Consumer Behavior Challenge. Respond to ten (10) total questions in a write-up. Include the questions in your assignment, but do not count the questions in your word count. Use the Consumer Behavior Challenge area at the end of each chapter (using chapters 1, 2, 3, 4, 5, 6, 7, 10) to choose the 10 questions. Select any 10 items of interest and address the material touching on general concepts that permeate throughout the readings.