“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” – Antoine de Saint Exupry

Recall from previously reading Chapter 5 in Business and Professional Writing: A Basic Guide, that a reader-friendly document is one that effectively blends text and visuals. You’ve already applied basic design principles to a slideshow presentation. Now, you will apply these same principles to a persuasive marketing campaign using effective visual communication.

Instructions

For the past year, you’ve been working to launch your start-up company. Now is the time for you to share your new business with prospective clients and customers using a persuasive marketing campaign.

Your start-up company can be anything you want it to be! Your company should offer a product, process, or service. For example, you might decide to create an app for a new game, an online athletic shoe store, or a language tutoring service for adults.

Your goal is to create a persuasive visual communication campaign using one “old school” medium (flyer, brochure, poster, newspaper advertisement, etc.) and one new school medium (social media post, social media cover/header, blog or website graphic, etc.). Use the same branding strategy to share one in two different ways.

Your persuasive marketing campaign should include the following:

Company name and logo
Name and brief description of product, process, or service
Why your audience should want to learn more (what’s in it for them)
Where your audience can go to learn more (website, email, phone number, etc.)
Be sure to consider the design elements such as text (including font size and type), visuals (including images, charts, graphs, etc.), color, and white space or empty space.

Important Reminder: Don’t forget to consider the audience and the medium. Your “old school” medium can contain more text because it is designed to be held and read by the audience. Your “new school” medium should contain less text because the audience will be quickly scrolling by it either on their computer, tablet, or mobile devices.

Canva

While you may use the medium you feel most comfortable with such as Microsoft Word or Apple Pages, Keynote or PowerPoint, it is recommended that students create a free Canva account for this assignment. Canva  (Links to an external site.)is an online graphic design platform with pre-made templates for a variety of mediums. Please note that while premium features do exist, students should only select from the free options within Canva.

For a short, simple guide to using Canva, please watch the video below:

A Simple Video Guide to Canva (3:57)

No matter which medium you choose to create your “old school” and “new school” visuals, maintain the integrity of all design elements by exporting your documents as PDF files.

Submission Instructions

To submit, use a PDF file type and name the file your surname, module number, and title of the assignment (e.g., surname_M7_PersuasiveVisualCommunication). You may submit two documents for this assignment – one for your “old school” design and one for your “new school” design.