Category: Business and Management

BACKGROUND:
You are a marketing manager for an airline company (choose a name the company), that hired you 6 months ago. During your time, you have noticed that the airline has not been doing a good job marketing itself. Their reputation in the airline industry has suffered tremendously due to the following:
Mechanical errors that resulted in a plane crash 3 months ago (there was no loss of life)
Poor customer service
Numerous late departures and arrivals

ASSIGNMENT:
Develop a marketing plan of how to turn around the reputation of the airline. Include the following:
Executive summary
Table of contents
Situation analysis (discuss the current situation)
Marketing Tactics (the strategies you as a marketing manager that you would employ to turn the situation around)
Discuss the risks to the company if immediate action is not taken.

COMPONENTS OF A GREAT PAPER:
APA format including work cited page
Subheadings for each section
Address all points above in detail
Sources supporting the strategies chosen (This can be examples of other companies that went through similar situations and how they overcame this challenge(s) by employing this strategy).
No more than 3 pages. (This does not include the title page and your reference page.)
Your point of view
Conclusion that summarizes the points made in the paper

Note: This assignment is not based on a real company. This is a fictious airline. The purpose of this exercise is to ensure you understand how to build a marketing plan.

Victoria Secret is currently struggling to stay afloat. As a result, they find themselves having to close a number of stores. The are struggling particularly with millennials.
Look at the company and discuss why they are not doing well.

ASSIGNMENT:
Write a paper explaining the following:

Why are millennials not flocking to Victoria Secret?
What are Victoria Secrets’ strengths, weaknesses, opportunites and threats?
What is Victoria Secret not doing well causing them to have to close stores?
How could Victoria Secret take advantage of the situation causesd by COVID to market their products?
In your opinion is Victoria Secret a thing of the past or is it possible to revive their brand? Is so why? If not why?

COMPONENTS OF A GREAT PAPER:
APA format including work cited page
Subheadings for each section
Address all points above in detail
Sources supporting the strategies chosen (This can be examples of other companies that went through similar situations and how they overcame this challenge(s) by employing this strategy).
No more than 3 pages. (This does not include the title page and your reference page.)
Your point of view
Conclusion that summarizes the points made in the paper

    Assignment 3
                                                    Organizational Change
Conduct a research and select one of the fortune 500 company and examine the organizational change initiative. Compose a PowerPoint presentation (10-12 slides) to evaluate the organizational change initiative considering the following:
Find an example of a company that has recently gone through a major change.
Why did the organization make the change, and what does it hope to achieve from it?
Recognize the problems inherent in managing change and the obstacles that must be
overcome.
Describe the change process and understand the techniques that can be used to help an
organization achieve its desired future state.
Submit your answers as a single PowerPoint document to the Dropbox . You need to have at least three academic references and use APA style. Assignment 3 due on 03/21/21 before 11:59pm.

The written case assignment is to be prepared on an individual basis. It is expected that the content of your written case will reflect your thoughts and analysis rather than the work of others.

Suggestions regarding the preparation of written case assignments are discussed in A Guide to Case Analysis posted in the Student Center at www.mhhe.com/thompson.  The criteria for grading written case presentations include:

1.Identification of key problems/strategic issues.
2.Use of appropriate analytical tools techniques, including the use of charts and tables where appropriate. You are expected to demonstrate that you can use the tools and techniques of strategic analysis presented in the chapters. Both breadth and depth of analysis will be evaluated.
3.Presenting realistic, workable, well-supported recommendations for action.
4.Use of good communication skillsfailure to use good grammar, spelling, and other written communication skills will result in a full one-letter grade reduction.
5.Evidence of adequate preparation, pride of workmanship, and display of professional attitude and approach.

I want to elaborate on the financial analysis I am expecting in your papers. This must get done.

1) Identify all sources of revenue example Iidentify all revenue segments ( Revenue and profit are not the same)

2) Identify which segment has the greatest growth vs prior year and prior 5 years

3) Identify why is the segment growing or not growing

4) Identify the most profitable segment vs prior year and 5 years prior

5) Identify major expense compare to prior year ( Are these expense growth reasonable? Why?

6)  Vertical Analysis for the last three years on the Income Statement – Anything noticeable?

7 How does any latest balance sheet  change impact Company’s Strategy?

8 How is the company financed? Any major changes in Balance sheet if so where? How does this impact the company’s strategy?

9 Is the stock price rising?

10 Financial ratios that must accompany you paper- 5 years of data- Please observe the trends from these ratios

1) Current Ratio-

2) Quick Ratio

3) Average Collection period

4) Debt Ratio

5) Gross Profit margin

6) Net Profit Margin

7)Return on Assets

8 Return in Equity

By this stage in your life, you most likely have encountered good and bad leaders. For this discussion, please tell us about your favorite leader you have personally know or a favorite leader from history, a novel, or TV/Movie.

Please explain why and give an example of when this leader was at their best or a situation you were impressed by their leadership. Based on chapter 14, what Leadership qualities did this person did this person possess?

no less than 150 words

also, respond to these no less than 80 words

1.When I think of my favorite leader, I think of my team coordinator, Andrea, when I worked for a window company that operated on door-to-door sales. It’s hard to stay motivated in a sales job because you’re constantly having the door slammed on you (which I can understand). My first week I had 0 callbacks from knocking doors and I remember her telling me about how hard her first week was. It was easy for her to relate to me because she still remembers how it is to be an entry-level employee.

That motivated me to do better because everyone who worked at the company told me that Andrea was the best seller they had ever seen and I knew that If I had her as my teacher I could be one of the top sellers at the company. As soon as I sold my first set of windows our team was the top team for the remainder of our duration. The evidence of Andrea being a good leader was that 3 of her subordinates were the top 3 sellers for the Cincinnati branch of the company.

no less than 80 words

2.My favorite leader that I have known would be the CEO of the agency that I worked at when I graduated with my Bachelors degree. My first job was as a medial social worker at a hospice in Cleveland.  Although the leader I am referring to was the CEO of the agency, he was also a social worker by training.  This maybe why I was able to relate to him so well and why I had so much for respect for him.  There were many times that I can think of that I was impressed by his leadership skills. The thing that probably comes to mind the most is how he was able to connect with the staff. He was  very aware of the importance of his staff providing good patient care but also keeping the agency afloat financially.

In thinking back on the the leadership qualities that I read about in Chapter 14, I wold say that this leader was a servant leader. The textbook describes servant leaders as having a strong desire to serve and work for the benefit of others (page 407). This leader was very concerned about his staff, the patients and the community. I learned a lot from this leader and have often thought of him when working with my own staff.