Please read this detailed description thoroughly before making me an offer. I have
provided additional files to help you write this report to my high standards. These
files include the report brief, the rubric template, some business tools that I ask you to
include in the specific format that is needed as well as some other documents that
will make this writing easier for you. Please check all those files BEFORE starting
the writing. All those files will have a short explanation as to where they are
intended to be used to avoid any confusion as to why I have attached them. In these files you will also find more details about the rules regarding what counts in the word countand other details.
This assignment evaluates the current and potential future Business Model of an
organisation. You run your own consultancy company and have been contacted by an
agency called Fishlock Associates. Fishlock Associates represent:
– Mothercare Limited;
-Thomas Cook Limited.
The fortunes of both these companies (Mothercare and Thomas Cook) have declined significantly in recent years and now they require your help
This assignment needs to be on either Mothercare or Thomas Cook please do a quick
research to see which company you prefer depending on the available information
evethough you should be able to find all the necessary information for both of
them. Mothercare has failed in the UK so if you choose this company make sure that
you clearly state that this report talks about Mothercare’s operations in the UK.
Start the assignment with an executive summary. Then include a table of contents.
The first part of the main body is TASK 2. Start with a brief introduction of
the company. Then you need to explain the state of the company at the time it had
recognised it was in financial trouble. For any of the two companies that happened
around September 2019 so use data up to that date and not anything afterwards. In
this part you need to explain what problems the company faced internally as well
as external factors that might have impacted and led them towards this troubling
situation (CRITERION A).
In TASK 2 you also need to inlcude a Value Proposition Canvas and a Business Model
Canvas (I have attached the my preferred template for both of these you can find similar ones to download but please try to find some that are the same template as the ones i attached). These need to feature the characteristics of the company at the time it was
failing and struggling so you can make connections with the part explained above.For
the VPC I want you to model it in a way that shows that the company was not modelled
ideally and this is partially why it failed. Thus, emphasize on the problems(pains)
category in the VPC. In this part it is also required to identify what Business
Model Patterns are found in the Business Model Canvas. These patterns are found
in a website found here: https://businessmodelnavigator.com/. Research a couple of
those patterns that seem to fit the company and briefly explain them in parallel
to the BMC previously used. All of these are stated in CRITERION B in the Rubric
I have provided.
The last part of TASK 2 is CRITERION C. Here you need to use the findings from the
two previous parts and create some observations. These need to explain why the
company faced all those difficulties in detail by summarizing the points made within
the previous parts. This concludes the TASK 2 which is about the company at the time
it was failing.
TASK 3 is called Pivot and it refers to the period between the one when the company
was struggling and the ideal future model we suggest later in the assignment. It is
required to explain what the term pivot suggests and then necessary to choose what
innovation approaches the company should implement to reach this projected future
ideal position. When talking about innovation that can be technological, marketing
social, product, process, service or business model innovation. Choose which ones
fit the chosen company and find specific changes that would help transition the
company from the current state with the financial issues to the desired future state
they are intended to push the company towards. Also explain whether these innovations
are disruptive, meaning a complete reinvention, or sustaining innovation meaning
an improvement of existing features. All the options chosen need to be justified
and correctly applied to the existing framework of the assignment(CRITERION D).
For TASK 4 you need to model the ideal future state of the company. Up to this point
you have explained the current bad state of the firm, then the necessary innovations
and changes required to reach this final ideal state. It is necessary to include a
completely new Value Proposition Canvas and Business Model Canvas without comparing
them to the ones included in TASK 2. In these new canvases you should include the
changes and innovations you suggested in TASK 3. Finally, for this task you should
also try to recognise if these changes and innovations suggested are included in any
of the business model patterns found on https://businessmodelnavigator.com/ . This
part is covered in CRITERION E.
For TASK 4 you also need to do an evaluation of the business model you reccomend for
the future. Make sure you mention the strenghts of the business plan as well as
identify the risks and how those risks would be controlled. For example, would the
company try to distance itself from those identified, specific risks or try to engage
with them in order to create opportunitites You should include three to five main
risks that the company could face in the proposed ideal future model and how the firm
would react to those. For this part you should also conduct a SWOT analysis for
the new state of the company. For the new business model you will have to make
some hypotheses about the company (since this new model is imaginary) that are
unique to the proposed future business model suggested. These untested hypotheses
need to be evaluated by developing testing strategies.You should include maximum 5
hypotheses for this suggested new business model and use test cards as a testing
technique that see the outcomes of the used hypotheses (i have attached what a test
card is exactly in a seperate file). All of this is CRITERION F in the rubric.
The TASK 5 is the final part of the assignment and it includes the recommendations
we make to the agency that hired our consultancy. These recommendations need to be
the result of the previous criterion (F) and need to be absolutely precise and action
orientated. It is also vital that these are firmly connected to the future business
model we have created. This task is CRITERION G.
Throughout the entire assignment the language should be professional, it should be
written in third person and it needs to follow a logical structure and flow with every
part resulting from the previous part(s). Business modelling terminology should be used.
