A presentation has the power to share an idea, to persuade an audience, to start a movement, and to change the world. Effectively communicating an idea through the spoken word is what makes businesses and careers successful. Instructions After completing your Module 6 Readings and Lessons, visit TED.com (Links to an external site.). According to its website, TED is “a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference where Technology, Entertainment, and Design converged, and today covers almost all topics from science to business to global issues in more than 100 languages. Meanwhile, independently run TEDx events help share ideas in communities around the world” (Source (Links to an external site.)). Browse TED.com and identify one presentation that applies the best practices of an effective speech as identified in Resonate and in Treasure’s video. In this discussion forum, complete the following: Post a link to the TED Talk presentation you watched. Below this link, explain how the TED Talk you watched creates meaningful content as outlined by Chapter 5 of Resonate. Explain how this TED Talk utilizes structure to reveal insights as outlined by Chapter 6 of Resonate. Explain how this TED Talk delivers something the audience will always remember as outlined by Chapter 7 of Resonate. Explain how this TED Talk embodies the concepts covered in the video lessons from Chris Anderson and Julian Treasure. Be sure to post your Module 6 Discussion Original Post by the 4th day of the module week. Ill Provide additional information through messages
Category: Marketing
INTRODUCTION
Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and predict their profitability for the organization. For this task, you will select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. You will first consider the products and services the company currently offers and recommend new products and services that have the most potential for profitability based on your evaluation. You will then identify the target market and consider how you would reach that market using traditional mass media and social media for the launch and beyond.
For example, a natural foods company may need to begin offering an online ordering system to remain competitive. If you discover a market exists for a new natural food product that is desired in other countries but not readily available there, this might be a good product to recommend adding, but you should first determine whether it is feasible.
Select a business from one of the industries listed below:
agriculture
banking
hospitality
healthcare
retail
transportation
technology
Note: Please choose a business that can be adapted to a global market. Any information that would be considered confidential, proprietary, or personal in nature should not be included in the actual task submission to WGU. Do not include the actual names of people, suppliers, the organization(s), or other identifiable information. Fictional names should be used. Also, organization-specific data, including financial information, should not be included but should be addressed in a general fashion as appropriate. Work performed for a client or an employer is their property and should not be used without written permission.
REQUIREMENTS
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The originality report that is provided when you submit your task can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Note: Assessment should be submitted in Microsoft Word or PDF format.
A. Develop a proposal for your chosen businesss global strategic marketing plan in which you do the following:
1. Identify two new products and/or services that the company can sell or offer to a global market.
a. Discuss three different methods you used to determine that there is both a need as well as an existing global market for these products and/or services.
b. Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market.
c. Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks.
2. Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales.
a. Explain how the information generated by the CRM software will be used to continue to drive CRM practices and track sales in a global market.
3. Discuss at least one distribution channel for the two new products and/or services.
a. Analyze key considerations for entering a global market (e.g., regional trade alliances, agreements, environmental forces).
b. Analyze how the global supply chain may affect the product or service.
4. Discuss a major pricing strategy (i.e., cost plus pricing, competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services position within the overall market strategy of the global marketplace.
a. Identify costs associated with developing and launching the new products and/or services.
b. Evaluate consumer acceptance of the price set for the new products and/or services.
c. Evaluate competitor prices for similar products and/or services.
5. Discuss the promotional strategy you will use to promote your products and/or services in a global market.
a. Identify two mass media and two social media channels you would use to promote your new products and/or services in a global market.
i. Justify why you chose these channels based on market segmentation (e.g., demographics, psychographics, behavioral characteristics)
b. Discuss two sales promotion activities (e.g., coupons, games, contests, sweepstakes) you would use to promote your new products and/or services in a global market.
B. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
C. Demonstrate professional communication in the content and presentation of your submission.
There is a decline in the elephant population in a specific area in Africa. You are an activist trying increase the elephant population. You are required to present a proposed solution to this problem. Create a proposal to solve this elephant problem. Please include the following:
Background Information. (Describe the main biome where elephants are located; describe an ecosystem, and describe 4 other types of biomes)
Name and discuss how elephants are threatened in Africa. (Research)
Discuss how biodiversity can affect the increase and decline of the elephant population.
Differentiate between the types of population growth models that can increase or decrease the elephant population.
Discuss how community populations relate to your proposal.
1000 Words
Font 12 point , Calibri Font, no more than 1″ margins
Program/File Type Submit in Word
Attachments Should be pasted into the Word document if possible.
Referencing system APA referencing system is necessary in assignments, especially material copied from the Internet.
For examples of correct citations, visit the following links:
http://owl.english.purdue.edu/owl/resource/560/01/
PLEASE USE THIS AS A SOURCE:
Campbell Essential Biology (Subscription)
Eric J. Simon; Jean L. Dickey; Jane B. Reece
350 words altogether maximum.
Write content for a newsletter according to the newsletter format that I have sent. It should be consisting of catchy, eye-level words and be creative. I have already completed the first part of the task that should give you an idea.
Make sure to write fun, clear, and catchy content! It is not an academic paper.
I have sent you an amazing example. Make sure to not repeat the words and the expressions that I have used. Resume writing in the blank part of the document.
“Write an essay (with introduction and conclusion) on the suggested topic.
Your introduction should include the thesis statement – main idea of the paper (here is more detailed explanation – https://essayshark.com/blog/how-to-write-a-thesis-statement-to-make-it-clear/). Don’t include any new information in the conclusion. It should restate the thesis statement of the paper.
Support your ideas with relevant arguments and examples (in-text citations). List 2-3 sources in the references. Make sure you stick to a required formatting style. Get benefits of these sources citationmachine.net and easybib.com.
MLA format – https://owl.english.purdue.edu/owl/resource/747/01/ https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_in_text_citations_the_basics.html”
Conduct a marketing research project. You need to choose one research problem (from a given list, see details in the assignment brief), develop the hypotheses, summarize preliminary insights, design a questionnaire, collect data, and conduct analysis, and make recommendations, etc.. .There are two important points. Firstly I need a brief summary of the project in 250 words. Secondly, there is a methodology part and I need to use Qualtrics. When you writing this part you need to create questions for the survey. after you write it please send it to me first so I can paste the questions to the website and conduct a survey and send it to the results for the upcoming parts. Also I’m putting the samples and examples of surveys questions to additional materials
Conduct a marketing research project. You need to choose one research problem (from a given list, see below), develop the hypotheses, summarize preliminary insights, design a questionnaire, collect data, and conduct analysis, and make recommendations, etc.. There are two important points. Firstly I need a brief summary of the project in 250 words. Secondly, there is a methodology part and I need to use Qualtrics. When you writing this part you need to create questions for the survey. after you write it please send it to me first so I can paste the questions to the website and conduct a survey and send it to the results for the upcoming parts. Also I’m putting the samples and examples of surveys questions to additional materials
Select a currently running (or fairly recent) multi-media branding campaign. It should be conceptually driven and use multiple elements and channels: 2-D in billboards, magazines, newspapers, etc., time-based on radio, TV, YouTube, etc., experiential, out-of-home, interactive, story-building, publicity stunts, etc. Include visuals of the campaign in your paper; for example, when youre writing about 2-D forms of communication, embed small versions of the visuals in your text; when youre analyzing a TV commercial, include a few key frames. Etc.
Structure your analysis using the S.A.D. framework (state the strategic message; articulate the campaign concept; describe the executions).
Clearly introduce the campaign that youre analyzing. Include the name of the sponsor, the product, the agency, the amount being spent, and where/when it is running. As with any good analysis, your opening paragraph should have a thesis or statement of an informed point of view. Make sure to place your argument in a strategic framework.
Be most expansive in your analysis when critiquing the creative or the work itself. Use the language of critique presented in this class and detailed in the book, Ad Critique. Always consider whether the creative expression meets strategic goals.
Explain why you feel that way. Provide proof, if you can, of the effectiveness of each campaign element — as well as their relation to each other.
Watch your verb tenses when analyzing something that was produced in the past, but still delivers its message in the present. Use exact language!! For example, if youre writing about a campaign, that is not the same thing as writing about a single executional element of the campaign; generally, the client pays to create the promotion, but it is the agency that creates and produces it, so clearly distinguish the sponsor from the agency; the product is not always the same as the client; and so on.
Dont forget to embed visuals that youre referencing. Please follow MLA formatting and remember to cite your sources.
3 studies a bout positive impact of advertising on behavior
3 studies a bout negative impact of advertising on behavior.
3 studies a bout positive impact of playing game on behavior
3studies a bout negative impact of advertising on behavior.
definition of cross culture in marketing
definition of culture congruence in marketing
How to Use Social Media to Promote Reputation
Read the article, “Reputation Warfare” by Leslie Gaines-Ross posted on SuCourse and look at those six tactics she lays out in it, and think about automobile, hotels and banks.
For each of these three sectors,
1) Which of these tactics work the best to manage and better defend your reputation in the world of social media, which tactic do you think is the most helpful or useful immediately to your business? And how might you apply it?
2) What do you think would be the opportunity, and how would you pursue that?
3)
You can justify your arguments by providing real life examples.
