Please use 11pt to write the case.

here are two videos that might help the writing.

Video link: https://www.coursera.org/lecture/wharton-entrepreneurship-capstone/entrepreneurial-strategy-entrepreneurship-2-SjCfi

https://www.ted.com/talks/ernesto_sirolli_want_to_help_someone_shut_up_and_listen

Please use citations when it is needed, and provide references as well.