Review the communications audits noted in the course. Complete your own audit of the organization.  You will note these instructions lack details on page count, references, etc.  This is a capstone course. The first 2 pdf downloads are a guide towards advancing the assignment.

NOTE: ROGERS Inc. is the organization of research:  Internal and External communications audit.
https://www.rogers.com/business

Consider for example, if you are conducting a media analysis, newsletters, organizational documents as blueprints, you will need to attach sufficient sources as evidence of your research.