Category: Marketing

WORK WILL NOT BE ACCEPTED IF IT DOESN’T MEET THESE 5 REQUIREMENTS
#1. Use only references from websites on the internet:
#2. These must be websites with articles that are free for me to access to read
#3. These cannot be websites where I would have to buy a book to see read the reference.
#4. These cannot be websites that require paid subscriptions to read the reference (such as journals)
#5. I have to be able to open the webpage and read the reference.

WRITE A 2 PAGE ESSAY IN APA FORMAT ANSWERING THESE QUESTIONS:

1. What is integrated marketing communications?  Why is this important to marketers and the organization as a whole?

2. What is publicity?  How can publicity be used in marketing?  What is public relations?  How can publicity and public relations be used in marketing?

3. When we say that salespeople are the critical link between the firm and its customers, what does that mean?

Instructions
The marketing mix is used within the implementation of the marketing strategy. Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry:
soft drink,
fast food/restaurant,
hotel,
cell phone provider,
banking,
automobile,
airline, or
entertainment.
Provide an example of the four areas of the marketing mixproduct, price, placement, and promotionused by each of your selected companies.
Discuss where their marketing mix strategies are similar and where they are different. Explain why.
Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy.
Also, consider the element of ethical promotion and social responsibility toward consumers.
In addition to company websites, http://www.ibisworld.com/ and http://www.mergent.com/ are excellent resources to find information about markets and individual companies.
Your research project must include an introduction. You must also reference at least one journal article from the CSU Online Library and two articles from business-related or news websites; therefore, your essay should be supported by at least three sources. Your research project must be at least four pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting. An abstract is not required.

Instructions
Access the following resource by clicking the link below:
North Americans feel better about hotels than ever. The goodwill is unlikely to last: Future reservations (2016, July 18). The Economist. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://search.proquest.com.libraryresources.columbiasouthern.edu/abicomplete/docview/
1805954611/fulltext/D41E89BD9BFF4A3CPQ/8?accountid=33337
Based on the article and this unit’s other reading assignments, examine how value proposition in the hotel industry has evolved to change guest behavior across generations. Provide examples that support your analysis.
Your essay must include an introduction, be at least three pages in length, and be double-spaced, not counting the title and reference pages. All sources used, including the article, must be referenced; paraphrased and quoted material must have accompanying APA citations.

1: my part is marketing research objective and project schedule
2: please follow by my group instruction
3: follow by our research problem
4: our group topic is Starbucks that we want to suggest them to have Asian food
5: schedule should have chart and our schedule: the minimum number of respondents: 10,000 people.
lengths: February 1st, 2021 to  July 31st, 2021 (6 months)
6: you need to follow questionnaire that I send to you

Each person should post a comment in BLOG form and choose to talk about  a “green Company that sells sportwear” and their program, products and services”.

The content should  be as follows:

1. Outline their  program, service or products that you believe has created a green market/sustainability  impact to the environment. It cannot be one that you have already used in this course.  Make sure the BLOG post has a compelling headline  and a grabbing/interesting introductory paragraph .

2. Research the item above and decide on your focus and what you will say in the post.  Will it be to inspire readers, show a trend or give a compelling reason why this green market has been developed.

3. Outline the key information you want to share and what they learn from the blog you are posting. 

4. Link to other blogs, research or landing pages that supports your assertions.

5. Tie it all together with a strong conclusion.

You can also put in relevant pictures or graphs that makes your blog even more compelling.