Please use this link: http://bit.ly/2NzBAwN to access x2 research papers and all reference books. References must be made in Harvard format. Smith (et. al., 2004), says, ‘please cite like this.’ (p. 1)

Consider the following:
Different views of change management
What changes in a school and why?
What makes for successful change in a school?
Does managing change require certain leadership qualities?
Links with strategic thinking

Think about a time when you experienced failure as a leader in your organizational life when you were less effective than you should have been while managing yourself and/or other people.

Examples might include failure to secure an important client, stalled promotion, frustrating project management or team management experience, inability to manage upwards, difficult colleague or subordinate, etc.

Briefly describe the situation and analyze the contributing factors that made you less than effective. What is important is the thoughtful analysis of what caused you to be ineffective in that leadership situation? Suggest alternative courses of action given the learning from the course.

Word limit: 2,000-2,500 words (40%)

Exam essay 300 words
Choose a international brand of your choice and apply Keller and Aaker models to it
Choose a brand experiencing strategy shift
Explain attractiveness by using KELLER and Aaker (brand management gurus) marketing models/approach based on CBBE (Customer-Based Brand Equity) pattern.
What elements help the needs of customers?

Legalities and The Theories to Use.
Class For this first module, I want to make something clear regarding the relationship and the differences between what is legal and what is ethical.  The premise that I want you to always remember is that if it is illegal it is inherently unethical by definition or rule.  Anytime someone breaks a law or policy, that action is unethical. Let me explain why. 
When a law is being discussed and is not yet a law or policy, there are ethics involved.  Each side of an issue will argue why the law should be one way or another.  There are many examples we could use to show this relationship such as marijuana use or speed laws.  For our purposes, lets focus on speed laws.
In my community, there are many houses with children living in those houses.  There are schools and pets.  And there is a major road which commuters habitually take to get to or from work.  The speed limit desired by the community is 25 miles per hour.  The commuters who do not reside in the community prefer 40 MPH.  The pros and cons of these issues and various other topics such as sidewalks, gates, fences, parking, and others were debated between these two groups until the town decided on a 25 MPH speed limit.  Signs went up and the issue was resolved.  We had a law.
Breaking that law is inherently unethical.  Therefore, if I go 27 MPH on my road, I am acting outside the law and I am being unethical.  Now some may say that I may have a good reason to go 27 MPH.  These reasons may range from a car malfunction to a need for speed to get to a very important event or to hurry an injured passenger to the local hospital.  I would argue that each of these arguments is good for defending myself from the consequences of breaking the law.  But my original act to go over the speed limit is inherently unethical.  It is wrong in all cases to break the law.
My sentence or punishment from the judge is a matter of ethics by the judge to determine what is fair, just, right, wrong or utilitarian in my case. The judge has an ethical concern within parameters on what punishment should be handed out. However, as long as the facts are that the speed limit is 25 MPH and I was going at 27 MPH, there is no debate on whether I broke the law or not. I did. And breaking the law is unethical.
During this course, please do not present an argument for why you or anyone else who broke the law or policy was acting ethically. When a law or policy exists and one goes against it, they are acting unethically. There may be valid and good arguments for why they acted against the law. However, the action of breaking the law itself is unethical.
Deciding to break the law based upon your values, principles, personal concerns, or other reasons may be an ethical argument for you personally. However, once you break the law, that act is an unethical one. For example, lets go back to our speed limit case. If I exceed the speed limit knowingly in order to get my wife to the local hospital because she is in pain, then my personal value to reduce pain and suffering for my wife overrides my knowledge that speeding is illegal. I do an unethical act for an ethical reason (at least in my mind it is ethical). However, if during my speeding to reduce suffering for my wife and get her to the hospital quickly, I accidentally hit a parked car and did damage to it, my ethical reasoning is now marred. Heaven forbid I hit a person while speeding and the illegal act has now increased its unethical nature because of the consequence, regardless of my personal rationale for speeding as an ethical act to get my wife to the hospital quickly.
Do you see where the distinction lies?
In this first discussion problem, I would like you to share a recent ethical dilemma you encountered at work or within your life experiences. I have found that reflecting on personal experience is often valuable to the discussion of how ethics theory can change your perspective of a situation. For this activity, consider a recent time when you have struggled with an ethical dilemma. In your post, please include these elements:
– Tell us your approach to the ethical dilemma. What were you considering as the event unfolded? What was most important to you?
– Based on your description of your approach, identify which ethical theory best matches your approach. The ethics theories you should consider are:
    – Utilitarian Theory
    – Virtue Theory
    – Duty Theory
    – Divine Command Theory
– Choose another theory that takes a different view and reevaluate the situation by applying this theory.
– How does each theory create a different perspective of the situation, and what impact does this have on your decision? Does one theory work better to identify the right answer?

Textbook : Strategic Management in Action, 6th edition (2013)
Publisher : Prentice Hall
ISBN : 978-013-262067-3

** Special Note : No textbook can be provided…
                         
@Assignment 1.

In this lesson we will look at two perspectives relative to developing strategy: the industrial-organization (I/O) view and the resource based view (RBV). The resource-based view (RBV) approach to competitive advantage contends that internal resources are more important for a firm than external factors in achieving and sustaining competitive advantage. In contrast, the industrial-organization (I/O) view advocates that external (industry) factors are more important than internal factors in a firm for achieving competitive advantage and organizational performance will be primarily determined by industry forces.

1. Read: “Strategic Management in Action: Hulu

a. What do you think Hulu’s owners should do now?

b. What is it about this situation context that is so challenging?

c. What type of resources does Hulu have? Are they unique? Explain.

@Assignment 2.

In this lesson we will look at two perspectives relative to developing strategy: the industrial-organization (I/O) view and the resource based view (RBV). The resource-based view (RBV) approach to competitive advantage contends that internal resources are more important for a firm than external factors in achieving and sustaining competitive advantage. In contrast, the industrial-organization (I/O) view advocates that external (industry) factors are more important than internal factors in a firm for achieving competitive advantage and organizational performance will be primarily determined by industry forces.

2. Read: Strategic Management in Action Cases: Case #1 Out of Focus

a. Explain Kodak’s driving forces, implications, and critical success factors of the business environments.

b. Discuss two organizational elements that guide Kodak’s strategic decision makers in managing strategically in today’s context.

c. Discuss the roles of ethics and social responsibility in Kodak’s strategic management.

d. Describe the different perspectives on competitive advantage relative to Kodak. Present I/O view, RBV, and guerilla view.

I would need a summary by 20 it should be a minimum of 400 words. this is the link to article https://www.theatlantic.com/magazine/archive/2008/07/is-google-making-us-stupid/306868/

The point of this assignment is not to analyze the article but to be as clear as possible about what it says. This may sound counter-intuitive, since analysis is a main aspect of academic writing. In order to analyze something effectively, though, it is important to first examine it thoroughly. You may use either paragraph or outline form to write the summary. The two key things are to explain the author’s main point and then to lay out the evidence he or she uses to back up and develop that point. Notice the word “develop” here. Good essays do not simply reiterate one idea; instead, they add complexity as the argument progresses.

for Tuesday Please find five or six websites that are relevant to your topic and that you can use as evidence. Again review the full paper assignment under June 27  to get a sense of where the essay is headed.  Find sources that are reliable and appropriate. There is a lot of leeway here. Give some thought to whether it would be reasonable to trust the information.  For each website, present a summary of the relevant information and explain how you will use it in your essay. Provide a link to each website. The research summary should be 500 words minimum.

weds Please write an outline for your essay.  Review again the specific instructions for the paper itself. Prepare the online to include each paragraph of the essay you will write: two introductory paragraphs, the body paragraphs, and the conclusion. In writing the essay, you may depart from the outline if it seems logical to do so. Make the outline as detailed as possible, though, so that you have a working plan for the paper. The paper outline should be 500 words minimum.

This paper is in the form of agree/disagree. Pick one of the readings we have done thus far in the course, and write an essay explaining whether you agree or disagree with the author’s central argument. If you agree with some parts and disagree with others, that’s fine. Just explain your view as clearly as possible. This assignment is divided into parts, beginning with a summary of the article, followed by a summary of the research you have done to supplement the information in the article, an outline of the paper, and then the final draft. Each of these parts of the assignment will be due one day at a time and graded individually. The reason for this is to enable you to build writing skills step by step. The assignments for each step will be posted for the day that it is due. This paper should be a minimum of 2,000 words.

Use one of the job search engines (i.e. Monster, indeed, SimplyHired) to look for positions in the health and wellness arena.

Address the following elements:

-Explain two jobs that you would consider applying to (one must be an online health coach). Provide details about these positions. Next, select one position you want to hone in on and explore further.
-Appraise three to five specific skills, abilities, behaviors, attitudes, and/or knowledge areas you believe are important for success in the position. Clearly define and provide examples of each.Tip: It is recommended that you review the responsibilities, knowledge, skills, and abilities that are typically required for a specific occupation by visiting O*Net OnLine
-Evaluate certifications or credentials, if any, that are required or recommended for the jobs you selected.
-Discuss the target population that you would be working with.
-State the salary range and any additional benefits as they apply for your selected positions.
-Assess transferable skills. Which skills, acquired from previous positions (military, lifeguard, manager, and babysitter) or academically, will be relevant to your selected job?
-Create two specific short term and long term career objectives.

Include the link to your selected job so that your peers can also view this job opening and the particular requirements. Any sources used must be referenced and cited according to APA guidelines.

Define EC. Define and discuss the various types of EC, i.e. B2B, B2C etc. Define and discuss the various business models used in EC. How do the business models relate to each type of EC? This assignment tests your analytical and critical thinking skills and your ability to synthesize concepts around topics. The paper should be in APA format, 5-10 pages (not including reference page), with at least five references and many citations in the text. Paper should have a title page, an introduction section, various subsections organizing topics in the paper and a summary or conclusion section. Do not cut and paste. Write in your own words and cite your sources. Write in sufficient depth to cover the topic irrespective of length.

Scholarly Activity Essay

For this assignment, you will develop the Research Design for the Sun Coast Project.

(Use template Attached)

research design submission should include the below elements:

1.    Research Methodology: Describe and justify the choice of research methodology and why it was most suitable to solve the problems. Be sure to compare and contrast this choice with the design that was not selected.

2.    Research Design: Explain whether the research design is exploratory, causal, or descriptive. Provide the rationale for the choice.

3.    Research Methods: Review the research questions and hypotheses you developed in Unit II, and then decide on the most appropriate research methods to test your hypotheses. They might include a combination of experimentation, descriptive statistics, correlation, and casual-comparative methods. Be sure to specify which method will be used to test which research question and hypotheses and explain why that method was most appropriate.

4.    Data Collection Methods: Specify how the data were most likely collected to test the hypotheses. Data collection methods include, but are not limited to, survey, observation, and records analysis. Be sure to specify which data collection method was used to collect the data needed for each research question and hypothesis. Please note that one data collection method could capture the data for several research questions and hypotheses.

5.    Sampling Design: Briefly describe the type of sampling design that was most likely used for the data that were collected. Choices include, but are not limited to, random sample, convenience sample, etc. Explain your rationale for your sampling design selection(s).

6.    Data Analysis Procedures: Specify which statistical procedures will be used to test each of your hypotheses from among correlation, regression, t test, and ANOVA. Explain why each procedure was the most appropriate choice.

Guidelines to the Scholarly Activity: (Use Template attached)

a.    Use template attached and follow instructions.
b.    Organization should be logical, clear, and appropriate.
c.    You should provide strong evidence of critical thinking.
d.    Essay should end with a conclusion statement to support your essay.

** Need three (3) peer-reviewed, academic sources other than article attached no more than 5 years old minimum**

** Essay should be 2 Full pages minimum not including Title page and Reference page**

Please see and use attached Scholarly Activity Essay Template and Course Project Guidance Document