Day: January 11, 2020

In this 2 page (250-500 words) written assignment, you will describing a historical nurse leader of interest.

Step 1 Select and research a historical nurse leader who interests you. You may use a nurse presented in this lesson or from another source. In your paper, address the following objectives:

Identify and describe the nurse leader you chose
Provide a brief description of the historical time period
Discuss the achievements of the nurse leader
Provide a description of how this nurse affected the nursing profession
Explain why this nurse leader was chosen for this project
Step 2 When you have completed your assignment, save a copy for yourself in an easily accessible place and submit a copy to your instructor.  Click on Assignment 2.1 to submit the assignment.

Cite all sources using APA format. There is a sample paper provided that shows the required format for professional papers. You are required to use this format for all writing assignments.

Please respond to the following: Brand Design Model, Brand Portfolio Molecule, and Brand Report Card

Evaluate the value of assigning appropriate brand identities to represent health care goods, services, and institutions. Provide support for your rationale.
Assess the value of Calder and Reagans Brand Design Model as a device for systematically guiding health care marketers through the process of formulating brands. Explain one (1) reason why a SWOT analysis is needed to help health care organizations understand competitor brands. Provide two (2) examples from a health care organization with which you are familiar that support the value of Calder and Reagans Brand Design Model.
Explain the fundamental reasons why brands do not exist in isolation but do exist in larger environments that include other brands. Provide two (2) specific recommendations or solutions that can help a health care facility improve patient satisfaction.
Assess the value of Lederer and Hills Brand Portfolio Molecule when used to understand brand relationships. Provide at least two (2) specific examples of strategic or tactical initiatives within a health care organization.

Assignment 1: Product Development

Due Week 3 and worth 160 points

Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products. Health care marketing must be repeatedly applied and practiced strategically to include environmental dimensions, such as technology, socioeconomics, competition, and regulatory.

That being said, in todays global economy, investors and potential entrepreneurs must tap into the so-called unexplored market. In this aspect, health care establishments must utilize marketing, advertising, as well as sales strategies when pursuing new customers (e.g., suppose a health care investor wanted to build a small hospital in a rural community); this would entail exploration and logistical experimentation to determine who will patronize the facility. In an impoverished neighborhood, the feasibility of having lucrative profits may see diminishing returns, and so the venture may be not worth the effort. Also, suppose that the potential investor wants to sell mosquito deterrents (e.g., bedside netting in malaria-infested regions of Asia or Africa); then it would be wise to investigate the number of beds that are actually in the village, and who would be willing to purchase them. These activities take into account the investor portfolio, as well as the feasibility of marketing and selling the product. Such exploration also examines competitors, cultural differences, andmost importantidentification of the customer.

Identify a local health care establishment (e.g., hospital, rehabilitation center, emergency medical center) and determine its product development practices. Utilize concepts from previous weeks to substantiate information, as needed. You may develop the discussion based on the ideas presented here, but feel free to inject any salient marketing strategy that you believe might support your presentation.

Write a three (3) page paper in which you:

Justify the purpose of the selected health care establishments product(s) / service (s) and their associated life cycle(s).
Suggest one (1) strategy to improve the marketing mix of the selected health care establishment. Support your strategy by highlighting one (1) benefit of (1) portfolio analysis and providing two (2) examples that display differential advantages.
Assess the importance of technology in providing patients with clear and accessible information about health care organizations and the product(s) / service(s) that they provide.
Outline a survey to capture patients expectations regarding the delivery and / or accessibility of product(s) / service(s) identified.
Use at least three (3) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Analyze how products evolve through the four stages of the product life cycle.
Determine the appropriate product succession planning efforts of health care services.
Examine the marketing research process and market segmentation strategies in the health care industry.
Evaluate marketing research tools involved in the marketing process.
Use technology and information resources to research issues in health services strategic marketing.
Write clearly and concisely about health services strategic marketing using proper writing mechanics.

In your role as director of health informatics, you are visited by a group of patients. They express concerns about a proposed federal law that would require all health organizations to participate in a network database system; this law would allow patients personally identifiable PHI to be included in the network.

Discuss whether you believe your organization should support or challenge this proposed law. Include support for your position. Also include in the discussion what you would tell these patients and what reaction you would expect in response to your position.

Use APA formatting guidelines to properly cite any references used in  your post.

Sandy is a new HIM Supervisor asked to explain the importance of protecting health information. How would you advise her to explain what is challenging about protecting the privacy and confidentiality of health information? Research and find at least one resource to support your explanation.

Use APA formatting guidelines to properly cite the resources used in  your post.

The framework for clinical decision support focuses on five rights to improve decisions and outcomes. Based on your readings this week, including the AHIMA article on the Five Rights of Clinical Decision Support, explain how the rights can contribute to quality healthcare services. Provide at least one example to support your thought.

1.The right information,
2.To the right people,
3.In the right intervention formats,
4.Through the right channels,
5.At the right points in workflow.

Your initial post must use at least one scholarly or health care industry-recognized resource and include an in-text citation and its related reference, both following APA formatting guidelines.