Based on the reading and media you’ve seen this week in regards to communicating risk and understanding risk, create a social media campaign that will be used by your city social media platforms to communicate to residents of North Carolina of an impending hurricane Michael.

https://www.govtech.com/em/disaster/6-Ways-Utilize-Social-Media-Disaster.html

https://coschedule.com/blog/social-media-marketing-strategy-template/

Be sure to include:

Who your audience is
What type of social media you will use for each type of audience
AT LEAST 5 draft communications (tweets, facebook posts, etc.) that will be used
What metrics you will measure to define success
A timeline working backwards from hurricane landfall, when you’ll be sending out each notification

Based on the reading and media you’ve seen this week in regards to communicating risk and understanding risk, create a social media campaign that will be used by your city social media platforms to communicate to residents of North Carolina of an impending hurricane Michael.

https://www.govtech.com/em/disaster/6-Ways-Utilize-Social-Media-Disaster.html

https://coschedule.com/blog/social-media-marketing-strategy-template/

Be sure to include:

Who your audience is
What type of social media you will use for each type of audience
AT LEAST 5 draft communications (tweets, facebook posts, etc.) that will be used
What metrics you will measure to define success
A timeline working backwards from hurricane landfall, when you’ll be sending out each notification

Question

Write a case study on American Red Cross (focus on global brand not regional offices), answer these questions in essay form:
1.    How strategic is this brand in the NGO marketplace?
give examples of key differentiators of this brand from competitors?
does it have good marketing and branding consistency of look + feel and key messages?
Effectively engage constituents, volunteers and stakeholders?
2.    Is this brand credible and trustworthy?
any scandals?
good financial support?
doing good work in their sector?
3.    What challenges do you see facing this brand in the future?

Requirement

1000-word
demonstrate abilities of theoretical application of brand building and social marketing analysis of a nonprofit organization in a case study (i.e. need to include theoretical application)
Proper citation and reference format required (The style and punctuation of the references should conform strictly to APA style)

Using PubMed, you will create a search strategy for your selected topic. Selected topic is INAPPROPRIATE ANTIBIOTIC PRESCRIBING IN UPPER RESPIRATORY INFECTIONS. You should use MeSH terms and Boolean operators (i.e., AND, OR, NOT). After you complete each step below, record the number of references returned by your search. Include the frequency of “ALL” and “Review” for each step. Adjust your search strategy so that you can complete all steps.
Run a basic text search using two MeSH terms for your topic.
Refine your search by using the LIMIT feature to include only references that are within five years.
Refine further to include references in which the search terms appear in the Abstract/Title.
Refine further still to include references in which the search terms appear only in the Title.
Display your results in Abstract format. Export your results to text and print; this is to use later while you write for this short activity. Save this file using your search terms in the file name, e.g. diabetes-mellitus.doc.

Attempt an effective quotation of the following passage, following the “‘Quote Sandwich’ Approach” described in the “Avoiding Plagiarism” reading in Module 1. Also be sure to include a citation.

Original Passage (from Derald Wing Sue’s “Racial Microagressions in Everyday Life,” published online in Psychology Today, Oct. 5, 2010):

Racial microaggressions are the brief and everyday slights, insults, indignities and denigrating messages sent to people of color by well-intentioned White people who are unaware of the hidden messages being communicated.

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Question 63 pts
Attempt an effective and accurate paraphrase of the following passage, based on what you learned about paraphrases from our readings on plagiarism in Module 1. Also be sure to include a citation.

Original Passage (from Deborah Tannen’s “The Triumph of the Yell,” p. 534, published in the book Reading Rhetorically,in 2002):

More and more these days, journalists, politicians and academics treat public discourse as an argument–not in the sense of making an argument, but in the sense of having one, of having a fight.

When people have arguments in private life, they’re not trying to understand what the other person is saying. They’re listening for weaknesses in logic to leap on, points they can distort to make the other look bad. We all do this when we’re angry, but is it the best model for public intellectual interchange? This breakdown of the boundary between public and private is contributing to what I have come to think of as a culture of critique.

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Question 73 pts
Attempt an effective and accurate paraphrase of the following passage, based on what you learned about paraphrases from our readings on plagiarism in Module 1. Also be sure to include a citation.

Original Passage (from Beth L. Bailey’s “Dating,” p. 194, published in the book Reading Critically, Writing Well,in 1999):

One day, the 1920s story goes, a young man asked a city girl if he might call on her. We know nothing else about the man or the girl–only that, when he arrived, she had her hat on. Not much of a story to us, but any American born before 1910 would have gotten the punch line. “She had her hat on”: those five words were rich in meaning to early twentieth century Americans. The hat signaled that she expected to leave the house. He came on a “call,” expecting to be received in her family’s parlor, to talk, to meet her mother, perhaps to have some refreshments or to listen to her play the piano. She expected a “date,” to be taken “out” somewhere and entertained.

In the early twentieth century this new style of courtship, dating, had begun to supplant the old. Born primarily of the limits and opportunities of urban life, dating had almost completely replaced the old system of calling by the mid-1920s–and, in doing so, had transformed American courtship.

Observe, compare and contrast two families of different ethnicity and/or race and compare and contrast including, but not limited to; the culture, values, ethnicity, customs, family expectation, interactions, role etc. of the families (Incorporate information and knowledge gained from texts and supplemental sources) Paper length 3-4 pages .

Attempt an effective quotation of the following passage, following the “‘Quote Sandwich’ Approach” described in the “Avoiding Plagiarism” reading in Module 1. Also be sure to include a citation.

Original Passage (from Derald Wing Sue’s “Racial Microagressions in Everyday Life,” published online in Psychology Today, Oct. 5, 2010):

Racial microaggressions are the brief and everyday slights, insults, indignities and denigrating messages sent to people of color by well-intentioned White people who are unaware of the hidden messages being communicated.

Question 63 pts
Attempt an effective and accurate paraphrase of the following passage, based on what you learned about paraphrases from our readings on plagiarism in Module 1. Also be sure to include a citation.

Original Passage (from Deborah Tannen’s “The Triumph of the Yell,” p. 534, published in the book Reading Rhetorically,in 2002):

More and more these days, journalists, politicians and academics treat public discourse as an argument–not in the sense of making an argument, but in the sense of having one, of having a fight.

When people have arguments in private life, they’re not trying to understand what the other person is saying. They’re listening for weaknesses in logic to leap on, points they can distort to make the other look bad. We all do this when we’re angry, but is it the best model for public intellectual interchange? This breakdown of the boundary between public and private is contributing to what I have come to think of as a culture of critique.

Question 73 pts
Attempt an effective and accurate paraphrase of the following passage, based on what you learned about paraphrases from our readings on plagiarism in Module 1. Also be sure to include a citation.

Original Passage (from Beth L. Bailey’s “Dating,” p. 194, published in the book Reading Critically, Writing Well,in 1999):

One day, the 1920s story goes, a young man asked a city girl if he might call on her. We know nothing else about the man or the girl–only that, when he arrived, she had her hat on. Not much of a story to us, but any American born before 1910 would have gotten the punch line. “She had her hat on”: those five words were rich in meaning to early twentieth century Americans. The hat signaled that she expected to leave the house. He came on a “call,” expecting to be received in her family’s parlor, to talk, to meet her mother, perhaps to have some refreshments or to listen to her play the piano. She expected a “date,” to be taken “out” somewhere and entertained.

In the early twentieth century this new style of courtship, dating, had begun to supplant the old. Born primarily of the limits and opportunities of urban life, dating had almost completely replaced the old system of calling by the mid-1920s–and, in doing so, had transformed American courtship.