Using the notes, please answer the following questions in adequate detail.
Watch grammar and spelling. Be sure to use terms from the notes provided.
Please organize and answer questions separately. Do not type the questions as it will take up the word count. Just label with corresponding numbers. No reference needed as the answers should come directly from the notes provided.

1.Compare and contrast specialty stores and convenience stores.

2.Describe the differences between discount stores and off-price retailers.

3.Describe the promotion tools used by retailers.

4.Contrast pull and push promotion mix strategies with suitable examples.

5.Explain the use of sales promotions as a promotion mix tool.

6.How does public relations help in creating an integrated marketing communications system?

7.John works as a junior marketing executive at Frontloop Corporation. Frontloop Corporation manufactures guitars and other stringed instruments. It designs a new guitar, the Loneway, customized for the folk music genre. The company plans to attract both folk artists and folk music lovers with its advertising campaigns and decides to exclusively use mass-media marketing techniques to advertise the Loneway guitar. What arguments can John use if he wants to convince Frontloop to adopt digital media instead of television advertising?

8.What are the different functions of a public relations (PR) department?

9.What is a promotion mix? Define the major tools used in a promotion mix.

10.What are the different ways of finding sales prospects?

11.In the context of the selling process, what is closing? What are the various closing techniques a salesperson can use?

12.Describe the various legislative actions that have been taken to regulate the manner in which online, social media, and mobile operators obtain and use consumer information.

13.What are the main forms of direct and digital marketing?
14.Differentiate between industrializing economies and industrial economies. Give a few examples of each.

15.Differentiate between standardized global marketing and adapted global marketing. Describe the advantages and disadvantages of each strategy.

16.Give an account of the functions of the World Trade Organization (WTO) and the formation of the WTO from GATT.

17.What are the factors that a company should consider when deciding which markets to enter?

18.Briefly discuss the five principles of sustainable marketing.

19.Briefly describe a few ways the American marketing system is accused of harming the consumer.

20.Identify and discuss the major social criticisms of marketing.

Primary Document Assignment: Race Relations in America Description

This writing assignment centers on the topic of race relations from the settling of the Americas in 1492 up to the Civil War. Its goal is to challenge you to examine the historical documents from the period that relate to that topic (e.g. the primary sources) and to place those documents in the context of the secondary sources and lecture material from the course. In short, your task is to demonstrate the ability to think like a historian by critically analyzing the types of evidence that historians utilize to make sense of the past and to answer the questions that interest us.

To begin this assignment, select at least three primary sources from the course that offer three different perspectives on the nature and experience of equality and/or inequality in the United States. You might choose, for instance, the primary documents that deal with any of the following:

European or Native perspectives on colonization
Anglo American, Asian, Mexican, or Native perspectives on the West
Anglo or African American perspectives on slavery
You need not pick a single category, such as slavery, but may choose to look at race relations from three different episodes and perspectives in different time periods that intrigue you. Your paper should focus on the primary source documents but also draw on the unit lectures and textbook readings to contextualize those documents.

Objectives:

The learning objectives of this assignment include:

the ability to analyze a piece of historical evidence critically;
the ability to use secondary source materials, including the textbook, to situate such historical evidence within its larger historical context; and
the ability to articulate your insights in a grammatically correct, formal exposition.
Thesis Statement :

Your paper needs to contain a clear thesis statement. That thesis statement should make some claim about the character of the various American perspectives on inequality and equality in the United States that you have chosen to examine in your paper. A thesis statement is another word for an argument you are trying to make to me about the sources you have chosen.  A successful paper is not simply listing facts or describing a random selection of sources. As a general rule, it is a good idea to focus on documents that have something in common in order to help you create your argument.

General Words of Advice:

read the documents several times carefully;
identify the documents authors in terms of time period, region, and historical context;
consider the authors purposes, anticipated audience, and their explicit or tacit values and positions on such questions as race, class, religion, nation, and gender;
consider what can (and can’t) be learned from this document; and
study the language of the document, including the nature of its genre (i.e. a personal letter, a political speech, an autobiography, etc.).
Essay Format:

Papers are to be 6-8 double-spaced pages and must be presented formally according to collegiate conventions. For example, the upper left-hand corner of the first page should include:

Your Full Name
Title of CourseName of Instructor
Date
Also:

Provide a title to your essay that captures its content. There is no need for an individual title page.
Include page numbers in the right upper corner, excepting the first page.
Double-space your essay, with the exception of long quotations, which should be indented and single spaced.
Provide citations for the documents and sources you use. Cite these documents with footnotes or endnotes. Do not also include a bibliography for this short paper.
Check both spelling and grammar.
Citations:

Use the Chicago Manual of Style for citations,

Primary Document Assignment: Race Relations in America Description

This writing assignment centers on the topic of race relations from the settling of the Americas in 1492 up to the Civil War. Its goal is to challenge you to examine the historical documents from the period that relate to that topic (e.g. the primary sources) and to place those documents in the context of the secondary sources and lecture material from the course. In short, your task is to demonstrate the ability to think like a historian by critically analyzing the types of evidence that historians utilize to make sense of the past and to answer the questions that interest us.

To begin this assignment, select at least three primary sources from the course that offer three different perspectives on the nature and experience of equality and/or inequality in the United States. You might choose, for instance, the primary documents that deal with any of the following:

European or Native perspectives on colonization
Anglo American, Asian, Mexican, or Native perspectives on the West
Anglo or African American perspectives on slavery
You need not pick a single category, such as slavery, but may choose to look at race relations from three different episodes and perspectives in different time periods that intrigue you. Your paper should focus on the primary source documents but also draw on the unit lectures and textbook readings to contextualize those documents.

Objectives:

The learning objectives of this assignment include:

the ability to analyze a piece of historical evidence critically;
the ability to use secondary source materials, including the textbook, to situate such historical evidence within its larger historical context; and
the ability to articulate your insights in a grammatically correct, formal exposition.
Thesis Statement :

Your paper needs to contain a clear thesis statement. That thesis statement should make some claim about the character of the various American perspectives on inequality and equality in the United States that you have chosen to examine in your paper. A thesis statement is another word for an argument you are trying to make to me about the sources you have chosen.  A successful paper is not simply listing facts or describing a random selection of sources. As a general rule, it is a good idea to focus on documents that have something in common in order to help you create your argument.

General Words of Advice:

read the documents several times carefully;
identify the documents authors in terms of time period, region, and historical context;
consider the authors purposes, anticipated audience, and their explicit or tacit values and positions on such questions as race, class, religion, nation, and gender;
consider what can (and can’t) be learned from this document; and
study the language of the document, including the nature of its genre (i.e. a personal letter, a political speech, an autobiography, etc.).
Essay Format:

Papers are to be 6-8 double-spaced pages and must be presented formally according to collegiate conventions. For example, the upper left-hand corner of the first page should include:

Your Full Name
Title of CourseName of Instructor
Date
Also:

Provide a title to your essay that captures its content. There is no need for an individual title page.
Include page numbers in the right upper corner, excepting the first page.
Double-space your essay, with the exception of long quotations, which should be indented and single spaced.
Provide citations for the documents and sources you use. Cite these documents with footnotes or endnotes. Do not also include a bibliography for this short paper.
Check both spelling and grammar.
Citations:

Use the Chicago Manual of Style for citations,

To reduce discrimination and achieve a sustainable integration of an increasingly diverse workforce, organizations invest considerable time and money into diversity training. Some feel that tolerance acts as a vehicle to overcoming the barriers to learning in diversity training. Tolerance, however, can be interpreted in different ways and Von Bergen (Von Bergen, C. W. (2013). Misconstrued Tolerance: Issues for Multicultural and Diversity Training. Development and Learning in Organizations: An International Journal, 27(2), 9-12.) and his colleague (Von Bergen, C. W., & Collier, G. (2013). Tolerance as Civility in Contemporary Workplace Diversity Initiatives. Administrative Issues Journal, 3(1), 86-97.) define the idea of tolerance somewhat differently than what many diversity trainers present. Please read these two articles and discuss them in this thread. Do you agree with the authors? Why and/or why not? Is tolerance overrated?

Please read the following paper: Von Bergen, C. W., Soper, B., & Foster, T. (2002). Unintended Negative Effects of Diversity Management. Public Personnel Management, 31, 239-251. Discuss the key points as you see them in this publication and whether you agree or disagree with the authors findings. Have you ever experienced any such behaviors in any diversity training you have attended?

Each answer should be a minimum of 150 words. Fictional and random examples can be used to answer the questions below.

1.  Which of the five bases of power do you use most frequently in professional contexts like school or work.  Explain your answer.

2. What are you doing and what could you do to expand your expert power in the accounting field?

3.  Compare and contrast empowerment and micromanagement.

4. Describe a situation from your own experiences where you, or someone you work with, employed one of the frequently used political tactics described in Table 12.2.  Did it work in obtaining the desired objective?

5. Choose a specific boss or teacher and use them to answer the following questions.  Please do not tell me the actual name of the person, where they work, or which class they teach/taught.  🙂

A. Would you describe this person as a transactional leader, a servant leader, a passive leader, or a transformational leader?  Why?

B. Would you describe this person as “good at their job?”  Are/Were they effective?

6. What is your opinion of the task structure?  Do you prefer many explicit instructions as opposed to freedom within generic guidelines?  Do you think that your preference for more task structure or less task structure correlates to your natural proclivity to empower or micromanage?

Step 1:  Before writing paragraph one, download the attached work template for reference only – do not submit template.

Step 2:  Write up a PEST (External Environment) analysis for the bicycle INDUSTRY (do NOT write about a specific bike company) in Wisconsin and Madison.

In this PEST Analysis, clearly mark and include at least 1 item in each of the following P E S T items:  Political, Economic, Social and  Technological factors.  (Remember PEST is searching for external factors outside of the company)

Examples: P Political Factor is a new environmental regulation to dispose of waste including aluminum and tires.

T Technological Factor: New mobile app to locate bikes.

Paragraph One worth up to 10 POINTS if it clearly identifies and explains the 4 factors.

Paragraph 2.

Brainstorm and create a SWOT analysis for your new bicycle manufacturing business. You can brainstorm Strengths, Weaknesses, Opportunities and Threats that relate to the Wisconsin/Madison bike industry. Feel free to speculate, but use online research statistics if you can find them!. 

Your SWOT analysis must include at least one item in each of the following:  Strengths  (internal) ,  Weaknesses, (internal) Opportunities  (external) and Threats (external).   

Example:, Strength:  Bike sales have grown 20% in Madison Wisconsin in 2019    Weakness:  You are new in the bike industry and can’t easily compete with existing manufacturers such as Trek.

Paragraph 2 up to 10 POINTS.  Please clearly identify the 4 SWOT factors.

Paragraph 3 

List a real manufacturers name and address of THREE competitors in the Wisconsin/Madison Biking Manufacturing Industry that you will directly be competing with.  Give the complete name and address of the bicycle manufacturer.  Find actual manufactureres by researching online.

Finally, at the end of Paragraph 3, in 30 words or more, describe how YOUR bicycle business will compete with these competitors.  For example, you could say that given that your employees are locals, they have the ability to understand local culture, and provide better customer service. You can speculate in this answer.

Step 1:  Before writing paragraph one, download the attached work template for reference only – do not submit template.

Step 2:  Write up a PEST (External Environment) analysis for the bicycle INDUSTRY (do NOT write about a specific bike company) in Wisconsin and Madison.

In this PEST Analysis, clearly mark and include at least 1 item in each of the following P E S T items:  Political, Economic, Social and  Technological factors.  (Remember PEST is searching for external factors outside of the company)

Examples: P Political Factor is a new environmental regulation to dispose of waste including aluminum and tires.

T Technological Factor: New mobile app to locate bikes.

Paragraph One worth up to 10 POINTS if it clearly identifies and explains the 4 factors.

Paragraph 2.

Brainstorm and create a SWOT analysis for your new bicycle manufacturing business. You can brainstorm Strengths, Weaknesses, Opportunities and Threats that relate to the Wisconsin/Madison bike industry. Feel free to speculate, but use online research statistics if you can find them!. 

Your SWOT analysis must include at least one item in each of the following:  Strengths  (internal) ,  Weaknesses, (internal) Opportunities  (external) and Threats (external).   

Example:, Strength:  Bike sales have grown 20% in Madison Wisconsin in 2019    Weakness:  You are new in the bike industry and can’t easily compete with existing manufacturers such as Trek.

Paragraph 2 up to 10 POINTS.  Please clearly identify the 4 SWOT factors.

Paragraph 3 

List a real manufacturers name and address of THREE competitors in the Wisconsin/Madison Biking Manufacturing Industry that you will directly be competing with.  Give the complete name and address of the bicycle manufacturer.  Find actual manufactureres by researching online.

Finally, at the end of Paragraph 3, in 30 words or more, describe how YOUR bicycle business will compete with these competitors.  For example, you could say that given that your employees are locals, they have the ability to understand local culture, and provide better customer service. You can speculate in this answer.

Read in Chapter 6 pages 112-113.  Based on that chapter, answer the following questions:
What is Hedonism?(see also page 16 and 17)
How the statement:  pleasure and happiness are not the same is explained.  Based on the reading on page 113, what is the difference between pleasure and happiness?
Find on the internet 3 different definitions of Happiness.  Copy them and comment briefly on them.

Read page 114 115. 
List higher and lower-quality pleasures according to J.S. Mill.
Answer question # 1 on page 116.
Explain Mills observation: It is better to be human dissatisfied that a pig satisfied.

On page 121 read a passage * Promises, justice and rights, then answer question 5 on page 123.
Answer question 7 on page 123.
Read Case 5 page 132:
a) Write a summary of Case 5 (what it is about and what is main point)
b)  Answer question # 5 on page 133. (Before you answer this question, write the definition of Act Utilitarianism (page 117) and list 4 aspects that need to be taken in consideration in order to properly calculate the greatest overall utility pages 117-119)

Read Case 3 on pages 148-149:
a) Write a summary of Case 3 (what it is about and what is main point)
b)  Answer question # 5.  Before you answer this question, define Dilemma Principle (page 140) do you think that this principle could be applied in deciding what is the right thing to do in this particular case?
Select on YouTube video about moral dilemma by writing:  Trolley problem or Trolley dilemma. There is many to choose from with this title. 
Describe it.
What do you think is the best solution to the Trolley problem?

On Canvas open Pages.  Watch at least 26 first minutes of the video
                      How to Be Happy! Positive Psychology in Action.
and write a paragraph sharing your reaction to that video.
If you experience a problem (hopefully not) you can access this video in SMCC library database, films on demand. If you are not sure how this work, please ask (you can also call) the librarian.  They are always glad to help.
Watch 3 videos posted on Canvas (Pages) about Utilitarianism and briefly describe all 3 videos (separately). Demonstrate that you understand the theory of Utilitarianism. (These videos are also available at SMCC library database, films on demand).
a)                  Utilitarian Theory
                      From Title: Ethics: What Is Right?  4:49
    b)                    Utilitarian Moral Framework
                          From Title: TEDTalks: Damon HorowitzA Moral Operating Sy…    duration 2:26 minutes
                    c)                  The Examined Life-Does the End Justify the Means?  28:39 minutes