Please Complete the Written Assignment for (Part A) AND show the work utilizing an Microsoft excel sheet for (Part B). The written assignment and the Excel sheets information should MATCH. Also have an Intro, Conclusion, in-text citations and References. Please show clearly in the written report the questions from the Case Assignment being answered, answer each question directly & entirely. Page minimum is 4.
Day: September 5, 2020
Read the Marbury v. Madison pdf attached and answer the 7 questions in essay form.
1. What was the historical/ political background that led to the Marbury vs. Madison case? (Hint: Review the election of 1800 and the appointment of the Midnight Judges).
2. What were the main events and the main figures involved in the landmark Supreme Court case, Marbury v. Madison?
3. What was the holding in the case?
4. What was the significance of Marbury v. Madison?
5. Explain the concept of judicial review and its importance to the power of the judicial branch of the U.S. government.
6. What was the impact of the Marshall Court on the United States government?
7. In what ways did John Marshalls nationalistic vision contribute to growth and development of the Supreme Court but also to the economic and political growth and expansion of the new nation?
Use APA 6th Edition Format and support your work with at least 3 peer-reviewed references within 5 years of publication. Remember that you need a cover page and a reference page. All paragraphs need to be cited properly. Please use headers. All responses must be in a narrative format and each paragraph must have at least 4 sentences. Lastly, you must have at least 2 pages of content, no greater than 4 pages, excluding cover page and reference page.
Chronic Stable Angina
E.H. is a 45-year-old African American man who recently moved to the community from another state. He requests renewal of a prescription for a calcium channel blocker, prescribed by a physician in the former state. He is unemployed and lives with a woman, their son, and the womans 2 children. His past medical history is remarkable for asthma and six heart attacks that he claims occurred because of a 25-year history of drug use (primarily cocaine). He states that he used drugs as recently as 2 weeks ago. He does not have any prior medical records with him. He claims that he has been having occasional periods of chest pain. He is unable to report the duration or pattern of the pain. Before proceeding, explore the following questions: What further information would you need to diagnose angina (substantiate your answer)? What is the connection between cocaine use and angina? Identify at least three tests that you would order to diagnose angina.
Diagnosis: Angina
1. List specific goals of treatment for E.H.
2. What dietary and lifestyle changes should be recommended for this patient?
3. What drug therapy would you prescribe for E.H. and why?
4. How would you monitor for success in E.H.?
5. Describe one or two drugdrug or drugfood interactions for the selected agent.
6. List one or two adverse reactions for the selected agent that would cause you to change therapy.
7. What would be the choice for the second-line therapy?
8. Discuss specific patient education based on the prescribed first-line therapy.
9. What over-the-counter and/or alternative medications would be appropriate for E.H.?
Over the last couple of weeks, we have read about accounting and decision making. We are going to apply these concepts to your idea from week 2. Provide a cost/benefit analysis for your idea. Make sure to mention any sunk or opportunity costs involved in the implementation of this program as well as the long-term increase in projected profitability. You are permitted to use fictional numbers as far as costs go, but you should provide research to support any opportunity costs or projected profitability. You can find industry averages for various program costs and projected benefits.
This does not need to be written as a formal research paper, but all research provided does need to be cited in APA format. You may write in the first person because you are presenting your own ideas. You do not need to provide an abstract, but you do need an APA formatted title page and reference page.
1700-1799
The American Revolution (sometimes referred to as the American War of Independence or the Revolutionary War) was a conflict that lasted from 1775-1783 and allowed the original 13 colonies to remain independent from Great Britain.
American politician and soldier George Washington became the first president of the United States in 1789, serving two terms.
Beginning in Great Britain in the late 1790s, the Industrial Revolution eventually made its way to the United States and changed the focus of the U.S. economy and the way it manufactured products.
For this assessment, submit your second team exercise plan and post-session summary based on your completed team session.
Preparation
If you have not already done so, contact your team members to schedule your second team development session. Remind your team members of your task and how you will use the information from the session. You should also remind them that you will protect their personal information and their identities.
Plan your team exercise and write a team development plan for your second session. Your exercise for this session should be based on one of the following two disciplines identified by Senge:
Team learning.
Systems thinking.
Facilitate the second team development session, addressing the following:
Define the remaining two disciplines: team learning and systems thinking.
Explain the learning discipline you have chosen and why it is important.
Explain how you will use the organizational team development material (the exercise) during the session.
Briefly introduce the problem or issue the team will work through, using the exercise.
While conducting the exercise, take copious notes. Record the session, if possible.
***Directions***
Write a post-session summary based on the completed experience. Include the following:
Explain the two learning disciplines that you examined for this assessment: team learning and systems thinking.
Team exercise plan:
Outline the schedule for your second team development session. Include the job titles or roles of the team members participating in the session. List the scheduled meeting date and time.
Describe the problem or issue you chose as the intended purpose for your team development session.
Identify the learning discipline that you chose to focus on for your team exercise. Explain the process used to select that learning discipline, the rationale for its selection, and the team development exercise that you used with your team.
Post-session summary:
Describe your team development experience in a narrative format.
Explain the successful and unsuccessful aspects of the team development exercise.
Explain the lessons learned for team facilitation, including both planned and unplanned journeys that resulted.
Explain the lessons learned for your chosen discipline, and its potential for helping a group examine itself, choose new direction, and commit to that direction.
PLEASE SKIP THE OUTLINE PART
The annotated bibliography (AB, which contains the citations) can be as long as you like, but it should includeat least 15 peer reviewed articles supporting your points in the outline and the paper. The aim of the ABis to help you understand your citations (in APA style). The AB will include the full reference, aim of the study, hypothesis(es), summary of participants (age, gender, status, N), method of data collection (studydesign (X-sect, retro, prospective, or RCT), data reduction, data analyses, results, your conclusions, the authors conclusions, and the studies major strengths and weaknesses. The AB will support your writing.If the outline and AB are done well, then your paper will be simple to write.
Choose a media corporation that 1) has a global audience, and 2) is NOT a module topic in our class, and write an analysis of the media corporation. You can use the Sony article (by Gershon & Kanayama) in our course readings as a sample for the analysis. Your analysis should cover the following components: History: the origin, development, and current status of the corporation. Organizational culture of the corporation
Practicum Assignment 1: Self-Assessment of Clinical Skills
A self-assessment is an opportunity for you to review what you have learned in the program, evaluate your clinical skills, and develop goals before exiting the NP program. For this assignment, you will complete the Risk Control Self-Assessment Checklist for Nurse Practitioners and identify your areas of strength and weakness. You also will explain how you plan to improve on these weaknesses, as well as how you plan to master clinical skills you have not obtained prior to exiting NP program.
This assignment will be submitted to Turnitin.
Instructions
1) Before your Week 2 Writing Assignment can be graded, you must have submitted your Academic Integrity Module/SOC here. Then, submit your assignment. (You can submit more than one item to LEO’s Assignments.) Once your professor has checked that you have successfully completed the Academic Integrity Module/SOC, s/he will grade your Journal. If it has not been submitted before submitting your paper, you may lose up to 5 points for lateness.
MRKT 310 Principles of Marketing
Week 2 Writing Assignment
Part 1 – What is Strategic Marketing?
Learning Outcomes
Creating Value for Customers: Student can demonstrate an understanding of the concept of value creation.
The Role of the Customer in the Company’s Strategic Planning. Student can assess the company’s commit to serving customer needs as evidenced in a company’s mission statement.
SWOT analysis: Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results.
Competitive Analysis: Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.
Directions
Select your product or service offering from the list in the Writing Assignment Discussion Forum. This list is also in the Syllabus. The same product/service will be used in all of the writing assignments.
Research your product or service offering through the Internet and UMGCs virtual library (your references will need to be mostly academic sources. See library services if you do not know what an academic source means). Do not limit yourself to searching solely on the product or service name. Look up the industry it is in (Hoovers.com is a good source for this via the UMGC library) and search on that industry as well. Look up the direct competitors. Check industry journals and the trade press. Ask your family, friends, coworkers and others what they think about the product and each of the competitors. You may want to visit a retailer to compare the products on the shelves or visit all of the websites. Keep all your research as you will need it for future writing assignments.
Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, each section should have a heading. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
Creating Value for Customers. Consider the customers you believe currently use your product or service and the definition of marketing offered in the course content. As we begin our study of marketing, what are your preliminary thoughts as to how you think the company creates value for its customers based on the concepts in this week’s readings.
Role of the Customer in the Company’s Strategic Plan. The readings indicate that the best marketing begins with the customer and that commitment to the customer begins with including the customer in the company’s mission statement. Find your company’s mission statement. Repeat it (or attach as an exhibit if it is too long) and comment on its effectiveness in demonstrating the company’s commitment to having a customer focus. Could the mission statement have more focus on the customer? How would you recommend it be modified? Is it supported with value statements or other evidence of a customer focus?
SWOT analysis. Identify at least one element of each of the SWOT categories (a strength, a weakness, an opportunity, and a threat). Explain your choice using a citation if needed. Then identify possible implications for each of the four elements. Create a Table in which these elements are posted. For example, if a strength is a a strong national brand name, the implication is that the company may be able to launch other related products under the positive umbrella of the same brand name. Conversely, if a major weakness is the company is carrying a lot of debt, the implication is that the company not not be able to achieve significant growth, but may have to consider retrenchment strategies.
Competitive Analysis. Identify at least two major competitors or those two products that are trying to sell essentially identical products to the same type of consumer. Then, identify at least three criteria that are important to those consumers when they are making their decision as to which of the three competing offers to buy (e.g. price, specific benefit, service, warranty, convenience, specific feature, etc.). Make a little chart with the three criteria along the left-hand side and the competitor products (including your own product) across the top. Rank each of the products on a scale from 1= low to 5= high on each performs on each of the three criteria. Add down each column. Which product ranked highest overall based on the sum of the columns. Then, look at the highest score in each of the criteria boxes. Which products ranked the highest on each of the three criteria? Was it the same product, was it three different products? What do these results tell you about the competitive environment of your product category. Which product is the leader? Which product is the follower, challenger and nicher if those categories apply? Attach your chart as an exhibit.
Part 2 – Customer Satisfaction, Loyalty, Management and Empowerment
Learning Outcomes
Customer empowerment. Student can identify how their chosen product or service offering uses social networks to communicate and empower customers to be part of the marketing process.
Customer satisfaction. Student can identify how customers communicate their satisfaction or dissatisfaction with the chosen product or service offering.
Customer Relationship Management. Student can explain customer lifetime value and how a customer relationship management program can have a role in attracting and retaining most valuable customers.
Customer privacy. Student can identify the product or service offerings privacy policy and analyze its effectiveness in protecting their customers information.
Directions
You may want to find a Most Valuable Customer (MVC) of the product or service if you are not one yourself, or alternatively think like an MVC. What is the evidence of an MVC of your product or service? It isn’t just that the customer regularly buys the product or service. It means that the customer is treated differently — better — than other customers. It means that the MVC represents about 20% of the company’s revenues. These are the customers with whom the company regularly communicates, offers special deals, and other ways as outlined in the text and as you can find with just a little bit of googling on the internet.
You will have to calculate the lifetime value of a most valuable customer. See the discussion of the lifetime value calculation in the week’s reading, and calculate the LTV using this simple equation: LTV = (Price – cost to produce the product) * number of annual purchases * number of years expected to purchase – initial acquisition costs. For simplicity sake, you can assume your customer will have a relationship with you for ten years and you can make an educated guess as to how much the initial acquisition costs were to get him as a customer in terms of advertising or other types of promotion efforts. If you are not an MVC yourself, make and share your assumptions about your calculation. If you are not an MVC, you might want to find someone who is and ask them why they are loyal to the product or service and what they feel the company does for them that is special that they don’t do for other customers.
You may need call or visit a store to take a look at your product or service if the website does not provide you everything you need to evaluate the company’s product or service privacy policy. Usually the privacy policy is available on the website.
Answer the following four questions in order and number the beginning of your response to each question.
Customer Empowerment. How does your product or service offering empower its customers as discussed in the course readings this week? In other word, how are customers part of the marketing for the company? Identify the feedback vehicles they may use, especially social media. Do the social media efforts seem to be creating buzz marketing? If not, what could they do to generate more buzz?
Customer satisfaction. How does your product or service offering communicate ways for customers to express their dissatisfaction? If possible, outline what remedies the product or service may be taking to ensure satisfaction.
Customer Relationship Management. Does it appear that your product has a customer relationship management strategy? In other words, do they treat the top tier of customers differently than other customers? Calculate the lifetime value of a most valuable customer. Do not use the lifetime value calculation in the week’s reading. Calculate the LTV using the Kissmetrics formula that was explained in the Classroom PowerPoint. Please do research to make sure you have sound information for your formula. If you are not an MVC, you might want to find someone who is and ask them why they are loyal to the product or service and what they feel the company does for them that is special that they don’t do for other customers.
Customer privacy. Review your product or service offering’s privacy policy (usually published on its website). Analyze whether you think they do enough to protect the customers privacy or what steps you might suggest they take to protect customer’s privacy. Refer to the privacy policies or the information on warranties and guarantees. The company’s customer support page might also be useful. Do they publish a remedy should the customer’s privacy be breached? Should they?
General Submission Requirements: Review below as well as Writing Assignment Instructions under Content.
Prepare as a word processed document (such as Microsoft Word). Use a simple 12-point font such as Times New Roman. Use black ink for majority of your work and only use colors if it enhances your ability to communicate your thoughts.
Your assignment should be the equivalent of approximately five pages of double-spaced text (although more are acceptable), approximately 1/2 page for each of the eight questions (four in Part 1 and four in Part 2). You may attach exhibits that will not be counted towards the page count of double-spaced text. The cover page and References page are not part of the written analysis.
Be sure your name, writing assignment number, and the name of your product or service are on the cover page of your writing assignment.
Include a References page, which includes references that explain the concept and references to the actual product.
You should use a minimum of six (6) references, four (4) of them should be dated 2016 to the present.
You should use APA style for a paper which includes formatting for page numbers, page margins, etc. More information about using a style guide can be found in the UMGC’s virtual library accessible from your LEO classroom in Content “Learn to Use APA” or at umgc.edu/library.
Upload your word processed document in your LEO assignments folder by the due date in the LEO calendar.
Refer to the grading rubric associated with the assignments. Be sure to note that 20% of your grade on this assignment will be based on your grammar, composition, adherence to the submission requirements, and use of an appropriate college-level style guide for writing and referencing.
