The write-up provides brief on the case and the main problems faced or issues discussed. It shows high levels of comprehension of the main concepts and the details related to the case. There is also full or partial evidence of relevant concepts discussed from current/previous chapters or materials.
There is evidence of in- depth analysis and thinking-through the situation and the context of the case. All questions, whether external or posed by the case, are fully addressed.
The response shows use of external resources (Internet search, library materials, etc.) incorporated into the analysis and/or supporting evidence. Relevant cases, examples, anecdotes (from local or global organizations) are included.
The write-up is well organized and clearly written. The underlying logic is clearly articulated and easy to follow. Diagrams or analyses enhance and clarify presentation of ideas. Sentences are grammatical and free from errors. The report is within the limit.
Suggested case study questions (from within the case):
Some have argued that companies should spend less on IT and wait longer to invest in more matured technologies because IT is a commodity and brings little competitive advantage. If this is the case, how could these two banks justify their multi-billion-dollar annual investment in IT?
How would you assess IT investment strategies at HSBC and Citigroup? Do they invest in IT primarily as a way of cutting costs and improving their operational efficiencies, or do they invest strategically with a view to entrenching their competitive positions?
In general, how should companies go about assessing the value of their IT investments? In your assessment, which of the two banks is cleverer in its IT investments?
