Develop a marketing research plan for a product.
The Product Marketing Research Plan
Research is becoming much more critical to all aspects of business as competition gets more intense and consumers can choose between a wider array of products online. You will address just the first two steps of the market research planning process to better understand what is really involved in marketing research.
Scenario: After your first couple of months as a product line manager with the new successful startup AHP Company, you are called into the marketing departments conference room. The marketing director announces that she has a product idea you need to research. She wants you to research the possibility of marketing a motorized wheelchair that converts into a bed since the engineering department says such a product is feasible.
Make sure to complete the Learning Activity in order to be more successful in completing this Assessment.
Instructions: Below is your task checklist. Respond to all the items in a minimum of 2- to 3-page paper with additional title and reference pages in APA format and citation style.
Checklist: (Steps 1 and 2 of marketing research planning)
Define the problem and research objectives you want answered in line with the company’s mission and objectives.
Determine how to go about getting answers to those research questions in the most time- and cost-efficient way while getting viable and significant data.
Explain what type of data you will you need, primary or secondary.
Explain the means of obtaining the data. Explain what type of research you will pursue. Will you use quantitative or qualitative data? Explain why.
Describe the sampling plan:
A. Who will you survey?
B. Sample size: How many people will you survey, knowing that all the people you intend to survey may not respond, or their survey will be incomplete, etc.?
C. Sampling procedure: How will you go about finding your sample population? What will be a statistically significant measure?
D. How will you contact the subjects? Will you email them, phone them, etc.?
Determine how you will ensure the data is significant enough to make a decision as to whether the product development engineers should proceed with product development or not.
Respond to all the items in a minimum of a 2- to 3-page essay with additional title and reference pages in APA format and citation style.
Day: February 15, 2020
In a well-organized, 1 2 page paper (500 words minimum), explore a culture that you may encounter in the medical office. Identify the culture and discuss some differences, background, and belief systems that the medical assistant may encounter while interviewing the patient. How can you prepare for the patient visit? Give at least one example of a change you would make in order to meet the needs of the patient. What are some suggestions that you may could make in the office that would have a positive impact on the patient’s visit?
For this essay, you should consider yourself joining an ongoing academic conversation. From your research, you have learned about what scholars and professionals think about your chosen topic, how they view it, and how they respond to what others have to say about it. Sometimes these sources respond to each other directly, other times they simply offer different thoughts and opinions, but regardless, they are in conversation with one another. In this essay, you are contributing to this conversation by offering your own argument and perspective on it, based on the research youve already done.
I have done most of this already. Just need some things looked over and cleaned up. In the Table.java class according to the Javadoc a setter and getter method need to be added in, and in the FurnitureProduct class there is magic number on line 85 that needs to be done in a different way, and also line 53 has a hidden field issue that needs resolved. As far as I know this is all that needs looked at, if I’m wrong let me know.
I know that my price is probably too low, but like I said I just need it looked over, and the coding issues I mentioned fixed. So hopefully someone will be willing to help me out here.
Write a summary on how energy is transferred across the globe. It should be one page long, single spaced and 12 font size.
Include the following-
– warming and cooling process in atmosphere
– variation in solar insolation
– Land and water temperature contrast
– Ocean circulation
“The Triple Bottom Line”
The concept behind the “triple bottom line” is that companies are responsible to all their stakeholders. This includes everyone who is involved with the company whether directly or indirectly, as well as the planet on which we all live. This approach sees shareholders as part of the stakeholder group, but only as part of it. Before writing your response to this weeks discussion, please review the following resource for more details on the triple bottom line: https://www.mindtools.com/pages/article/newSTR_79.htm.
For this week’s discussion, please respond to the following:
1. How would you implement the concept of Triple Bottom Line (People, Planet, Profit) at the NAB company you created?
Notes:
Your response should have three headings, each focusing on an aspect of the triple bottom line as outlined below.
Check out Chapter 14: Social Responsibility & Sustainability for more information.
You will use this week’s information in Assignment 3: Ethics and Social Responsibility Plan.
Keep the following format in mind as you complete this week’s discussion:
Profit – When looking at profit from this theory’s perspective, the idea is that profits will help empower and sustain the community as a whole, and not just represent a benefit for the shareholders. (Briefly explain your approach.)
People – Discuss your approach to care about suppliers, customers, community, employees. (For example, to care about employees you can provide a good working environment, training and development opportunities, healthcare, etc.)
Planet – Discuss your approach to minimize your impact on the environment. (An example would be to create processes to minimize waste or reduce energy usage; maybe you are using recycled materials, etc.)
For the Literature Review on your chosen topic, please note the following:
1. Introduction: Create a preamble or introduction for your literature review
2. Review of relevant theories related to the topic of your study
3. Summary of prior findings and claims on the subject or topic of your study
4. Definitions of relevant concepts
5. What are the research questions or hypotheses you’re trying to answer in this study?
6. The Literature Review must be at least Two to Three pages long with a minimum of Seven to Ten citations.
7. You must consult at least FIVE sources for this literature review.
8. You must attach a Works Cited( References) page (use APA citation), separate from the Two-page literature review.
Select five commonly used food items throughout the world. Choose specific items in such food groups as grains, vegetables, and fruits.
For your selected food items:
Compare the prices of conventionally grown versus organically grown crops for your selected food items in your local shopping area.
Specify the monetary amount you are personally willing to spend for organically grown food for each of your five food items. Be sure to justify your response.
The client wants a prototype. What are some of the concerns or recommendations you have for the client and for your company leaders? Second, they want a system that is scalable. How would you design the system architecture to be scalable and keep the costs down?
You are required to create a business organizational marketing plan that has an emphasis on a description of business, and the products/services, the market analysis, strategies and marketing techniques that will be used, location, competition, as well as any problems/challenges that may occur in the marketing of goods and services and how to overcome these problems/challenges. Incorporate the learnings from this course to your marketing plan and justify and support the decisions you made with research.
You are required to use your textbook and at least three (3) scholarly/peer-reviewed articles or eBooks from the Valencia College Library databases. Direct quotes from the sources used must be less than 20 words and must be cited within the text as well as in the Reference list. Paraphrases and summaries must also be cited within the text as well as in the Reference list.
You can use any of these any of the following databases to find articles but I must be able to site it through valencia’s database to cite any sources:
Business (Gale OneFile) (Gale)
Business and Management Video Collection (Sage Publications)
Business Cases (Sage Publications)
Business Insights: Essentials (Gale)
Business Source Complete (EBSCO)
Business Stats (Sage Publications)
Communications and Mass Media Collection (Gale)
Consumer Reports.org (EBSCO)
Culinary Arts (Gale OneFile) (Gale)
DemographicsNow (Gale Business) (Gale)
Economics and Theory Collection (Gale)
Entrepreneurship (Gale Business) (Gale)
Ferguson’s Career Guidance Center (Infobase Publishing)
Global Road Warrior (World Trade Press)
GreenFILE (EBSCO)
Hospitality, Tourism, and Leisure (Gale)
MasterFILE Premier (EBSCO)
Popular Magazines (Gale OneFile) (Gale)
Regional Business News (EBSCO)
Sage Journals (Sage Publications)
Springer eJournal Collection
Westlaw Campus Research (Thomson Reuters)
I will provide the textbook, an annotated bibliography of three sources you must use, and the first 2 parts of the project which are based on the fictional company I created called Eden & Co.
Textbook Link:
https://www.redandyellow.co.za/content/uploads/woocommerce_uploads/2017/10/emarketing_textbook_download.pdf
