Day: September 28, 2020

To write a thorough article critique you must have thorough knowledge of the article. Reading it more than once helps to ensure that you haven’t missed any important details.

4. Consider the credentials of the author. Does the author of the article have the necessary credentials to be considered a reliable authorial voice? It is important to consider the author’s expertise and possible biases that may be tied to his perspective.

5. Consider the credentials of the sources used in the article. Are the sources used to support the author’s claims authentic and respectable? Published works such as books, journals and other scholarly sources are a few of the adequate sources of information that an author may source.

Writing the Critique

1. Begin by writing APA style bibliography of the reference in which you are critiquing at the top of your page.

2. Compose an introduction. In paragraph form, the introduction should include the author’s name, the name of the article, its source and the thesis or main point of the article.

3. Summarize the article’s supporting points. “How to Write a Critique” suggests that you “summarize the author’s purpose and main points/evidence cited that are used for back up.” (this is part of the body of your written article critique)

4. Determine whether or not the supporting points provided hold up the article’s main points adequately and compile your evaluation and review of the article. The University of Waterloo’s guide, “How to Write a Critique,” recommends that your evaluation contain the answers to the following questions: What are the author’s credentials or areas of expertise? Do you agree with the author? Did the author use appropriate methods to gather the evidence? Was the evidence used by the author accurate? Are the article and the evidence still valid or are they outdated, leading to an invalid conclusion? Was the author successful in making his/her point?. The University of Waterloo’s website also advises that you “divide the article into sections of thought and write a brief summary of each thought in your own words…[and] back up your decisions by stating your reasons.” (This is a part of the body of your written article critique)

5. Write your conclusion. According to “How to Write a Critique,” your conclusion should contain a general opinion of the article, state your agreement or disagreement with the author and the reasons for your conclusion.

6. Create a reference page. On a separate page, all sources cited in

your paper should be included in the reference page.

The actual article will be provided via pdf.

The

Pixar

Case questions:

Discuss key elements in Pixars external environment that the firm should be aware of as it pursues its strategy.  What do you see as the key external factors that could affect Pixar? Identify two key elements you see in its general environment (macro-environment) and two key industry forces the firm needs to be aware of and be sure to discuss the implications of these for the firm.

Using the categories discussed in the book (see Exhibit 3.5), evaluate the resources of Pixar.  Do you believe these resources and capabilities afford the firm a sustainable competitive advantage?  Why or why not?

What types of investments should the firm make to both enhance its resource set and respond to environmental pressures?

The case is located in the digital textbook.  It has Case 12 on page C70.
This is a individual assignment.  You should not discuss your views, analyses, or recommendations with others in the class nor should you rely on other sources, such as news articles or websites, to inform your analyses or recommendations.
The answers should be based on facts either given in the case or that were known at the time that case is based.  You can make reasonable assumptions if something is not specifically stated but do not base conclusions on any other information that is apparent with hindsight.

Use double-spaced, 1 margins, Times New Roman, 12-point font