Day: January 3, 2021

Marketing research and planning

January 3, 2021 Leave a comment APA (edition "APA 6"), Business and Management

Ive already completed the marketing plan objectives as well as the SWOT analysis, it is attached below

Ive also attached the questionnaire Ive done including the answers below

This is the assignment brief….
  Developing an individual written Marketing Plan and Research Report for the students respective food company/brand/product (GREGGS UK)  based on the secondary and primary data collection. The development of the plan should use marketing tools and techniques, which were introduced during lectures, seminars and laboratory exercises. The report will also draw heavily upon primary data collected as part of the summative assessment (as outlined above). Each student will develop a general marketing plan and research report, but pay particular attention to one element of the marketing mix.

Marketing Plan and Research Report (Word length: 2000 words.

Individual students are required to develop a one-year Marketing Plan and Research Report for a food company/brand/product in the North East of England. (GREGGS uk) It is important to note that rather than providing a description of the food company/brands current marketing strategy, the plan should outline the students suggested strategy for the company/brand over the next year. This part will count for 90% of the total module mark. The submission time for this report will be confirmed when this information becomes available.

The two parts of the assignment will be marked together and will constitute 100% of the total module mark.
Marking Scheme for the Individual Assignment-

Marks:    Parts:
5    1.    Executive summary (summarise the market situation as well as the plan’s objectives and highlights from the report).

15    2.    Environmental analysis (examines environmental factors affecting the company/brand/product, and its marketing, using the appropriate analytical tools).
A.    Macro-environmental factors (how demographics, economic climate, technology, legal and regulatory issues may affect the marketing plan and research report).
B.    Micro-environmental factors (how suppliers, channel members, competitors, and customers may affect the marketing plan and research report).
C.    Competitive strategy (how the company/brand/product will compete in the market(s)).
3.    Marketing Strategy (discusses overall strategy and objectives).
A.    Marketing objectives.
B.    Financial and societal objectives (if applicable).
C.    Segmentation, positioning, and target market(s)
25    4.    Marketing research (research conducted and needed to support the marketing plan).
A.    Present the results of the primary and secondary marketing research you have conducted and describe their implications for your company/brand/product.
B.    State the major discovery and see whether your findings can help you to determine the product, pricing, distribution channel and promotion strategy.
C.    Illustrate clearly how you have used the primary data you collected to help inform the development of this report.

10
    5.    Marketing mix summary (a one page table summarising major elements of the marketing mix). This should be adapted to fit with the strategy implementation.
A.    Product.
B.    Pricing.
C.    Place.
D.    Promotion.
E.    Service marketing components (if applicable).
20    6.    Detailed strategy for one element of the marketing mix.
A.    For one element of the marketing mix (from part 5 above), develop a more detailed description of planned marketing activities and expected outcomes.
B.    You will also be expected to draw upon the primary and secondary data collected within the module to support your ideas. More details will be provided in class.
C.    The detailed strategy needs to be designed to accomplish previously specified plan objectives.

Cases Study

January 3, 2021 Leave a comment APA (edition "APA 6"), Business and Management

Summary:
Structure of Work

        Clear essay structure where the body of analysis addresses all topics listed below in the

question.

        Use the appropriate concepts, theories, and models to support your statements. Use also

facts and figures when necessary.

        All answers must be supported with relevant academic underpinning.

Grading

        Your knowledge and understanding should provide a basis for originality in developing ideas.

        The application of knowledge and understanding should be directed to problem solving.

        The ability to make judgments to integrate knowledge and handle a complex case with incomplete data.

        The ability to communicate your conclusions and the underpinning knowledge of the case.

Assignment Purpose

        To learn how to distinguish and articulate a critical issue(s) in an organization. Each case study will concentrate on a specific issue critical to the organization you will be working with.

        To learn how to research this issue, including questioning of participating parties and developing conflicting analytical positions and alternatives. Case studies are meant to be mimetic of real situations.

        To deepen your knowledge and understanding of course concepts by applying principles you have learned while dealing with issues of newly emerging data.

        To develop the ability to exercise judgment and discretion as you manipulate the flow of information necessary to producing the best teaching product for potential future readers and users of your case study.

Instructions and Grading Criteria
The document should be 2,000 words maximum and address the following points listed below.

Student must develop a case study analysing a real business problem situation where existing problem need to be solved. It should relate the theory to a practical situation;

Synopsis/Executive Summary
Outline the purpose of the case study.

Describe the field of research.

Outline the issues and findings of the case study without the specific details.

Identify the theory that will be used

Findings
Identify the problems found in the case by: analysing the problem, supporting your findings with facts given in the case, the relevant theory and course concepts.

searching for the underlying problems

Discussion
Summarise the major problem/s.

Identify alternative solutions to this/these major problem/s.

Briefly outline each alternative solution and evaluate its advantages and disadvantages

Recommendations
Choose which of the alternative solutions should be adopted.

Briefly justify your choice explaining how it will solve the major problem/s.

This should be written in a forceful style as this section is intended to be persuasive.

Here integration of theory and coursework is appropriate.

References
Make sure all references are cited correctly.

Basic Economic Principles

January 3, 2021 Leave a comment APA (edition "APA 6"), Economics

Unit 1 Assignment: Basic Economic Principles

Student Name:

In this Assignment, you will evaluate economic problems and opportunity costs to make informed economic decisions to effectively use scarce resources. You will also examine factors that affect production possibilities to determine the maximum possible output, given the resources and the current technology.
Instructions: This Assignment presents scenarios in which you will analyze macroeconomic and microeconomic issues, positive and normative economics, shifts in production possibility frontiers, and evaluate the role of opportunity costs in the business decision-making process. It requires a combination of short paragraph answers and completion of a 450500 word essay. Answer all of the following questions in this document. You are required to follow proper APA format. Read the Criteria section below for more information before you begin this Assignment.
In this Assignment, you will be assessed on the following outcome:
MT445-1: Evaluate opportunity costs in the business decision-making process.

1. Analyze whether each of the following is primarily a microeconomic or macroeconomic issue.  Briefly explain your answers.
i.    Setting the price for a cup of coffee.

ii.    Measuring the impact of tax policies on total household spending in the economy.

iii.    A households decision regarding whether or not to go on vacation.

iv.    A workers decision regarding which job to accept.

v.    Designing government policies to address issues with the social security program.

2. Explain why each of the following is either a positive or normative economic statement.
i.    A 40-cent-per-pack tax on cigarettes will reduce teenage smoking by 10%.

ii.    The federal government should spend more on diabetes research.

iii.    Rising paper prices will increase book prices.

iv.    The price of bagels at Brueggers is too high.

3.  Explain the effect of each of the following on the United States production possibilities frontier (PPF).  Does it shift inward, outward, or not at all? Briefly explain your answers.

i.    A decrease in the average length of annual vacations.

ii.    An increase in immigration of foreign workers to the U.S.

iii.    An increase in the average retirement age.

iv.    The migration of skilled U.S. workers to Europe.

4.  Answer the following in a 450500 word essay.
An opportunity cost is the value of the best alternative we forgo to make a decision. The decisions we make typically involve constraints such as time, money, and other resources. There is no free lunch in our decision-making; we always encounter opportunity costs. If we decide to do something, it often means that we lose the chance to do something else. Therefore, we need to critically evaluate our decision-making to minimize our opportunity costs based on the viable alternative choices available to us at a given period.

Given the above information as the background, assume parents are evaluating the opportunity costs of stay-at-home moms or dads under different scenarios. You should thoroughly explain whether parents decision under each of the following scenarios would increase or decrease the opportunity costs for stay-at-home moms or dads (those who choose not to accept work outside the home).

a.    There is high unemployment rate in the economy. What is its impact on the opportunity cost of stay-at-home mom or dad? Does it increase or decrease the opportunity costs?
b.    There is low average wage rate in the economy. What is its impact on the opportunity cost of stay-at-home mom or dad? Does it increase or decrease the opportunity costs?
c.    There is improvement in the economic conditions that led to high demand for labor. What is its impact on the opportunity cost of stay-at-home mom or dad? Does it increase or decrease the opportunity costs?
d.  Suppose the government lowered income tax rates on wages earned. What is its impact on the opportunity cost of stay-at-home mom or dad? Does it increase or decrease the opportunity costs?

References (add references in APA format in the following space below)

Criteria
    This Assignment should be completed in this Word document.
    It should be written in Standard English and demonstrate exceptional content, organization, style, and grammar and mechanics.
    Respond to the questions in a thorough manner, providing specific examples where asked.
    Your sources and content should follow proper APA format (A title page is not required). Review the APA formats found in the Writing Resources accessed through the Academic Success Center within the Academic Tools area of the course.
    Review the grading rubric to ensure all points have been captured in the paper.

Click the links to open the resources below. These resources will help you complete the assignment. Once you have created your file(s) and are ready to upload your assignment, click the Add Files button below and select each file from your desktop or netw

January 3, 2021 Leave a comment APA (edition "APA 6"), Business and Management

Click the links to open the resources below. These resources will help you complete the assignment. Once you have created your file(s) and are ready to upload your assignment, click the Add Files button below and select each file from your desktop or network folder. Upload each file separately.

Your work will not be submitted to your teacher until you click Submit.

Kalidasa-The Recognition

January 3, 2021 Leave a comment MLA, Other

The first reading is an Indian drama by Kalidasa.  The drama is known as “The Recognition…” and the main character’s name, Shakuntala, often appears in various spellings.  For this assignment, read the introductory material…then scroll down to where the actual play begins.  Read the play in its entirety.
For now, here is the link to the reading:
http://www.gutenberg.org/files/16659/16659-h/16659-h.htm
The topic of your essay should focus on THEME>..WHAT THEME OR THEMES DO YOU FEEL ARE MOST SIGNIFICANT IN THE PLAY?  Why?  Be sure to cite examples from the play attesting to the importance of the theme you have chosen.
An essay should have an introduction, a few supporting paragraphs and a conclusion.

Marketing plan

January 3, 2021 Leave a comment Marketing, Not applicable

Come with a detailed marketing plan for our unique “Smart Smoke Detector”

Product : A smoke detector that can be turned off using voice recognition. Most smoke detectors go on when it detects the slightest abnormal sign of smoke in its vicinity. This problematic behavior is always unpleasant when the smoke is not an emergency. To manage this and stop the alarm, especially when cooking, we would develop a voice recognition system that controls the alarm when you shout, “Stop, I am Cooking.” But in the problem description it would need to be more specific with unique features and the problem description as well

Final Project

January 3, 2021 Leave a comment APA (edition "APA 6"), Social Sciences

Once you graduate and obtain your first job out of your Master of Social Work program, you may be asked to identify the gaps in services at your new agency. You may be asked to create a new group or help to identify a new evidence-based intervention that can be introduced to the clients. Understanding how to research the current literature, and then choose and evaluate an intervention, is an important component of being a successful social worker. For this course, you have researched new and interesting interventions that are currently being used with children, adolescents, adults, and the elderly. Further, you have explored the importance of connecting theory to practice.

For this Assignment, use will practice steps in Evidence-Based Practice. 1) You will think of a practice problem. 2) You then conduct a literature review on available research. 3) You will evaluate the evidence to determine which intervention to use. 4) You will consider client values and your clinical expertise. 5) You will think about what you hope the client gains from this intervention (i.e., decreased depression, increased quality of life, decreased PTSD symptoms) and consider how you might measure this change.

To prepare:

Choose a population of interest to you. (elderly/ aging with mental illness)
Children
Adolescents
Adults
Elderly/Aging

Choose a presenting problem (depression**, family conflict, homelessness, etc.) related to the population of interest.
Conduct a literature review focused on the presenting problem within the population of interest

Submit an 8 scholarly paper supported with a minimum of six peer-reviewed articles as references. In the paper, you should:

Briefly describe the population and presenting problem you are focusing on for this assignment.

Provide a review of the articles you reviewed from this project and explain what you learned from conducting this research.

Briefly describe at least 2 evidence-based interventions currently used for your chosen population when addressing this particular problem. Provide supporting references when explaining the evidence behind the interventions.

Explain which of these interventions you might choose to use and why.
Consider client values and your clinical expertise and how those might affect your decision of which intervention to use.

Describe how you might apply the specific skills and techniques of the chosen intervention.

Briefly explain how you could measure the outcomes of this intervention.

Explain any cultural considerations that you need to take into account when working with this population or the particular presenting problem.

Discuss how the Code of Ethics applies when working with this particular presenting problem and population.

Explain how you would apply a trauma-informed lens when working with this population.

WK5413

January 3, 2021 Leave a comment APA (edition "APA 6"), Business and Management

1. What are the advantages and disadvantages of an employer conceding to union demands concerning wages and benefits in terms of productivity, retention, satisfaction, etc.? Is this trade-off worth it in your opinion? Why or why not?

2. How do you think new and innovative workplace initiatives such as flex-time scheduling, telecommuting, and the ‘Results Only Work Environment (ROWE)’ model are affecting the nature of union-employer bargaining over things like schedules, compensation, and benefits?
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