Describe how a company triggers an affective state within its consumers that contributes to their perceptions of the companys product/service.
Explain in detail how the affect is generated through marketing activities, the process by which it influences consumer perceptions, and the end result (the consumer response).
Apply concepts from the affect and perception lectures
Format: 2 single-spaced pages, MS word doc

Identify 3 passages of Scripture from three different blocks of our study of the New Testament that are related to either Life or Faith. For example, you could choose Luke 4:18-21, Romans 3:21-26, and John 4:7-12 (three different blocks: Luke-Acts, Pauls letters, and Johns Writings) to help explain how you understand the theme of Life. You are free to choose either Life or Faith as your focus, and you may find it helpful to review your discussion posts and interpretation papers for relevant passages. Consider how each passage casts light on your chosen theme.
Identify a biblical passage and a particular assignment that impacted you during this course. You may go back to Discussion 1.1 and review the goals that you had for this course. Reflect on the changes that you have experienced in this course and how that specific passage and assignment participated in that change.
Compose an initial post of 250-300 words that do the following:

    Synthesizes your three selected passages from three different blocks of the New Testament (see #2). Use each of the three passages to explain your understanding of the theme of Life or Faith (not both).
    Reflects on your learning experience and any personal changes in this course (see #3). Describe the changes that you have observed in yourself and how they were affected by one particular passage and one specific assignment.

        REQUIRED READING
Jansen, W., Otten, S., Vos, M., Podsiadlowski, A, & Van der Zee, K. (2016). Colorblind or colorful? How diversity approaches affect cultural majority and minority employees. Journal of Applied Social Psychology, 46(2), 81-93. Excerpts: Diversity Approaches and Inclusion: Differences Between Majorities and Minorities, p. 82 83.

Kirwan Institute. (2012). Understanding implicit bias.
Pittinsky, T.L. (2016, April 11). We’re making the wrong case for diversity in Silicon Valley. Harvard Business Review.

Society for Human Resource Management. (2009). Global diversity and inclusion.

Smith, C., & Turner, S. (2015). The radical transformation of diversity and inclusion: The millennial influence. Deloitte University Leadership Center for Inclusion.

Uncovering talent: A new model of inclusion. (n.d.). Deloitte.

Media
1. Bailey, M. (2014, November). The danger of hiding who you are [Video]. TED Conferences.
. Hobson, M. (2014, March). Colorblind or color brave? [Video]. TED Conferences.
Bloom, P. (2014, January). Can prejudice ever be a good thing? [Video]. TED Conferences.

DISCUSSION QUESTION

Define the topic of preconceived biases and beliefs and how they may impact a persons perception and judgment. What is a preconceived notion?  Share an example of a preconceived belief you have had in the past and how you because aware of and overcame it.  What would you do differently in the future to make the other person feel welcomed or to decrease discomfort within yourself? Explain one new model of inclusion and how it can be used as an HR professional.

You will complete 4 Discussion Board Forums over the duration of this course. Each will be completed over a period of 2 modules/weeks and will consist of 3 parts: key topic, thread, and replies. The Discussion Board Forums allow you the opportunity to apply what you have learned from the module/weeks readings and quiz.

Each Discussion Board Forum assignment will consist of a key topic, thread, and at least 2 replies to 2 other classmates threads. All posts must be written in current APA format in a substantive manner and must not contain spelling and/or grammar errors.

Submit your key topic by 11:59 p.m. (ET) on Tuesday of the assigned modules/weeks and your thread by 11:59 p.m. (ET) on Sunday of the same modules/weeks.

Submit your replies by 11:59 p.m. (ET) on Sunday of the assigned modules/weeks, except for Module/Week 8. In Module/Week 8, submit your replies by 11:59 p.m. (ET) on Friday.
Reserve a Key Topic
Key topics are addressed within each chapter. Select a key topic to research and discuss. Post the topic you wish to reserve in the subject line of your thread. You may choose the same topic as a peer, but the topics must be addressed from different vantage points (perspectives).

The Thread
After you have reserved your key topic, use the Internet to search for at least 5 scholarly resources that relate to the topic and have been published within the last 5 years. Academic articles and journals must be reputable and obtained from professional websites that address the content of this course. Popular magazines and online sources such as Wikipedia are not permissible.

After reading the articles, select 1 article relating to your key topic that you wish to use in your thread. Your thread must be posted in the text box where you originally reserved your key topic; do not submit a second thread. In the event that the formatting could be lost from the text box, attach a Word file to your thread, and adhere to the following format:
1.    Key Concept Explanation: Define your key topic by using a source other than the textbook. Give a clear, concise overview of the essential elements relevant to understanding your key topic. In addition, explain why you are interested in this topic (e.g., academic curiosity, application to a current issue related to employment, or any other professional rationale).
2.    Comparison: Compare your research with what you have studied during the module/week in which the key topic/thread is assigned. Note differences or commonalities about your key topic, providing evidence that you have extended your understanding of this topic beyond the textbook readings. This is an opportunity for you to cite the additional articles you originally researched. This section must be at least 200 words.
3.    Article Summary: In your own words, provide a clear and concise summary of the article you selected. This section must be at least 200 words.
4.    Biblical Integration: Include at least 3 appropriate biblical references. Explain the relevance of your key topic to Gods law and how it can be applied in a Christian context. This section must be at least 100 words.
5.    Application: Specifically state how your key topic has been applied to real-world businesses or describe the potential your key topic has to influence todays business world. Your application must possess a professional rationale that demonstrates the significance of your key topic. This section must be at least 100 words.
6.    Annotated Bibliography: Cite the articles you researched in current APA format. An annotation must accompany each citation. Each annotation will consist of a descriptive and evaluative paragraph that is at least 100 words. The annotations are designed to help your classmates in their understanding of your topic. In addition, provide a persistent link for each article.

Spend time observing lessons in your field experience classroom. Focus your observations on Lesson Preparation, Building Background, and Comprehensible Input.

Assess at least one lesson using the SIOP checklist from Appendix A in the textbook. Submit a copy of one of your completed checklists.

You will observe youtube videos (instead of actually observing a class in person because of covid) on Secondary education classes equaling up to at least 90 minutes. Please document the time watched for each video and include a brief summary of 1-2 takeaways noted for each video. 

Start by watching the videos for Chapter 6, I uploaded it  Winning with Content Marketing and Storytelling, in The New Marketing.

Answer the questions on Page 116, as follows:

1.In what ways does Content Marketing differ from traditional marketing?
2.How does Content Marketing help drive user/consumer engagement?
3.Why does storytelling matter?
4.How can AI be used to create better content?

Answer the following question
We take for granted elements of control and rules that govern the use of the spaces we inhabit. How might
these elements and rules govern our behaviour? If these elements were not present but we knew there were
sill rules, would this make a difference in the way space may be controlled? If there are controls in place but
were not sure if anyone is regulating the rules behind these controls, would that make a difference? If you see
a control, do you have the capacity (agency) to regulate this control?

                  REQUIRED READING
Bourke, J., Smith, C., & Stockton, H. (2014, March 7). From diversity to inclusion. Delitte Insights.

Byars, S.M., Stanberry, K., Shapiro, D., Boerner, B., Brancatelli, R., Chumney, W., Dendinger, L., Nantz, B., & Poepsel, M. (2018). Business Ethics. (Links to an external site.) Openstax.  Introduction and  Section 5: Recognizing and Respecting the Rights of All

Ferdman, B. M., & Sagiv, L. (2012). The value of connecting diversity in organizations and cross-cultural work psychology through dialogue and multiplicity. Industrial and Organizational Psychology 5, 373379.

Hunt, V., Layton, D., & Prince, S. (2015, January 1). Why diversity matters. McKinsey & Company.

Hunt, V., Yee, L., Prince, S., & Dixon-Fyle, S. (2018, January 18). Delivering through diversity. McKinsey & Company.

Trailhead. (n.d.).Understand the importance of diversity and inclusion at work.

Media
1. Godefroy, R. (2018, June 19). The benefits of diversity and inclusion in the workplace Its importance is a priority [Video]. YouTube.

5. TEDx Talks. (2018, May 29). Inclusion over diversity | Kenyona Matthews | TEDxAkron [Video]. YouTube.

DISCUSSION QUESTION

Describe your experience with diversity and inclusion in the workplace. Share an example or two.  What role does mindfulness play in D & I?  How does a proactive focus on diversity and inclusion improve a company?  Address in your response to these topics: 1) the pros and cons of a diverse workforce, 2) effective inclusion and diversity strategies, 3) the societal and business values of having a diverse workforce. Support your answer with course materials.

( YOU CAN GIVE AN EXAMPLE FROM MY PREVIOUS JOB WHEN I WAS A MANAGER AT TD NORTH BANK  REGARDING DIVERSITY AND INCLUSION) MAKE SOMETHING UP. PLEASE INCLUDE AT LEASE 3 CITATIONS  FROM THE REQUIRED READING. THANKS