Phase III: Service Overview, Competitive Analysis, Marketing Mix
I. Service Overview
This service describes the new service-the benefits and features that you are providing and to
whom.
It is important to recognize that the benefits may way from customer to customer. Patients may see
one value or benefit such as timely clinical intervention, whereas the referral sources may see a
different benefit, such as having the patient under supervised care within 3 hours of a call, or
medical group may see a different benefit having a competitive value with which to better negotiate
contracts.
What is the proposed new service/product unique features and benefits?
What values does it provide to the key target market?
What are the benefits of this new service/product?
How is this new service/product against existing services and products offered by others?
What are you doing differently?
I. Target Market
Understand your customers (be they patients, family members, judges, third-party
payers, employers, o the government)
How is the market segmented? Who in the group is involved in the buying decision?
II. Competitive Analysis
The competitive analysis is a thorough analysis of both direct and indirect competitors. It
identifies strengths and weaknesses of competitors. Indirect competitors may not provide the
same service, but they may be competing for the same dollars.
Describe your competitions service
What is/are their point(s) of differentiation?
What real value do they deliver to the customer that others do not?
What is their marketing/advertising approach?
What are the opportunities or threats to your organization?
III. Marketing Mix-Promotional Strategy
What are the key messages you want to convey in your marketing materials about your
organization?
How are you positioning your service/organization?
What mix of vehicles will you use?
What are the objectives?
IV. Marketing Mix-Place
Where will the service/product be delivered (location, hours, technology utilized)?
What are the costs associated with this manner of distribution?
What is the marketing importance/advantage of the location?
Does the location/distribution approach provide any competitive advantages?
V. Marketing Mix-Pricing
Labor costs of FTEs (full time employees)
Overhead costs?
Margin costs?
Other Pricing considerations:
Customer perception of value
Will there be discounting?
What type of pricing strategies will you use?
Day: October 1, 2020
This is a discussion for ISM
Chapter 4)
An Internet company in South Florida is receiving frequent requests from employees who want to telecommute. The company’s CTO wants to be flexible and accommodate as many employees as possible. At the same time, the CTO wants to achieve productivity goals and keep to a minimum any legal issues that may arise from this new work alternative. After reading the information presented in this chapter and other sources, answer the following questions and support your answers with references:
Provide three guidelines that telecommuters need to follow and why?
Provide three guidelines that the company needs to follow to achieve both personal and organizational objectives and why?
What are three examples of information technologies that could help this company monitor these telecommuters?
APA style format, in-text citation.
Examine the EEOC website: https://www.eeoc.gov/laws/practices/ (Links to an external site.).
After examining the EEOC website mention above, do the following:
Provide three to four examples of where following these laws can affect a recruitment process.
Provide three to four strategies on how organizations should modify their recruitment processes to ensure that they still hire the best and brightest employees in the marketplace.
Submission Requirements:
Write a three- to five-page paper, (900-1200 words), not including the title and reference pages, which are required.
Your paper must be properly cited and formatted according to APA7 standards
Include a formal references page. This is an individual paper; however, you should reflect on our discussion forums and incorporate ideas from there, as appropriate.
You must support your analysis with at least four references (at least two scholarly/peer reviewed), and can include resources from this course.
This modules discussion board has one thread with several tasks/questions. To complete this weeks discussion board assignment, do the following:
Take the Leadership Style Survey which is Exhibit 10-2 in Chapter 10 of the Borkowski textbook.
Present your scores for Authoritarian Style, Participative Style, and Delegative Style
Present your self-assessment/ reflection regarding your scores.
Were you surprised at your scores?
Do you think your score is a valid representation of your true style?
Would you, or would you not like to change your style (score); why or why not?
Textbook: Chapter 14, 15
Minimum of 1 scholarly source (in addition to the textbook) I have uploaded the book
Instructions
Option 1: Middle East
Examine the origins of the Arab-Israeli conflict from its beginnings some 4000 years ago and how it has evolved/devolved over the centuries to the current time? Analyze the role of the Balfour Declaration on Israel’s rebirth in 1948 and its effectiveness in helping Jewish people in their quest to reclaim their ancient homeland.
Phase II: Company Profile and Industry Overview
I. Company Profile
This is an overview of your organization including who is involved and the scope of what the company
does.
Type of Organization
Name of Organization
Hours of Operation
Scope of Service Line
Clients Served
Location of clinics/services
Description of Business
II. Industry Overview
this is an analysis of the industry and economy in which the organization operates
it demonstrated a current understanding of industry characteristics and trends
a trend is a definite, predictable direction of events
Conduct this type of research using secondary data sources
See the below areas that should be covered in the industry overview and the chapters where you can
review the subjects:
Overall Business or Client Trends and Opportunities
1. Social changes
2. Economic reimbursement changes
3. Demographic changes
4. Health care delivery changes
5. Regulatory/political changes
6. Key success factors in your segment of the industry
7. Barriers to entry in your segment of the industry
8. Barriers to exist in your segment of the industry
Description
I attached phase 1 so you can have an idea
and the organization I picked for this research is American heart association
In this project, students will write an essay that discusses some cultural, political, and identity (mainly issues) in relation to South Asian Cultures. The topic areas are not limited to within any specific subjects; meaning, students can choose any topic/s and their essay/s can address any topic area that is related to South Asian culture. For instance, South Asian culture, identity (gender, ethnic, and Indigenous identities, etc.), visual art, and popular music, etc. In this project, students are required to use some reading materials from this course as sources to draw some theories, philosophies, practices, and cultural issues as evidence.
When students write this paper, they will focus on the following elements:
1. What is the purpose of the essay?
2. Who are the targeted audience/readers? To be more specific, students writing style depends upon their audience.
3. Who is the writer? Meaning, the writers situated (cultural or geo-political) identity–say where you (students) are from and what you know about the subject/topic)
4. What is the subject or issue? How do you (student/s) want to address it?
5. What is the context?
6. What is the situation?
1. Identify an existing policy from your Policy and Procedure manual in your workplace then search the literature for credible and reliable (Cochrane, AHQA, CINAHL or PubMed) information to support and/or refute the policy.
– Give an introduction indicating the policy and procedure that you will be writing about and why you chose that particular one (information on how it is executed in the workplace) 2-3 paragraphs.
– Discuss the information that you have gathered from the literature to support and/or refute this policy and procedure (while we expect information from the literature, we want to hear your voice echoing in this paper). Please use first or third person to write this paper). Please also use examples to support your claims. 4-6 paragraphs.
– Discuss revisions that you, as the nurse, would suggest should be made to this policy and procedure and include why you think these revisions should be made or why you think that no revisions need to be made, based on the evidence in the literature. 2-3 paragraphs.
2. Please adhere to the APA guidelines:
– Please have at least seven (7) citations/references. Further, at least five (5) of the citations/ references must be research based. Please note that any online articles used must be from .gov, .edu or .org only (no Wikipedia). Please include the relevant chapter(s) of your textbook. You should also have a reference page and your references should be listed in the hanger indent format. Please be reminded that you cannot have references that are not matching with citations in your paper.
– You should have a Title page with running head that starts as page 1, this page must also have the title of the paper, your name and Florida Gateway College (nothing elsesee page 51 in your APA manual 7th edition for an example)
– Your paper should be clearly written with subheading (based on APAplease refer to your APA manual for levels of heading).
– You should have an introduction, body (several paragraphs), and a conclusion.
– Your paper should be 12 font, double spaced and no less than eight (8) and more than twelve (12) paragraphs. Has the title page and the reference page.
After completing Differentiated Instruction: Maximizing the Learning of All Students
https://iris.peabody.vanderbilt.edu/module/di/#content
and RTI (PART 1) https://iris.peabody.vanderbilt.edu/module/rti01/ describe how a multi-tiered system of support and response to intervention can support the learning of all students in a classroom.
List at least four benefits of using MTSS/RTI with struggling students. Defend your reasons with citations and references. In replies to peers, discuss additional benefits that have not already been mentioned.
Provide one Reference
Select a sector of higher education that interests you. The chapter by Philip Altbach (2001) on the “American Academic Model” and the “Overview of U.S. Higher Education” presentation introduced the basic organization of higher education in the U.S. and the various sectors that have developed over time. Examples include:
For-profit colleges and universities
Next, search the Web for journals on this topic. For example, if your focus was community colleges, one journal you would probably find in your search is Community College Review. There are multiple journals focusing on each of the higher education sectors listed above, as well as many others.
Now, for each journal you find, determine if it is a “scholarly” journal by looking for the following characteristics:
Is it peer-reviewed? That is, does it only publish articles that have been reviewed favorably by one or more individuals with expertise in the field?
Does it have an editorial board? Almost all scholarly journals have an editorial board, composed of individuals with good scholarly records in the field, who oversee the journal’s content and publication process.
Who publishes it? If the journal is published by, or in cooperation with, a university, a professional association, or some other academic organization, it is more likely to be a scholarly, high-quality publication.
You can find this information on the journal’s Web site, usually under ” About the Journal,” “Aims and Objectives,” “Editorial Process,” or similar headings. For example, the home page for Community College Review has an “About This Journal” section that states that it is peer-reviewed, it does have an editorial board (and provides a list of members in another section), and is published jointly by Sage Publications and the Department of Adult and Higher Education at North Carolina State University. This meets the criteria for a scholarly journal. If in doubt about any of the information you find on a particular journal, be sure to ask your Instructor.
Keep searching for scholarly journals until you find one that is available in full-text format in the library. For help finding journals available in the Walden Library, use the Assignment Guide for the Week 2 Application located on the Course Readings page. The example journal, the Community College Review, is available in several research databases, with the most recent issues being available in ProQuest.
The assignment:
Now that you know you have access to all of the journal’s issues and articles, compile the following information:
Title of the journal
Publisher
A brief summary of the journal’s purpose, its status as a peer-reviewed journal with an editorial board, and the kinds of information it appears to provide
A listing of six recent (within the last three years) article titles that interest you, including their authors
How the journal might be useful to higher education professionals
I need strong reference and strong body paragraph
