For Module 2, you are to continue to work with the information architecture tutorial at Wired.com. Please read through Lesson 2, and follow its steps for creating Chapter 2 of your design document:

Define the Audience
Create Scenarios
Competitive Analysis
This part of the tutorial concludes:

It is time to document what you have just done. Create a new chapter in your design document called User Experience. Add the audience definition, and incorporate the scenarios. You could try to integrate the scenarios with the audience definition, but it is probably better to put them in their own section. Next, write up a summary of the competitive analysis and add it to the design document. The competitive analysis itself should be included as an appendix. Remember to publish these results so that everyone can see them.

Your publication consists of submitting your results and appendix in report form as your SLP 2 assignment.

SLP Assignment Expectations
Length: 2-3 pages typed and double-spaced

The following items will be assessed in particular:

The degree to which you have carried out the assignment completely, or clarified why you could not and investigated alternatives
Your ability to focus on the overall purposes of the assignment, not just its specific steps
Your use of some in-text references to what you have read; please cite all sources properly
Upload your paper when it is completed.

You have been provided with a data set of Airbnb rentals for six U.S. cities that includes several variables including, rental price, property type, number of beds, review score and many more. You will be assigned ONE city in which to conduct a regression modelling exercise of the main factors impacting rental price . It is up to you how you address this, but you are expected to conduct this systematically and rigorously using the 8-step approach covered in class: understand the problem, understand the data, clean the data, analyse the data, run your regression model, check your model, interpret the results and provide advice.

Write an 8-12 page paper that will include at least 4-6 evidence/research-based references (no Wikipedia!), an abstract, a graph or chart (data) if applicable to your topic (should not take up more than of a page).

Your research paper may include (if applicable to your topic) the following information:

Historical Perspective/Background information on your topic
Population affected
Environmental issues
Epidemiological Research
Data Use
Morbidity & Mortality Patterns
Public Health issues & interventions
Medical Response
Prehospital (if applicable)
Hospital
Other
Government response
Local vs. State vs. Federal
Economic Factors/Issues
Media Coverage/Communication Issues
Logistical Issues
What worked what didnt – why
Aftermath
Lessons Learned

The case that you will use for this is a case that is coincidentally also Canadian in origin but in a very different business environmentthe aluminum business (spelled here “aluminium” in the British fashionyou may use whichever spelling you choose.) It describes the analysis of the company’s IT systems and management performed by a new vice president of corporate information technologies, in all its complexity and magnificent variety. Throughout this case, issues of hardware, software, and management are intertwined, just as they are in real corporate life. One of your tasks will be to disentangle some of these issues for separate consideration in light of what you know and need to know. As we noted in our course overview, it’s taken for granted that hardware, software, and management (sometimes referred to as “wetware”) are all involved in a complex sociotechnical dance in which changes in any one element inevitably call forth changes in the otherspreferably planned, but often unplanned, and not infrequently unanticipated. Thus, while your focus in this module will be primarily on hardware and networking, you will inevitably find yourself thinking about other dimensions of the problems as well. That is all to the good, but try to keep a focus on the primary issues in each of these three modules. There is plenty of time to concentrate on issues of integration as the course wraps up.

Case Assignment
Please read the Alcan case; it is in two parts:

Dube, L., Bernier, C. and Roy, V. (2009) Taking on the Challenge of IT Management in a Global Business Context: The Alcan Case Part A. International Journal of Case Studies in Management. 7(2):May. HEC020.

Dube, L., Bernier, C. and Roy, V. (2009) Taking on the Challenge of IT Management in a Global Business Context: The Alcan Case Part B. International Journal of Case Studies in Management. 7(2):May. HEC021.

Use information from the course background readings as well as any good quality resource you can find. Please cite all sources and provide a reference list (use APA format) at the end of your paper.

Your answer to the following will be assessed:

What are the pros and cons of the current Alcan technology infrastructure?
What are the pros and cons of the new Alcan technology infrastructure proposed by Robert Ouelette?
Please suggest additional improvements of infrastructure for this case and justify your suggestions.
Assignment Expectations
Length: Minimum 35 pages excluding cover page and references (since a page is about 300 words, this is approximately 900 1,500 words).

Assignment-driven criteria (25 points): Demonstrates clear understanding of the subject and addresses all key elements of the assignment.

Critical thinking (10 points): Demonstrates mastery conceptualizing the problem. Shows analysis, synthesis, and evaluation of required material.

Scholarly writing (5 points): Demonstrates writing proficiency at the academic level of the course; addresses the Learning Outcomes of the assignment.

Quality of references (4 points) and assignment organization (3 points): Uses relevant and credible sources to support assertions. Assignment is well organized and follows the structure of a well-written paper.

Citing sources (3 points): Uses in-text citations and properly formats references in APA style.

DEBATE TOPIC: Class is a form of open stratification in which the position a person has by birth can be changed through his or her achievements or luck. Do you still agree with this statement given the current trends in terms of globalization and inequality?

I (the con team) will provide a different perspective and will criticize this statement => write the write-up base on this perspective

See instruction in the attachment

Pick at least three magazine, newspaper, TV and/or web advertisements.  Describe the ads and analyze each one using at least 30 different theories, concepts, and/or terminologies from the list below.  Type them in boldface.
You may answer the following questions:
What is the target market? (Discuss both physical and psychological characteristics.)
How does it try to position the brand?
What need does it try to satisfy?
What perceptions does it try to create?
What type of learning does it try to trigger (behavioral or cognitive)?
Is it trying to change consumer attitudes? How?
What type of message is used?
What is the purpose of the ad?
Does it use a celebrity, character, or model?  Is it appropriate?
How does it try to motivate consumers to buy?
Does it use any technique the textbook mentions?

Key concepts and terminologies

1. Segmentation (Geographic, Demographic, Psychographic, Behavior) and targeting
2. Positioning
3. Stakeholder concept
4. Hedonic value, utilitarian value
5. Relationship marketing
6. Touch points
7. Augmented product concept
8. Price elasticity of demand
9. Customer lifetime value
10. Personal values
11. Perception
12. Assimilation, accommodation, contrast
13. Selective perception
14. Absolute threshold
15. Adaptation
16. JND
17. Subliminal perception
18. Mere exposure effect
19. Classical conditioning theory
20. Instrumental conditioning
21. Message congruity
22. Figure/ground distinction
23. Framing
24. Sensory, short term, long term memory
25. Exemplar
26. Episodic memory
27. Cognitive schema
28. Priming
29. Motivation
30. Homeostasis and self improvement
31. Maslows hierarchy of needs
32. Motivational conflicts
33. Consumer involvement
34. Cognitive appraisal theory
35. Mood
36. Flow
37. EQ
38. Personality

You have a lot of flexibility in terms of exactly how you want to word your question. The most practical approach is to let the literature tell you how to address the topic.  If you would like to approach your question in such a way as to look for limitations in the existing literature, you may do so. This is the approach I took with my literature review, which is one of your readings.  However, unless you notice large gaps in the literature or methodological limitations, you do not need to address anything like that in your paper.

This document contains a brief overview of the format that I would like you to follow (loosely) for the Literature Review Project in PSYC-421. Unless otherwise specified, you should use formatting standards from the 7th ed. of the APA Manual (I have provided some information on this in Blackboard)
In addition to the body of your paper, you will need a title page, abstract, and references. These do not count toward your page minimum.
Introduction to your paper: In the first couple of paragraphs of your paper, say what your question is. Why is it important to ask this question? What are the ramifications to society of answering or not answering this question?
    This is where you would also give background information. For instance, if your topic were Autism, this is where you would say how its diagnosed. 
    Statistical information also goes here. For instance, how many people are diagnosed with autism.
    If your question were How does raising a child with a disability impact families? this is where you would talk about how many families are raising disabled children. You would talk about the various disabilities (stick with the most common ones in the literature). You might also say if you are talking about physical disabilities, intellectual disabilities, or both.
Once youve introduced your question and provided the background, you move to the body of your paper. This is where you present subtopics that are guided by the existing research. Each subtopic must relate to answering your question.
    You will need a minimum of 4 subtopics
    Introduce each subtopic with a level 2 heading
    You dont need to describe the studies the way you did in 311 (e.g., number of participants, materials used, etc.). You do need to present the findings that are relevant to your question and be clear about how these studies relate to one another and to your question
    At the end of each subtopic you pull together all of the studies youve cited in that subtopic to make a statement about your question.
o    For instance, if I were writing about the impacts of raising a disabled child, I would first talk about multiple studies. Then I would conclude that subtopic by saying something like, Based on the studies presented here, the impacts of having a brother or sister with a disability depend on the severity of the disability and the childs age.  Siblings are more impacted when their brother or sisters disability is more significant (cite).  As children get older they are less impacted by their siblings disability, except when the non-disabled sibling is girl (cite).  In this situation, older girls exhibit greater stress related to their siblings disability.
    You will do something like this for each subtopic
o    Make sure that you arrange your subtopics in a logical order (it thats relevant)
o    Make sure its clear how each subtopic relates to your question
o    You can have subtopics within subtopics (use Level 3 headings)
    If you have a subtopic on how raising a child with a disability affects families, in your subtopic on impacts to parents you might have sub-subtopics on (1) impacts on marital relationship (2) impacts on parents mental health (3) impacts on parents ability to deal with their other children
After you present all of your subtopics, youll begin your conclusion
    Conclusion is usually 2 or 3 paragraphs.
    You recap the findings from your subtopics and use the information to answer your questions
    For your conclusion, I would like you to use a level 2 heading that actually says conclusion This is not APA format, but it helps the TAs with grading.

Project 3: Job Application Documents
Read these instructions carefully.  A draft of Project 3 is due Wednesday for peer review.  Your final Project 3 is due at the end of this week.

Overview
Most of us obtain jobs through a multi-stage process. First you research the types of jobs you are qualified for and the types of employers you would like to work for. Then you try to convince specific employers to consider you for a job. Your first communication with your future employer is likely to be through a resume and application letter. These documents must persuade him or her to continue the conversation.

Details
Your resume and application letter must be adapted to reflect your specific skills for a specific position. Find a detailed job advertisement for which you are at least mostly qualified (or will be upon graduation). You will analyze the job ad and the organization that published it in order to emphasize your qualifications for the position.

Documents required:

An application letter addressed to the prospective employer. The letter should highlight the aspects of your experience that are relevant to the job.
A resume that emphasizes your qualifications for the job. This resume will differ, perhaps significantly, from your generic resume.
A cover memo written to your instructor. This memo will explain and/or list all the ways you adapted your resume and application letter to meet the needs of this job and employer. The cover memo can be short (a single page) and informal.
A copy of the job ad. Copy and paste the entire ad into a Word.doc.
A copy of your generic resume. This is the resume that you have used in the past, or the one on which you archive all new experiences. If you dont have a generic resume, create one.
Note: The cover memo, job ad and generic resume will not be graded; however, if they are missing, your grade may be reduced.

Resumes
The purpose of the resume is to describe your qualifications for a type of job.

Content. The goal is to argue that you are qualified for a particular type of job and that you would be a capable, responsible, and personable employee who communicates effectively.

Format. Your format may be traditional or innovative as long as it is appropriate and as long as the information is highly accessible and is organized in a way that highlights the most important items from the employers perspective. Important: Follow the formatting and content guidelines as mentioned in BCE Chapter 13.

Style. Your style should be fairly formal. You need not use complete sentences, but you should use a concise, active style and show consistency in expression from section to section.

Application Letters
The purpose of the application letter is to persuade that specific employer to grant you an interview. Just as you appreciate being treated as an individual rather than as a statistic, so does an employer.

Content and Organization. The goal is to show the reader both that you know what that specific company needs and that you have what it takes. You may organize this section in various ways: Most business cover letters use AIDA (See BCE Chapter 14). Most application letters in engineering and science fields follow the Introduction/Education/Experience/Conclusion format. The letter should close by inviting a response. Important: BCE Chapter 14 provides excellent examples.

Style. Application letters are difficult to write because they aim at somewhat conflicting goals. On the one hand, you want to make a good first impression. So you want to sound polite and fairly formal. On the other hand, you want to stand out from the crowd otherwise, why should the employer hire you rather than any of the other applicants? The best policy is probably to talk to your reader as directly and naturally as possible. Avoid hype.

Format. Use a conventional business letter format.  Be brief: if possible, stick to one page.

Evaluation Criteria
Adaptation and Organization. The application letters and resumes demonstrate proficient application of genre conventions in response to different rhetorical situations. Organizational strategies are clear, effective and appropriate. The writer understands organizational strategies and is able to adapt them to specific job application situations.

Content. The writer makes information choices dependent on resume and application letter conventions and audience needs. Content focuses on skills, results, and qualifications, quantified where appropriate.

Style, Tone and Design. The documents are correct and concise. Tone is appropriate to the rhetorical situation but is in all ways professional, conversational and tailored to the specific audience. Design works to make the documents attractive and accessible.

Correctness. Employers impose strict standards of correctness on application materials. Accordingly, I will mark this project on a somewhat stricter scale than usual.

Create an brief lesson plan and Annotated Bibliography on the topic : ” The First Crusade”

Your deliverable includes a brief lesson plan for your topic, an annotated bibliography of resources for your classmates

**You need ten recommended resources** (It is highly recommended that you have a mix of resources from a university library and the Internet)

Follow this format example:

Topic:  [a short title for this project].

Author(s):  [student or students who created this project].

Target audience:  [one paragraph that describes the demographics of your expected audience for this project].

Description:  [one paragraph that describes your topic and how it fits into our course].

Annotated bibliography:

Suzuki, M. (2007). Rewriting the odyssey in the twenty-first century: Mary zimmerman’s odyssey and margaret atwood’s penelopiad. College Literature, 34(2), 263-0_10.

This article can be found in Bellevue University’s online library in the Proquest database. The article discusses … [put your summary paragraph here].

The author helps high school students understand both the similarities and differences between … [put your analysis paragraph here].

Boilen, B. (2018, March 12).  John Prine: NPR Music Tiny Desk Concert [Video file].  Retrieved from https://www.youtube.com/watch?v=sOg7mAkrKJw

John Prine, a legendary song writer in the USA, performs three songs … [put your summary paragraph here].

High school students might not know John Prine, but National Public Radio chooses various artists … [put your analysis paragraph here].

[Have ten recommended resources, and remember to have a good mix of library, web, multimedia, and print resources which are appropriate for your target audience].

Part One: Draft Submission.
Post a link to complete drafts of at least two of your articles. (Three articles are required in the final Project 4).

Part Two: Peer Feedback. Provide peer feedback on drafts.
Your instructor will assign peer partners. The following prompts should guide your peer review, an important step in drafting.  You don’t necessarily have to respond to each and every prompt, but you should respond, in one way or another, to a majority of them. Don’t be limited by these prompts, though: Share any and all feedback you have for your peers.

If you’d like, you can also download the questions as a Word file that you can then fill out and return to your partner(s): Project 4 Peer Feedback Questions.docx attached below

Are the topics for the articles interesting, up-to-date and relevant?  Do they work to increase the professional authorship of the writer? Offer suggestions for improvement.

Are the articles written according to the writing for the web guidelines in our course, including front-loaded content, obvious signposts, links to outside sources, etc.?  Offer suggestions for improvement.

Comment on the design of the articles.  Are the articles attractively designed and eye-catching? Are visuals effective and appropriate?  Do they include captions and links where appropriate?  Offer suggestions for improvement.

Is the title informative and interesting?  Are there informative headings in addition to the title?

Is the writing conversational?  Is it also correct?  Make suggestions for improvement.

Most online article and blog writing utilizes even shorter paragraphs (usually around 25-35 words).  Articles should also be between 300-600 words.