Report Detail and Expectations:
On an annual basis, Fortune magazine publishes a list of the top 500 US and this listing has become the ultimate scorecard that businesses use to determine if they are successful or not. This listing is ranked by total revenue for each company and it has become the gold standard for comparing companies in the market.
As a Marketing professional, the Fortune 500 listing, and the data that it provides on companies, can be a very valuable tool for you to use so our project this semester is designed to help you to get familiar with this listing and to give you a chance to work with this data and use in coordination with many of the Marketing concepts that are being taught in this course.
Part 1 Fortune 500 Top Performers & Research on Your Company
Assignment No. 1
For this section of the report, you need to identify both the top, and the bottom, (3) companies listed on the Fortune 500 List for 2020. For these (6) companies, you will need to collect the following data and build a spreadsheet to display this data.
– Fortune 500 Ranking Number
– Company Name
– Brief description of the products or services that this company sells
– Revenue
– Profit
– Profit as a % of Revenue
Assignment No. 2
For this part of your report you need to select one company from the 2020 version of the Fortune 500 list and this will be the company you will be using for the rest of your report.
The company that you pick will be one that you are familiar with meaning that it is a company whose products/services you, or someone that you know, has used in the past. This needs to be a company that you have heard of and that you have some kind of impression of them as a company. Youll will need to also have an opinion of how effective you feel that they are at providing you with a fair value for the products/services that you, or someone that you know, has bought from them in the past.
You will need to have this level of awareness of the company that you select so that you can complete some sections of this report as detailed out below.
For the company that youve selected, I need you to provide the following information.
– Fortune 500 Ranking Number
– Company Name
– Brief description of the products or services that this company sells
– Revenue
– Profit
– Profit as a % of Revenue
– Write a detailed explanation on what attracted you to this company and include a listing of the reasons why you chose it.
Assignment No. 3
For your company, I need you to research their website to provide the following information.
– Provide both their Vision Statement and the Mission Statement and then I want you to give me your impression on how well you feel that they are doing to achieve their Vision and their Mission. This response needs to include examples to back up your statements.
– Provide a detailed list of the different products, or product families, that this company offers to the market. For example, if you select CVS I do not need a detailed listing of all of the products that they currently sell but you would include a list that would include prescriptions, over the counter medical products, food items, magazines, etc.
– From researching either their website or the internet, provide a listing of the new product families that they are planning to offer for sale in the near future.
Assignment No. 4
For your company, I need you to research and find (2) of their competitors that compete with your company with most, or all, of the product families that they are selling.
– For each of the (2) competitors, provide both their Vision Statement and the Mission Statements.
– Provide a detailed list of the different products, or product families, that each of these (2) competitors offer and identify those product families that are different from the product families that your company offers, or is planning on offering to the market.
– From researching either the website or the internet, provide a listing of the new product families that each of your (2) competitors are planning to offer for sale in the near future.
