Category: Marketing

1)  Explain, in terms of their cultural differences, the relative success and failure of the efforts of China and the United States to contain the spread of the Corona-virus.

2)  Today’s China needs both individualism and collectivism. Explain whether you agree or disagree with this statement by using what you have learn in this class.

3)  BTS, the seven-member boy band from South Korea, has the No. 1 album in the United States, having followed up Love Yourself: Tear from May, the first K-pop album to ever lead the Billboard 200, with Love Yourself: Answer, another chart-topper.

Explain its success from the perspective of Intercultural Communication.  Does their global popularity contribute to a better cross-cultural understanding of South Korea?

Discuss the Integrated Communication. The promotion processes to be used e.g. advertising, public relations, trade shows etc.  Include also the various modes of advertising used (e.g.  Newspaper, TV, Internet etc. for the vending machines your business is marketing

Identify a consumer behavior problem with a business in the area you live / work.
Suggest how you would implement the possible one or two solutions to solve the problem in the short to medium range, i.e. 3-12 months.
The project needs to be submitted as a report, not an essay, and also with a reference page.

Your fourth exercise is an exploration of “intertextuality and re-contextualization.” You’ll begin by reading at least one of the four articles assigned for this week. Then, you’ll choose an idea or concept from one or more of these articles to use as the inspiration, the “spark”, for you to create your own intertextual/re-contextualized work. 
Read at least one of the four articles (I encourage you to read all four).  
Choose an idea or concept that you find intriguing, an idea that inspires you to re-contextualize media objects you are familiar with.
Create you intertextual media object. This doesn’t need to be complex: remember that a meme that uses an image from a popular film is an appropriate intertextual object.
You can work in any medium for this: video, sound, music, still, etc.
Your goal is to take pre-created media objects and building something new out of them. Therefore, you are encouraged, demanded, to steal someone else’s work and alter it. And the bigger the steal, the better.
Return to the Storey and Orgad articles: you should be thinking about you’re using the possibilities to create meaning in your intertextual object. 
Write a 1 1/2 – 2 page double-spaced explanation of your intertextual object, the concept from the readings, and the ideas of meaning production that you are utilizing in it.
You’ll submit two things: your “re-contextualized” media object and then 1 1/2 – 2 page essay. 
I’ll be looking for:
A clear citation to idea or concept from your chosen article.
Appropriate use of the terms from the Storey and Orgad article to justify the meaning you’re trying to produce. 
By Sunday Nov. 22nd at 11:59pm, you will upload your intertextual/recontextual assignment: essay and object.  

My idea is to do what the professor suggests; a meme using an image from a film.
I chose an image from the film Four Rooms (directed by four different people), to recontextualize it into a meme. The image will have a text that reads “When summer 2021 hits and they tell you to take your mask off”. The image is attached as well as the articles he wants us to mention.

You will be creating a full page ad for your New Shoes company. Follow the guidelines below to ensure that the ad is competed in its entirety

Ensure that your ad addresses the following:

What are the features and benefits for the consumer?
Why will this product make the customers life better?
Will you include an image of the product?  Keeping in mind that the ad is used to create or feed a desire for your shoes.
Less is more.
Dont share everything, give the consumers a reason to come and see your shoes in person.
A full page ad is  8.25 in. x 10.75 in.
Your completed ad must be saved in electronic format (.jpg or .png). You can use any graphics program to design the ad. Please upload  your full page Ad to the grading area and not the simulation.
Ensure use of the assignment rubric.
Assignment Objectives
Understand the process to create a full page advertisement for an organization.

Please review the following source  to assist you with converting a Word file to an Image.

Reference

Halted, S. (2019). How to Convert Word Documents Into Images. Retrieved from

https://turbofuture.com/computers/How-to-Convert-Word-Document-into-Image-jpeg-png-gif-tiff (Links to an external site.)

conduct marketing analysis, you can pick from: Apple, Huawei,
Samsung Ted Baker, Hugo Boss, Zara, Gap or any other company of your choice to construct
your Marketing Analysis. in the Middle East or in Asia.

follow the assignment guidelines strictly
use the layout instruction prescribed in the assignment guidelines
check the Assignment Marking to get the best marks 
use the resource (textbook 1 and 2) and marketing plan and the marketing frameworks
for referencing follow the university guidelines

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.

At its most basic level, Integrated Marketing Communications (IMC) means integrating all the promotional tools, so that they work together in harmony.

Promotion is one of the Ps in the marketing mix. Promotions has its own mix of communications tools.

All of these communication tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts providing they speak consistently with one voice all the time, every time.

Although Integrated Marketing Communications requires a lot of effort it delivers many benefits. It can create competitive advantage, boost sales and profits, while saving money, time and stress.

IMC wraps communications around customers and helps them move through the various stages of the buying process. The organization simultaneously consolidates its image, develops a dialogue and nurtures its relationship with customers.

Un-integrated communications send disjointed messages which dilute the impact of the message. This may also confuse, frustrate and arouse anxiety in customers.

For this assignment, watch the following video on Prioritizing Marketing Communications:

https://youtu.be/UhQ2T5V2SQE

Pick a company and research three marketing promotions for the same product or service for this company.

Include the following in your paper:

Name of the company
A description of what the organization is selling or promoting in the marketing promotion
Explain each of the three marketing promotions:
For each marketing promotion, what was the promotional strategy (Commercial, radio commercial, billboard, a flyer, mail, email, YouTube video, magazine article, etc.)?
Do each of the marketing promotions seem to be marketing to the same target market? Please explain your yes or no response.
Do all three of the marketing promotions have an integrated (consistent) message? Please explain your yes or no response.
The APA-style paper should be one-full page (See Template under Week 1 Resources). Paragraph headings could be included (not required)

Hi. I would like you to write a letter of recommendation.
I work with United Sikhs as a freelancer/ volunteer which is a Humanitarian Organization working towards helping people in need. You can look them up for more information – https://unitedsikhs.org
My main duties were :
– Handling NYC State of Health Enrolment & bringing awareness in the minorities.
– Track and analyze project risks and recommend improvements
– Support community outreach, engagement and education activities with diverse families and community members.

You have to write from an Operations Manager’s perspective. Please keep in touch and keep discussing as you proceed. The letter could be 250-300 words.
This is for college admission.

Complete the following information about the organization and products and/or services you chose to focus on as you develop a marketing plan throughout the course. You may need to do research to get answers to the questions below.

The company chosen is Red Bull GmbH. Complete the following sections on the attached word doc. : Under the Ethics and Social Responsibility, Current Status, Recommendations, Branding, Brand Description, Brand Promise, Brand voice and Personality, Brand Positioning and Strategy