Day: November 9, 2020

MODULE 5
Objectives
In this Module you will learn to:

Identify fundraising tools that includes people, skills, equipment, and technology
Develop a strategy and fundraising plan for a human services organization
Design a specific fundraising event for a human services organizations
Critically think about an ethical dilemma that may impact your fundraising event and develop a plan to resolve the issue.

In this Module you will have an opportunity to practice all of your skills in Fundraising and Event Planning. A Case study is provided for you so that you may work through this Module identifying what type of fundraising event you would like to develop, who you want on your team in terms of resources, what responsibilities they will have to the event, a timeline will be developed, and a budget will also be needed. You can think creatively about what you want to accomplish and how you will do this. The marketing and media will also need to be considered. Review Chapters 11 and 12 to help you with this piece in Effective Fundraising for Nonprofits. We will continue to work with the text, so use as many chapters as necessary.

Managing Your Staff
SKILLS ASSESSMENT
As the new Executive Director you have a small staff of three full-time workers. You like to get to know them, both professionally and personally. Your Assistant Director, Maria is a 34-year-old Caucasian woman with a Social Work degree from a local college. She is trained to work with individuals, groups and families and is eager to assist you in whatever way she can to grow programs. She comes with 10 years of experience in programs from a local recreation center. Maria also has two kids, a two-year-old daughter named Katie and a 4-year-old son named Scott.

Your Administrative Assistant, Jamar, is a 28-year old Asian man with a two year Business degree. He will handle all your bookkeeping, payroll, front reception, telephones, and any secretarial or record keeping work you need to have completed. He is a computer genius and has already started setting up your online accounts. Jamar is single with no children but has a steady girlfriend. He enjoys all outdoor sports and is an avid swimmer and golfer. He is looking forward to setting up the social media accounts.

Your Activities Director, Lakesha, is a 24-year-old African American woman trained in Early Childhood Education. She has a limited employment background, with only a few months of experience as a substitute teacher, but has completed many hours of volunteer experience. She also has a year of internship experience from her education degree and several excellent recommendations. Lakesha is a trained modern dancer, loves to travel, speaks fluent Spanish due to her year of study abroad in Costa Rica. She is eager to begin establishing programs for children and youth.

You believe that you have a great staff with lots of energy, a positive attitude, and a willingness to create something new and exciting for the community. You firmly believe in leadership, collaboration, and teambuilding.

Objectives
In this Module you will learn to:

Identify fundraising tools that includes people, skills, equipment, and technology
Develop a strategy and fundraising plan for a human services organization
Design a specific fundraising event for a human services organizations
Critically think about an ethical dilemma that may impact your fundraising event and develop a plan to resolve the issue

Students, read this case study below to get an understanding of how to complete a Fundraising Event with a timeline, budget, resource allocation, and evaluation. Organizing the Event of the Year
South Park Recreation Center Fundraiser
Welcoming New Members and Raising Funds

INTRODUCTION
You are the new Executive Director of a brand new recreation center in South Park, a growing suburban area outside of a large metropolitan region. There is a mixture of income levels and cultures in your surrounding community and you are anxious to start building programs. Since this is a new facility there is plenty of space but few programs to draw people into the recreation center. Your first task is to plan a fundraising event in the hopes of bringing new people into your organization to grow membership.

A local non profit was asked to conduct a Community Needs Assessment two years ago to determine what services existed and what gaps in service needed to be filled to accommodate a growing population of young families in South Park. The state census data along with the Community Needs Assessment indicated an increasing number of children from infant through teenage years in the area. A new elementary school is currently being built but no other services exist for children, teenagers, or young families. The community lacks youth sports teams and educational after school programs. That said there are many corporations and business partners that exist in the area, and the international airport is just three miles away. The Economic Development Council has worked with local government to offer tax incentives for the first five years of new businesses, allowing for many new corporations to transfer to the area. The population has increased to about 80,000.

As a result of the data and assessment, the United Way encouraged the national alliance of recreation centers to consider building a new site in their area. The non-profit board of trustees hired you, a recent graduate of the M.S. in Human Services Administration Program, to be the new Executive Director of the facility.

According to the Community Needs Assessment, what services does the South Park