Halligan & Shaw have this theory of Inbound Marketing. Describe inbound & outbound marketing and create a 2 x 2 matrix describing the pros and cons of inbound and outbound marketing. (You should be able to answer in less than about 250 words. You can create a spreadsheet in the tool to create a 2 x 2 matrix.)
Why does HubSpot need to decide between the two customer segments? Why cant they just serve any of the customers they attract?
On what segment should they focus: Owner Ollies or Marketing Marys? Your analysis should calculating their customer lifetime values (CLVs).
Assess the HubSpot sales process, including the conversion rates in the sales funnel. Where are they succeeding and where are they struggling? What suggestions would you make to help them improve in these weak areas?
OK, lets finally address the central dilemma of this case how they should mix outbound and inbound marketing. What would you recommend?
Day: October 28, 2020
Review the following article located in the Waldorf Online Library by clicking on the link below.
Kurtz, R. S. (2013). Oil spill causation and the Deepwater Horizon spill. Reviewof Policy Research, 30(4), 366-380.
Retrieved from https://libraryresources.waldorf.edu/login?
auth=CAS&url=http://search.ebscohost.com.libraryresources.waldorf.edu/login.aspx?
direct=true&db=a9h&AN=88939672&site=ehost-live&scope=site
Conduct a thorough, critical analysis of the article and its points. Support your analysis with critical thinking that clearly
demonstrates an informed and substantiated opinion. Your critique should address, at a minimum, the following points.
Briefly summarize the articles position on the causation of the spill. What role did policy and legalities play in the disaster?
Does OPA 90 effectively ensure the industrys adherence to best safety practices?
How can the human factor be mitigated in disasters such as the Deepwater Horizon spill?
Your article critique must be a minimum of three pages, not including the title or reference pages. In addition to the article
above, you must use a minimum of two additional sources as evidence to support your analysis. All sources used should be
cited; your article critique and all references should be formatted in APA style.
Information about accessing the grading rubric for this assignment is provided below.
Identify elements of computer security and controls. (CO 1, 2)
Examine encryption concepts and their application. (CO 1, 2)
Recognize the process and importance of authenticating user identity. (CO 1)
Analyze the importance of information security and the potential consequences following a breach. (CO 1, 2, 5)
On June 4, 2015, the United States Office of Personnel Management (OPM) revealed that the personal information of approximately 4.2 million federal employees was compromised as a result of a cyber intrusion. Later, in what is considered one of the largest breaches to date, the OPM reported that the security information of 21.5 million individuals was further compromised in a separate cyber attack.
As a result of the breach, national security was affected, the director of the OPM was asked to step down. Many wonder how the attack happened and what could be done to protect U.S. citizens in the future. Understanding the attack and how to minimize these types of breaches is essential.
For this assignment, you will be asked to examine reports regarding the OPM breach and write a short analysis about the source of the attack, the methodology, the consequences, and the response.
Read the articles related to the OPM Breach:
Oversight & Government Reform. (2016, September 7). The OPM data breach: How the government jeopardized our national security for more than a generation (Links to an external site.) [PDF file size 42 MB]. Retrieved from https://oversight.house.gov/wp-content/uploads/2016/09/The-OPM-Data-Breach-How-the-Government-Jeopardized-Our-National-Security-for-More-than-a-Generation.pdf
Congressional Research Service. (2015, July 17). Cyber intrusion into U.S. office of personnel management: In brief (Links to an external site.) [PDF file size 239 KB]. Retrieved from https://www.fas.org/sgp/crs/natsec/R44111.pdf
Krebs on Security. (2016, September). Congressional report slams OPM on data breach (Links to an external site.). Retrieved from https://krebsonsecurity.com/2016/09/congressional-report-slams-opm-on-data-breach/
Naylor, B. (2016, June). One year after OPM data breach, what has the government learned (Links to an external site.)? Retrieved from http://www.npr.org/sections/alltechconsidered/2016/06/06/480968999/one-year-after-opm-data-breach-what-has-the-government-learned
U.S. Office of Personnel Management. (2015, June). Actions to strengthen cybersecurity and protect critical IT systems (Links to an external site.) [PDF file size 440 KB]. Retrieved from https://www.opm.gov/cybersecurity/cybersecurity-incidents/opm-cybersecurity-action-report.pdf
https://www.federaltimes.com/smr/opm-data-breach/2015/06/19/opm-breach-a-failure-on-encryption-detection/
https://krebsonsecurity.com/2016/09/congressional-report-slams-opm-on-data-breach/
Write a short, 1-3 page paper and respond to the following questions:1
Describe the attack. Based on the readings:
Who were the attackers (threat agents)?
What was their motivation?
What data did they access?
What assets and systems were attacked?
How did they carry out the attack?
How did they attempt to avoid detection?
What were the obvious (and not so obvious) consequences of the attack?
What gaps were there in OPM defenses?
According to the report from Congress, what could have been done to prevent or minimize the impact of such an attack (manage risk and reduce impact)?
What has been done to improve security at the OPM?
For this assignment, submit a two-paragraph summary of one article.
*An APA citation of the article
*A short summary of the main points of the article
*The findings of the research
*A statement of how the article is related to the business question.
Write an essay about one painting that you personally identify with from the exhibition. You will be graded on the quality of your close looking, what you can see, and how you contextualize the painting though your own observations. THIS IS NOT A RESEARCH PAPER, but you may want to use some of the information and resources provided by the museum.
FORMAT:
Your paper will be submitted through Canvas.
1000 – 1200 words
If you plagiarize you will fail.
An image of the work must be embedded at the top of the entry, followed by:
The Artists Name
Title of work
Date of the Work
Medium
Location of the work (museum)
– space –
Title of Your Paper
– space – Paper:
Your paper must be organized with an introduction, body, and conclusion.
Your thesis should be clearly state in the introduction.
Use the standard size and font in the text submission box on Canvas.
If your formatting does not translate when you cut and paste your paper into Canvas,
you must go back in and reformat it.
You must proofread your paper and make spelling/grammatical errors prior to
submitting.
Why does a hospital need both a group purchasing organization and a purchasing department?
1.Your initial post should be at least 200 words.
2.Correct grammar, spelling, and punctuation are expected.
3.APA format with at least one cited reference (APA format).
4. you must have 2 references and I will post the chapter of the textbook so that the writer can find the specific answers
Write one page (12 point times new roman, double spaced, one inch margins, citing sources within the text) on what the trends in the balance of payments are and how they have changed in your country over the last 30 years.
My assigned country is Guinea.
Explain the vertical integration options and directions for the following providers: (a) a major academic medical center such as the University of Iowa, (b) a five-person general surgery group, and (c) a manufacturer of durable medical equipment.
1.Your initial post should be at least 200 words.
2.Correct grammar, spelling, and punctuation are expected.
3.APA format with at least one cited reference (APA format).
4. you must use the textbook as a reference I will post the chapter so the writer can find the specific answers: Berkowitz, E. N. (2016). Essentials of health care marketing. Jones & Bartlett Learning.
Instructions
Select one of the papers/articles provided in this section. Based on the argument of the author, take a position and write persuasive essay (1000 +/- 10% words).
there are two links to Web Sites where you can find steps and guidelines for writing a persuasive essay.
https://www.hamilton.edu/academics/centers/writing/writing-resources/persuasive-essayshttps://learning.hccs.edu/faculty/jason.laviolette/persuasive-essay-outline
http://www.studygs.net/wrtstr4.htm
The essay would be graded 0 to 10 points. If you submit late your highest grade would be six out of ten points.
While writing your essay, please do not read/use other references. This is not an English writing or a research assignment. This is a business writing assignment. Review the PowerPoint presentation (Persuasive essay structure) on how to write a persuasive essay.
Steps
1. Visit the web sites to find out how to write a persuasive essay.
2. Review the PowerPoint presentation on a persuasive essay structure. This is not an English writing assignment. It is Business Writing assignment, and your essay should have the proposed structure.
3. Please read the rubric before start working on your essay.
4. Select an article that compels you to write an essay with your opinion.
5. Write your persuasive essay (1000 +/- 100 words).
6. Submit your essay to the Writing Center (see how on BB) request a grammar and mechanics review. Reviews from the LRC are not accepted. We need the grammar and mechanics feedback
7. Use Project 4 link to submit your two files: 1) File with the grammar and mechanics feedback from the Writing Center and 1) Your updated (if needed) essay on a Word document (no PDFs) file.
Please e-mail your instructor if you have questions.
Please respond to a classmate forum research assignment and properly researched using peer-review journal articles and the textbook America Anonymous by Denizet-Lewis ( Chp 17 to the conclusion) that related to the specific issue in the forum.
Thank you!
APA style, 2 pages, times new roman, I will post student paper soon
