Press Release Assignment

Purpose: The Press Release continues to be a valuable tool for marketers, even in the digital and social media age. This assignment gives you practice in executing a press release for the benefit of a client and their business or organization. NOTE: You can work as a team with one or two other students. Perhaps the same team you had for the SWOT Analysis assignment.

Skills: In this assignment you will learn how to:
Format a press release.
Gather and organize all the information critical to writing a good press release.
Consider the needs of the client, business, organization.
Highlight an event or change in products, services, or another aspect of the clients operation. Note, however, that this is not to announce sales events or discounts.

Knowledge:  This assignment also will help you become more familiar with another tool that can be critical in a business or organization’s marketing mix and add to your marketing toolkit. Take note, formatting is critical for the success of a press release, given the flood of information going to media and other outlets in a position to assist in obtaining earned media.

Task: To complete this assignment you will need to:
Identify a special event or change in products, services, or another aspect of a business or organizations operation that is worthy of sharing with the local media (e.g. upcoming special event, change of location, new and expanded hours, new products, new services). NOTE: This is NOT used to announce a sale or price markdown.
Gather all the information you need from your background research or from the business/organization. Dont skimp on the details that belong on your press release. This includes the 5 Ws — Who (the business/organization), What, When, Where, Why. Dont forget to use the businesss LOGO!
Create a Google Doc for your Press Release that you can share with your team and with Rob, who will grade your effort.
Write your ONE-PAGE Press Release using the format discussed in class, including the use of an effective GRAPHIC or LOGO, TITLE, background details, CONTACT INFORMATION, etc. 
Finally, DONT FORGET to suggest at the bottom of your press release who specifically would be the best target audience for your Press Release (e.g. Albany Democrat-Herald, Corvallis Gazette-Times, KEJO radio, The Commuter, local Chamber of Commerce)
An example of how to successfully format this assignment is posted on Moodle, or check out the press releases on LBCCs website (linnbenton.edu/news) or another business or organizations website.

How You Will Be Graded: Your grade, up to 10 points, will be based on the quality/effectiveness of your press release, and whether you use the correct format and demonstrate creativity, as well as the professional and organized appearance of your final document, including spelling and grammar. Note: You can revise this assignment for a higher grade.

Select a health care setting you want to focus on for your sustainability initiative (e.g., local hospital, veterans hospital, ambulance service, urgent care, nursing home, etc.).

Analyze the setting you have selected and break it down to the main departments, employee roles, operating activities, etc. While doing so, brainstorm opportunities to reduce costs or eliminate waste while improving patient care or outcomes.

Review the list of sustainable initiatives from the list below, and select one that you want to promote for your course project:
    Energy efficiency
    Lighting
    IR scanning
    Cogeneration
    Kanban Inventory
    Device exchange
    CR pack reformation
    Device reprocessing
    Red bag waste reduction
    Blue wrap recycling

Note: Ensure that the opportunity you select correlates with the setting you select. Additionally, if you want to complete a sustainable initiative that is not on the list, obtain approval from your instructor before completing the assignment.

Identify data sources you might need to collect and analyze for your initiative. Consider contacting people in the industry and at your organization who may be able to help.

Write a 525- to 700-word proposal of the sustainability initiative you want to promote at the health care setting you selected. Your proposal should:
    Create a clear vision or mission statement that defines the scope of the initiative and would generate buy-in.
    Define what outcomes you expect to achieve over time.
    Be specific with what you can realistically deliver.

Cite 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

Format your assignment according to APA guidelines.

The Carnot Cycle is utilized in the production of most of the electricity produced in America. It is very efficient when used on a massive scale. For this discussion, familiarize yourself with the Carnot Cycle.

After thoroughly reviewing the Carnot Cycle, write a thoughtful, complete, but concise response to the following:

1. Explain the Carnot Cycle and its relative efficiencies.

2. Why is the Carnot Cycle utilized in large power plants?

This week you learned about the American Civil War (1861-1865), a conflict that, very simply,  was about slavery. However, as President Abraham Lincoln suggests in his famous The Gettysburg Address, more than slavery was at stake in the Civil War.

Consider the following passage from Lincolns The Gettysburg Address:

Four score and seven years ago [in 1776] our fathers brought forth on this continent, a new nation, conceived in liberty, and dedicated to the proposition that all men are created equal. Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. We are met on a great battlefield of that war. We have come to dedicate a portion of that field as a final resting-place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this. In this passage, Lincoln states that the Civil War is being fought so that the nation might live.

In this discussion, please respond to the two bolded points below by 11 PM on Thursday, June 4.

Why do you think that Lincoln refers to the year 1776 at the start of his speech?
In what way is the Civil War a conflict for the very livelihood of the United States? Please explain your answer.

When gas is cooled, it contracts, that is, its volume decreases. Absolute zero is largely a theoretical temperature. Scientists have been able to get very close, but due to certain fundamental laws of physics achieving true absolute zero is likely impossible.

After reviewing the ideal gas law and the concept of absolute zero, write a thoughtful, complete, but concise response to the following:

1. Is the volume of an ideal gas really zero if cooled to absolute zero?

For this assignment please submit a 750 – 1,250 word paper (approximately 3-5 pages, not including the title page and reference list) focused on a genetic disorder/disease of your choice. It can be a topic explored in the textbook or one you have discovered through your own outside research.

Please make sure your paper includes an analysis of each of the following:

a). Description and symptoms of the disease/disorder

b)Treatments

c) Molecular basis of the disease

d) Prevalence
Y
our rough draft must be written in full sentences and must include:

1. A title page and abstract in APA format

2. An introductory paragraph that summarizes the genetic disease/disorder and offers a thesis statement which goes beyond a simple description of the disease/disorder

3. Body paragraphs that include evidence from at least two outside scholarly sources such as a peer-reviewed science journal article or e-book from the Excelsior Library. You should not use non-scholarly sources like popular news articles or internet sites. You may also use your textbook and other assigned sources from the course as background information in addition to

4. your two outside sources, but all must be properly cited
APA style (Links to an external site.) in-text citations and reference list

5. A conclusion which reiterates your thesis statement and offers some concluding thoughts
Proper grammar, spelling, syntax, and formatting

For this assignment please submit a 750 – 1,250 word paper (approximately 3-5 pages, not including the title page and reference list) focused on a genetic disorder/disease of your choice. It can be a topic explored in the textbook or one you have discovered through your own outside research.

Please make sure your paper includes an analysis of each of the following:

a). Description and symptoms of the disease/disorder

b)Treatments

c) Molecular basis of the disease

d) Prevalence
Y
our rough draft must be written in full sentences and must include:

1. A title page and abstract in APA format

2. An introductory paragraph that summarizes the genetic disease/disorder and offers a thesis statement which goes beyond a simple description of the disease/disorder

3. Body paragraphs that include evidence from at least two outside scholarly sources such as a peer-reviewed science journal article or e-book from the Excelsior Library. You should not use non-scholarly sources like popular news articles or internet sites. You may also use your textbook and other assigned sources from the course as background information in addition to

4. your two outside sources, but all must be properly cited
APA style (Links to an external site.) in-text citations and reference list

5. A conclusion which reiterates your thesis statement and offers some concluding thoughts
Proper grammar, spelling, syntax, and formatting

I have attached an image of questions. You must choose one question and write an essay response to it. IF YOU QUOTE THE WORK OF OTHERS IN YOUR ESSAY PLEASE PROVIDE DETAILS OF THOSE SOURCES AT THE END OF YOUR ANSWER.
ESSAYS SHOULD BE NO LONGER THAN 1200 WORDS IN LENGTH AND NO SHORTER THAN 1000 WORDS. QUOTATIONS FROM BIBLICAL PASSAGES MAY BE USED BUT ARE NOT INCLUDED IN THIS WORD COUNT.

I have attached an image of questions. You must choose one question and write an essay response to it. IF YOU QUOTE THE WORK OF OTHERS IN YOUR ESSAY PLEASE PROVIDE DETAILS OF THOSE SOURCES AT THE END OF YOUR ANSWER.
ESSAYS SHOULD BE NO LONGER THAN 1200 WORDS IN LENGTH AND NO SHORTER THAN 1000 WORDS. QUOTATIONS FROM BIBLICAL PASSAGES MAY BE USED BUT ARE NOT INCLUDED IN THIS WORD COUNT.

https://www.cdappsweetsuccess.org/Training-Modules

watch 8 modules and write a reflection paper.

The Training Modules are as follows:
Training Module 1: Diabetes in Pregnancy: preconception and Interconception Care
Training Module 2: Diabetes & Pregnancy Value of Psychosocial Health
Training Module 3: Exercise and Breastfeeding
Training Module 4: Management of Pre-existing Diabetes and Pregnancy
Training Module 5: Diagnosis & Initial Management of Gestational Diabetes
Training Module 6: Treatment of Gestational Diabetes
Training Module 7: Postpartum Care & Testing Following Gestational Diabetes
Training Module 8: Maternal Weight, Obesity and Diabetes in Pregnancy

The Reflection Paper is to be professionally written, using 12 Font, double-spaced, title for each module, page numbers, and proofread for grammar and spelling.