During this course, you will create a company profile. You will begin this project in this unit, and new sections will be added in Units II, III, V, and VII. For this first section, you will select a company, describe it, and develop a report on the social responsibility efforts of that company.

The paper should give a background of your selected company (fast facts). For example, what is the name of the company, what does it produce, how big is it, and where is it located?

In addition, include an overview of the corporate social initiatives of the firm. Sources of information for this component are an annual report of the firm available at the website of the company. Be sure to do the following things in your overview:

  • Illustrate the concept and application of social responsibility.
  • Explain the benefits of social responsibility.
  • Apply the four Is of the nonmarket environment to your selected company.
  • Identify the nonmarket influences on your chosen company.
  • Describe the impact of nonmarket action on your company.

Your paper should be a minimum of three pages in length, and you should use at least two academic sources. All sources used must be cited and referenced in APA format. You should also format your paper in APA style to include a title page and reference page.

Note: We will build on this selected firm throughout the course. In Unit VII, you will submit a final report on the firm.

Book Reference: Ferrell, O. C., Thorne, D., & Ferrell, L. (2016). Business and society: A strategic approach to social responsibility & ethics (5th ed.). Chicago, IL: Chicago Business Press. 

The paper will be on Nescafe

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