Internet, World Bank website (www.worldbank.org), International Monetary Fund (IMF) and other available sources research about some successful companies and provide with some examples from developed and some developing countries to compare.
Please apply the learning outcomes for the week/course and lecture concepts to prepare a four to six-page report that describes a marketing strategy and consumer behavior and explains about the productivity, proactivity reinvention. On your paper you have to cover the following questions:
How companies can produce new and better products into the market?
How and why do you think products acquire meaning to consumers?
Can you see any potential negative consequences to marketing attempts to encourage purchases of products consumers do not need?
Do marketers create needs?
This paper needs to include how useful is your analysis is in terms of helping you understand productivity, proactivity reinvention as part of marketing strategy and consumer behavior.
Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s).
Develop and write a 4-6 page APA 6th ed. Formatted paper:
Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s).
*Please refer to the Grading Criteria for Professional Assignments on page 10 of the syllabus for specific guidelines and expectations.
Instructions
Post a substantive response to the questions in the case below by 11:59 pm Tuesday night. Include information from the weekly readings to support your response.
Post a substantive response to a minimum of one peer by 11:59 pm Thursday night .
Please see the Online Discussion Forums section of the course syllabus for complete instructions. The Faith Integration Rubric will be used to assess your postings.
Harry recently took over management of his family’s textile company. For more than thirty years his father ran the company with an iron hand. Workers of different nationalities, mostly Asian immigrants, were hired to reduce the chance of unionization. Wages continue to be paid on a piecework basisthat is, for actual sewing completed. Overall, workers’ earnings average $1.50 per hour over the federal minimum wage.
Schooled in Theory Y, Harry is troubled by what he sees. The sewing jobs are repetitive and boring. Little interaction occurs between the small cadre of white male executives and the predominantly female Asian line workers. Mid-level management positions are few, because employee output is so easily measured.
Reviewing the financial statements, Harry learns that the company has been modestly successful over the years. Return on investment is slightly above industry standards. Stiff international competition makes Harry hesitant to raise wages or alter “the system.”
Should Harry change the company’s management philosophy and structure? If so, how?
What risks does Harry run if he does not make any changes?
As you reflect on this chapter and your past experience(s) with employer/employee relations, what conclusions can you draw?
Describe at least one specific way in which you can apply what you have learned about employer/employee relations.
Describe the use of the term “interior (proximal) environment” in reference to thinking about the biological person. Explain the impact of a person’s socioeconomic environment on health outcomes. Include in your discussion the factors that have been consistently showing up in the research. What has been your own experience with socioeconomic status and health outcomes?
