Specifically, you must address the critical elements listed below. Most of the critical elements align with a particular course outcome
Part One: Campaign Overview: In this section, you will develop a digital campaign strategy that is aligned with the clients campaign goals. The
strategy should take into consideration the results of the previous campaign, as well as your knowledge of digital channels and platforms. The
overview will include the following:
a. Executive Summary: Provide a brief summary of the proposed campaign that provides context for the full proposal and highlights key
campaign elements.
b. Key Takeaways: Summarize the major takeaways from the results of the earlier campaigns. [MKT-335-04]
c. Recommendations: Provide campaign recommendations that accurately reflect previous campaign results and align with current campaign
goals. [MKT-335-03]
d. Channels: Identify appropriate digital channels for the campaign and provide an explanation of the underlying selection rationale based on
the clients campaign goals, resources, and constraints, as well as industry research and best practices. [MKT-335-02]
e. SWOT Analysis: Summarize the strengths, weaknesses, opportunities, and threats of the digital campaign, including legal and ethical
concerns. [MKT-335-05]
f. Evaluation Criteria: Determine appropriate KPIs for the campaign and provide a clear, logical, and accurate rationale for their selection.
[MKT-335-04]
Part Two: Media Plan: Next you will develop a media plan that optimizes advertising distribution across key channels, basing your selections on both
the campaign goals and lessons learned from the previous campaign. The media plan will include the following:
a. Worksheet: Complete the Media Plan Template, a worksheet you should use to identify key components of the media plan, such as
channels, flight, and content type. Selected media should optimize advertising distribution across key channels to drive campaign results.
[MKT-335-01]
b. Rationale: Provide a clear, appropriate rationale for the media options outlined in the media planning worksheet. [MKT-335-02]
c. Targeting Specifications: Define appropriate targeting parameters for each channel and explain the rationale for selecting the identified
targets. [MKT-335-04]
Part Three: Content Plan: Based on the recommendations outlined in the campaign overview and media plan, you will develop a content plan that
identifies paid, owned and earned content needs. The content plan will include the following elements:
a. Requirements: Outline the types of content and key information needed for the selected channels. [MKT-335-01]
b. Touchpoint Map: Develop a visual map that illustrates content touchpoints for paid, owned and earned channels. [MKT-335-01]
c. Messaging Guidelines: Develop messaging guidelines, based on channel specifications and campaign goals, that maximize content
effectiveness. [MKT-335-02]
3
d. Legal Issues: Identify potential legal requirements and concerns related to content. [MKT-335-05]
e. Ethical and Cultural Issues: Identify potential ethical and cultural issues related to content and propose possible responses to address these
concerns. [MKT-335-05]
Part Four: Above and Beyond: In the concluding section of the campaign proposal, you will provide short- and long-term recommendations for
improving or enhancing the campaign:
a. Short-Term Recommendations: Recommend specific strategies for enhancing, extending, or supplementing the campaign, based on
additional resources, including time and budget. [MKT-335-03]
b. Predictions: Provide predictions about emerging technologies and approaches in digital advertising, explaining how these new options could
further improve and enhance the clients digital advertising efforts over the next two to five years. You must support your predictions with
three academic or industry resources. [MKT-335-03]
Day: August 31, 2020
1. Listen to the 3rdgrade passage Green Flash audio.
2. Score it according to the Directions posted.
3. Check your scoring against the scored passage that is provided.
4. Use the Hasbrouk & Tindal Fluency Norms, and the Fluency Rubric to assess the rate and prosody.
5. Write a paragraph including the following elements:
a.Discuss the student’s accuracy, rate, and prosody (be sure to refer to the fluency norms)
b. Provide recommendations of instructional strategies that you could use to help the student improve her fluency (refer to the Powerpoint and to the resources I provided in Step 1 and Step 2)
c. Provide a justification for why you chose those strategies
Extra Notes: 1 & 2 have already been done so use the document labeled Green Flash Answer Key for the scoring that has already been done. Read the document labeled Fluency Assignment Directions to see how the scoring was completed and calculated
To help you write the paragraph:
– Look over the Fluency presentation
– Also watch these two videos:
a. https://m.youtube.com/watch?feature=emb_logo&time_continue=49&v=7F9tgLBbFfk
Watch this video to see how a teacher teaches expression and prosody to her students
b. https://m.youtube.com/watch?feature=youtu.be&v=cbT2-jBECWU ; Watch this video to see how to assess Fluency rate.
– Also explore these two websites:
a. https://www.readinguniverse.org/copy-of-fluency-1 ; Explore this website that talks about fluency. Be sure to click each tab at the top to read about the importance of accuracy, rate, expression, and automaticity of sight words with regard to fluency.
b. https://lincs.ed.gov/publications/html/prfteachers/reading_first1fluency.html ; This website talks about instructional strategies used to help students with fluency.
The review consists of a 2 page summary with your personal reactions/reflections to the information in the article. Include the title, source, author, and date of publication (Use APA format; publication date must be after the year 2000.
bibliographic information (title, author, source, and date
reaction/reflection to the article and how you can use the information as a teacher (Most Important Part
The case studies below provide you with an opportunity to critically analyze events that are taking place in real-life businesses. This helps to develop your critical thinking and research skills as you research each of these scenarios.
For this assignment, you will review four case studies, one from Chapter 9, one from Chapter 10, one from Chapter 11, and one from Chapter 12. Then, you will evaluate the studies and respond to each of the questions below, using both critical thinking and theory as well as supporting documentation.
In Chapter 9, read the case study Soma Bay Prospers with ERP in the Cloud on pages 345346 of the textbook. Then, address the prompts below.
Describe the problem that Soma Bay encountered in this case study.
Why was an enterprise resource planning (ERP) system needed to solve the problem?
What are some challenges that this ERP system poses?
Will this ERP system help the company achieve operational excellence? Why, or why not?
In Chapter 10, read the case study A Nasty Ending for Nasty Gal on pages 414416 of the textbook. Then, answer the questions below.
Was it a good idea to use social media as a marketing and social tool for Nasty Gal? Why, or why not?
What were the management, organization, and technological issues that contributed to the failure of Nasty Gal?
If you were hired as the new chief executive officer (CEO) of Nasty Gal, what would you have done differently to keep the company from filing for bankruptcy?
In Chapter 11, read the case study Can Cars Drive ThemselvesAnd Should They? on pages 453455 of the textbook. Then, address the prompts below.
Discuss some benefits and disadvantages of automated automobiles. Be sure to include a discussion of ethical and social issues presented by automated automobiles.
If you were the CEO of a major auto manufacturer, would you invest resources in the development and marketing of automated automobiles? Why, or why not?
In Chapter 12, read the case study Anthem Benefits from More Business Intelligence on pages 480-481 of the textbook. Then, address the prompts below.
Discuss the problem with the old human resources (HR) system at Anthem.
Describe the new People Data Central (PDC) portal adopted by Anthem. What does it do, and how does it improve data analytics capabilities at Anthem?
How will the new PDC portal help the HR department make better decisions?
When formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study must be at least four pages in length (not counting the title and reference pages).
You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; all paraphrased material must have accompanying in-text citations.
AMAZON IS THE COMPANY I CHOSE.
Strategic Management and Strategic Competitiveness
Overview
Choose one public corporation in an industry with which you are familiar. Research the company on its own website, the public filings on the Securities and Exchange Commission EDGAR database, the University’s online databases, the Nexis Uni database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Requirements
Write a four- to six-page paper in which you do the following:
Assess how globalization and technology changes have impacted the corporation you researched.
Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.
Assess how the vision statement and mission statement of the corporation influence its overall success.
Evaluate how each category of stakeholder impacts the overall success of this corporation.
Go to Basic Search: Strayer University Online Library and locate at least three quality references. Note: Wikipedia and similar Websites do not quality as academic resources.
Use the Assignment 1 Template [DOCX] to ensure that your assignment meets the above requirements.
Your assignment must follow these formatting requirements:
This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow SWS or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcome associated with this assignment is the following:
Determine the impact of globalization and technology changes, strategic models, vision and mission statements, and stakeholders on a corporation’s success.
Grading for this assignment will be based on answer quality, logic and organization of the paper, and language and writing skills, using the scoring rubric.
What do Dexters three fantasies becoming a golf champion, strolling into the country club, and giving a diving exhibition have in common? How do they relate to the title of the story? How does Dexter quitting his job as caddy relate to his winter dreams? 300-350 words.an
First, read through the article titled “An Old Story.” Remember that every time you add source information by paraphrasing, summarizing, or direct quoting, you should start with a lead-in to introduce the info and end with parenthetical documentation. Since this article is not in pdf format and does not have a real page number, keep in mind what should go in parentheses. Hint: It’s not a number.
1. Summarize this article.This is a short article, so your summary may be a couple of sentences long.
2. Paraphrase the first part of the paragraph that starts with “Then, too, there is the amazing fact…” Paraphrase just the first 2 sentences of that paragraph. Keep in mind that if there’s a phrase you want to leave in tact, you are allowed to quote within your paraphrase (or summary).
3. Imagine that you want to add the quote from former President Obama (the last sentence of this article). How would you do that? Think about what info would go in your lead-in and what info would go in the parentheses.
4. Submit your assignment.
5. After the due date, correct answers will be posted so you can see how close you got. There is more than one way to summarize and paraphrase, so everyone will not have the same answers on numbers 1 and 2.
Each time you enter a piece of information from a source into your paper, you will direct quote it, paraphrase it, or summarize it. Please use direct quoting sparingly! You should direct quote numbers and statistics or direct quote if an author has said something in a particularly powerful or unique way. Otherwise, put the source information in your own words.
focus on how the character of Ophelia and Hamlets relationship between Ophelia and Gertrude are represented. Discuss if and how the female characters are empowered or given some agency in the adaptation. Consider if the directors choices in regards to the setting, cast, special effects, music, costumes, etc. are revising the sexist undertones in Shakespeares play and whether they allows us to discover new aspects of Shakespeares play.
How powerful is a state? How powerful should it be? These questions have been debated since the Revolution. Under the Articles of Confederation, we saw states with significantly higher power than the national government; there was an attempt at more balance in the Constitution. Yet the debate over the power of each level of government continued to be debated, and this debate formed some of the reasoning behind having a Bill of Rights, led to the formation of our two political parties, and formed the basis of many of our conflicts in U.S. history. In the Federalist Era, we saw James Madison and Thomas Jefferson write the Virginia and Kentucky Resolutions, in reaction to the Alien and Sedition Acts; their work outlined their beliefs of where national law overreached and states should be able to counter that law. And in the Age of Jackson, we see the issue arise again in relation to the tariffs.
For this essay, you will need to read The Kentucky Resolutions and South Carolina Exposition and Protest. Can use internet sources in addition if needed.
In your essay, you should:
Write an introduction outlining the basic argument of state powers versus national powers. You may want to turn to the Constitution itself to find material.
Write a brief summary of why each document was written. What is the historical context of the documents? You will probably want a paragraph for each document.
Write a paragraph of what the two documents have in common.
Write a paragraph of what the difference in the two documents is. How does the South Carolina Exposition and Protest differ in its argument from the Kentucky Resolution?
Write a conclusion that answers whether or not a state should have the ability to nullify a national law, and if so, under what circumstances? If not, why not? This last paragraph will be your opinion, but remember do not use I in any form. State your opinion as if it were fact.
Your assignment will be to answer the ethics questions provided below and then upload your responses. PLEASE NUMBER EACH ANSWER WITH THE CORRESPONDING QUESTION
QUESTION 1: Imagine that it’s your responsibility to select an ethics officer for your organization. What qualities, background, and experience would you look for? Why? Would you ever be interested in such a position? Why or why not?
Some things to consider in answering the question:
“What sorts of ethical issues will an ethics officer in your organization have to decide or resolve?”
“Is there technical knowledge required? How could a non-technical person acquire the knowledge necessary to resolve issues?”
“Is a background in the law essential?”
“Could a young person — under age 35 — do the job, or would employees be more comfortable with an older person?”
“What kind of experience within your company would make the most well-rounded ethics officer?”
“How could an outsider gain credibility within your organization?”
“Is there anything which could bar an insider from the job of ethics officer?”
QUESTION 2: Should the Ethics Officer report to the company’s chief executive officer, the legal department, human resources office or the audit department? What are the advantages and disadvantages of each?
Some things to consider in answering the question:
“Think about the mission of all of the departments listed — legal, audit, human resources, the CEO — what are the risks associated with raising an issue with each of the departments?”
“What advice could each provide?”
“What protection could each provide?”
QUESTION 3: Think about an organization where you’ve worked. What kinds of ethical dilemmas are unique to that organization? To that industry? What might be the best way to prepare employees to deal with those issues?
Some things to consider in answering the question:
“Is your/their industry regulated? By whom?”
“What do the regulators think are the biggest problems in your/their industry?”
“Is there something in your/their corporate culture that could put your/their company at increased risk for an ethical problem?”
“Is there any aspect of your/their company or industry that has been criticized by the media or the public?”
QUESTION 4: Which of the following exist in the organization? Mission or values statement, policy manual, code of conduct, ethics training (who conducts it), hotline? Are they consistent and credible? Discuss.
Some things to consider in answering the question:
“Do all employees receive copies of the policy manual, values or mission statement, conduct code?”
“Does everyone receive ethics training?”
“Have you/they ever read the policy manual or conduct code or other materials relating to ethics?”
“Is your/their company saying one thing in its printed materials and doing another?”
“Who conducts ethics training in your/their organization? Are they — to the best of your/their knowledge — ethical?”
“Who answers the company hotline? Who resolves the issues raised on the hotline? Is the hotline confidential?”
QUESTION 5 Does senior management appear committed to ethics? How do you/they know? What could they do differently or better?
Some things to consider in answering the question:
“Do senior managers ever write articles on ethics for company communications (newsletters or magazines)?”
“Do they ever reference ethical behavior in speeches or orientations?”
“Is any senior executive “known” for his or her integrity?”
“Is there a senior executive who is especially trusted by employees?”
QUESTION 6: Are leaders at all levels of the organization held accountable for their ethical conduct? If so, how? If not, why not? What would you recommend?
Some things to consider in answering the question:
“Can you think of any employees within your organization who have been fired or disciplined for their behavior or for unethical conduct? How did you find out about it?”
“How long after the problem occurred did it take for them to be disciplined? Who actually did the firing?
“How did other employees interpret the discipline — what messages did it send?”
“Has anyone been commended for his or her high ethical conduct? What form did the praise or commendation take? How did other employees interpret it — what messages did it send?
QUESTION 7 What recommendations would you make for handling frivolous calls that come in to a hotline?
Some things to consider in answering the question:
“How would you define a frivolous call?”
“Are problems relating to human resources issues — arguments with supervisors, for example — frivolous?”
“Could employees calling with frivolous complaints be penalized? Should they be? Should their managers be notified?”
QUESTION 8 Does the organization evaluate its ethics initiatives? How? If not, why not?
Some things to consider in answering the question:
“Have you ever received an employee survey that has tried to assess your attitudes toward ethical issues?”
“Have you ever participated in employee focus groups that have involved ethics?”
“Have you ever read about any ethics evaluations efforts in your company newsletter or magazine?
“Have Your company’s senior executives ever distributed reports on how the organization’s ethics program is doing?”
QUESTION 9 How would you raise an ethical concern in this organization? List all of the resources available. Which ones would you/they likely use? Why or why not?
Some things to consider in answering the question:
“How would the following people/departments react if you were to raise an ethics issue: your manager, your manager’s manager, the legal department, the human resources department, the audit department, the ethics officer/department, the chief financial officer, the head of public relations/communications, the head of your division/department, the president of your organization, the CEO, the board of directors?”
“If you had to go outside of your chain of command, who would you approach and why?”
“Under what circumstances would you approach any of the above?”
QUESTION 10 Imagine that you’re the CEO of a small manufacturing company. An employee has dumped toxic waste in a nearby stream. What would you do? Who would you call into your office and what would you want to know? Develop a short-term and long-term action plan for dealing with the crisis. Who would you communicate with and why?
Some things to consider in answering the question:
“Who are the stakeholders in this situation?”
“Who on your staff (which kind of job) could you count on to handle each stakeholder group?
“Does your strategy for coping with the disaster address the needs of all stakeholders?
“Does your plan include being forthright, accepting responsibility, and making some sort of restitution to effected stakeholders?”
QUESTION 11 Evaluate the ethics program at your/their organization from the perspective of fit. Has the ethics program been designed to fit the organizations overall culture? If so, how? If not, what could be done to make the program a better fit?
Some things to consider in answering the question:
What are the three most key values in your/their organization?
Are workers rewarded for exhibiting those values?
Is your/their organizations ethics program consistent with what your/their company rewards?
