Typography:
– define a set of typefaces used for all communications.
– define a generic layout (line height, text treatment etc) on the brand Heinz.
– Define a tone of voice with colours (warm, cold, fresh, active, dynamic)
– Define a style of images (use stock images).
– Define its brand value
– Define and add branding elements (images included)

– Find the following brand related communication:
Brand guidelines (sometimes referred to as brand manual, design manual/guidelines, corporate design manual/guidelines) rather difficult to find, but possible.
Annual reports of the last 5 years.
Brand elements, such as logo, product images, historical images most brands have an extensive investor relations/press area on their website, those pages can be a resource for brand information as well.

–  Make a moodboard of every branding element:

collate image style and colours into one moodboard
list the corporate typography and unique features

Uncover a current or recent (within the current month/year) news item from a reputable news source that RELATES TO YOUR CLIENT — Fox Sports app (either about your client, the industry, or the client’s competition).  The goal for the final uncover blog posts is to be focused on monitoring news that could impact your client/project. (This is something PR folks do every morning.)

Write a brief summary of the news item. Since you will provide the link, there is no need to write out the entire article. Summarize in 1-3 sentences. The majority of your post should be your discussion and analysis.

Discuss how you think the information in the story relates to YOUR CLIENT. If the news deals with a campaign, crisis, strategy, or special audience discuss the relevance to your client. Put yourself as the PR person for the newsmaker: what audiences do you need to concern yourself with, is this a negative or positive story, what does the story say about the brand? Is there any information that you could use in your project, or help you develop your campaign?

Always include an image within your post to enhance the reader’s enjoyment. Publish the post on your blog and share its URL by submitting it to this assignment.

The blog post should be a minimum of 400 words describing your personal reactions to the news and what PR folks should do next.

ALWAYS: Share your analysis of the news item with the instructor by tweeting the post’s URL with an appropriate tweet headline.

7.  SKILLS ANALYSIS PAPER AND DEVELOPMENT PLAN REPORT
Self-description: Former accounting intern, now a full-time analytics MBA student
A self-analysis of your leadership and management skills.  Drawing upon principles from various surveys and instruments used and specific examples from your experiences prepare a report that describes your strengths and areas for improvement. Your report will also include a plan describing how you will go about making efforts to improve your skills and abilities in relation to two key areas. In preparing your report, try to use a corporate annual report as a metaphor — that is, you will be writing a report about U Inc.  (For example, if I were writing the paper it would be titled my name Inc.

Part 1 Mission, Vision and Values
Your report should begin by providing a mission statement.  Why are you doing what you are doing (in life, not merely in work or school)? You should provide a vision statement.  Where are you going?  What do you hope to be doing (in your career and perhaps other aspects of your life) in 5 years, 10 years?  Then you should provide statement of values.  What are the principles that govern your behavior? (Some of you may argue that you do not have a mission, vision, or values.  This observation would be an interesting topic for additional reflection.)

Part 2 -Status and Analysis (Present and Past)

Describe the current status of U Inc.
    What are your assets (strengths)?  What are your liabilities (limitations or weaknesses)? The description of your assets and the description of your liabilities should comprise the most extensive and detailed section of the paper.  This section of the paper should describe and integrate feedback you have received based on (a) surveys and instruments in your text and from the course (b) the assessment (c) others feedback, (d) descriptions of your experiences,

    What is your customer base? What people, groups, or organizations are currently interested in the skills and products you offer?  You can define customers very broadly — internal and external to your employer, paid work or community service, family, avocational interests, etc.  Also discuss your potential customers.

    What is your product line?  What do you offer others?  Are your offerings narrow (specialized) or broad (generalist)?  How do you differentiate your products from those offered by others?  What is special or unique?  To what extent are you creating a product line that offers you a sustained competitive advantage (in the career marketplace or elsewhere) because what you offer is not easy for others to imitate and therefore adds unique value?

Next, look back over the past several years?
    What capital investments have you made in U Inc.?  How profitable has U Inc. been? Is U Inc. more valuable today than it was one year ago?  Three years ago?  What measures do
you use to assess your profitability?  Feedback from others?  (If so, who, how often?)  Performance appraisals?  Benchmarking?  Is your income (earnings) your only measure?  What other measures do you need to develop?

Part 3 Skill Development Areas
Next, Id like you to look forward. 

    What are your growth objectives?  In this part of the paper, you should identify two skills that you want to improve.  Try to select one skill that you think you have a high likelihood of being able to improve at least modestly over the next two-three months.  I also encourage you to select another skill that will require you to stretch, where progress will require greater effort, time, and attention.  Therefore, select only skills that you will have a reasonable opportunity to improve.  For example, it makes no sense to focus on your presentation skills if you will have no opportunity to practice and demonstrate such skills.  Provide your rationale for selecting the two skills. Bottom line — describe how you will invest in U inc.

A few final thoughts.  As you write this paper, keep in mind that the following factors will be considered when evaluating your work.

    Be comprehensive (i.e., do not limit your analysis to only a few skills)
    Demonstrate a strong understanding of course concepts and interrelationships between them.
    Be strategic
o    Consider how your assets and liabilities relate to other aspects of your analysis (your mission and values, your customer base, your development objectives, etc).
    Provide evidence to support each of your conclusions.
    Be specific
o    Use detailed behavioral examples from your experiences in work , class and or other aspects of your life.
o    Provide specific information from surveys and instruments (e.g., percentile scores) from the evaluations you have completed.
    Look for and describe interrelationships and or inconsistencies between various data sources
o    Consider formal and informal feedback from multiple sources (e.g., peers, direct reports, supervisors, mentors/coaches, faculty, other students).
o    Describe relationships between various surveys, class activities, and feedback.

This week’s discussion is all about bipedalism! As bipedalism is the first hominin characteristic to evolve, anthropologists are particularly interested in determining why early hominids became bipedal. For this week I would like you all to evaluate the hypotheses that have been used to explain the rise of bipedalism (click here to download the hypotheses with descriptionsPreview the document). For each hypothesis please provide a critical evaluation of how likely it is to explain the appearance of bipedalism, give what you know about human evolution from this week’s textbook chapter, guided notes, and lab. Keep in mind that some of these hypotheses are older, and some are more accepted by the main stream than others. After you have evaluated each hypothesis, tell me which hypothesis/hypotheses you find most convincing and why!

M4 Case Study Analysis: TOMS Shoes: One for One Movement

This case discusses the revolutionary business model of TOMS and how it has achieved such success. It begins by analyzing the background and origins of the TOMS shoes business concept: it would provide a pair of shoes for a needy child for every pair sold by the retailer.

By Joe Hastings – Flickr, CC BY-SA 2.0

The case discusses TOMS operational approach and how the organization manages to carry out its central mission. The culture of the company and its marketing strategies also are discussed. Next, the case examines the impact this business model has on both society and other organizations. Finally, the case details some of the criticism TOMS has received as well as some of the risks it has endured.

Case Study Tasks

Read the case in the text carefully and then prepare a case analysis by applying the decision model for resolving ethical issues. This is a full case analysis assignment. After reading the case carefully, you are to complete the following six tasks:

Bold and highlight these as subheadings in the paper

1. Determine the facts of the case: Who. What. Where. When.
2. Precisely define the key ethical issues.
3. Stakeholder analysis.  Who are the important stakeholders?
4.  Identify the ethical theories that relate most closely with this issue.
5.  Describe three alternative courses of action and the pros and cons of each.
6. Recommend and justify a course of action.

Please submit your responses in 8 pages or more double-spaced, type-written documents excluding title and reference pages. Please be sure to proofread and spell-check your work before turning it in.

Case guidelines

1.    Summarize the companys marketplace situation

2.    Identify salient problems and issues

3.    Determine key decision-making criteria

4.    Propose alternative solutions to each problem and issue, using decision criteria

5.    Please submit your analyses in 5 page double-spaced, type-written documents

6.    Please be sure to proofread and spell-check your analyses before turning them in

Written assignment guidelines

1.    American Psychological Association (APA) style

2.    Typed, double-spaced, 1 inch on all sides – left, right, top, and bottom margins, and size 12 font

3.    A minimum of 50% of references must be from academic journal within past 5 years.

4.    A minimum of 8 references are needed in addition to your text books references

5.    All written submissions must have headings and subheadings. One long essay without headings, questions and answer numbers will receive a grade of zero

6.    Less that 5% direct quotes

7.    No BLANK spaces anywhere in the paper

8.    Pictures are not included in the page numbers

9.    Both within text and full citations at the end of the paper are required

10.  Inserted page numbers on the lower right corner

11.  Use correct grammar

Lying is a big element of this story. Write an essay in which you choose 3 characters or three lies and explain why each of them is important. The lies don’t necessarily have to be “bad” to be significant. Your essay should briefly describe the lie told by the character and focus mostly on how that lie affected the characters and what we, as readers, can learn from their experience.

Literature review of 5 recent articles. Then use findings to review a companies sustainability challenges. Body text of max 2500 words.

Possible topics:

1. Current situation in CSR
2. Alleviation of poverty
3. Circular business models
4. Effectiveness of climate agreements
5. Stranded assets in Oil & Gas industry
6. Sustainability education
7. Sustainable development goals for businesses

You will conduct inquiry-based research to learn about the FREMONT NEIGHBORHOOD in the city of SEATTLE, including the communitys history, discourse, values, identity, and how it is situated within or around other communities or cultures.
You will create an Annotated Bibliography with a minimum of EIGHT sources. These sources will support/inform/complicate the material created for the podcast project.
Use library databases to identify scholarly sources on the community or aspects of the communitys identity.
Cite the source in proper M.L.A. format. The citations should be organized in alphabetical order by author, just like an M.L.A. Works Cited Page. This website provides a visual example of proper formatting.
Follow with a brief annotation that summarizes the source (approximately three to five sentences or a hundred to a hundred and fifty words). You may quote briefly from the source, but do not copy and paste. Ideally, all of the annotation should be in your own words.
In one or two sentences, explain the sources relevance and importance to your topic.

reflections on how you addressed Objections and Alternative Views in your researched argumentative essay, following the Assignment Guidelines below.

Assignment Guidelines:

Reflect on the following in a well-developed paragraph:

As you composed your first draft of the essay, did you imagine your audience as sympathetic, hostile, or somewhere in between?
What was the central claim of your essay and what opposing points of view did you present?
How did you attempt to accommodate or refute opposing arguments, and what challenges did you encounter in the process?