Provide the following information for the second brand of your company:
12) What is the name of your brand?
13) What is the target market of your brand?
14) Explain the step-by-step process that you used to select your target market and include the GE Matrix that you created at the end of that process (for more information, review The step by step process for Targeting in BB > Content > Markstrat Material; 15 points)
15) Based on the Market Share data, who are the top three competitors of your brand? (Your top competitors are brands with the highest levels of market share in your target market; 3 points)
16) What are the Brand Awareness by Consumer Segment percentages of your brand and your top two competitors in your target market? (3 points)
17) What are the Brand Characteristics of your brand and your top two competitors? (3 points)
18) What percentage of your target market would choose Specialty Stores, Mass Merchandisers, and Online Stores to purchase a product in the Sonites Industry? (3 points)
19) What percentage of Specialty Stores, Mass Merchandisers, and Online Stores Carry your brand? (see Distribution Panel; 3 points)
20) How many units did you sell during the last period? What was the inventory at the end of that period (see Production Report)? What is Market size broken down by consumer segment (in thousands of units) estimations for next period (see Market Forecast)? (7 points)
21) What are the estimated Purchase Intentions by Consumer Segment percentages for your brand (see Consumer Survey & Panel; 5 points)?
22) Based on your answer to question 11, how many units should you manufacture in the current period? (8 points)

Industry name: Berlin
Team name: S
Pass: 6637

Victoria Secret is currently struggling to stay afloat. As a result, they find themselves having to close a number of stores. The are struggling particularly with millennials.
Look at the company and discuss why they are not doing well.

Write a paper explaining the following:

Why are millennials not flocking to Victoria Secret?
What are Victoria Secrets’ strengths, weaknesses, opportunites and threats?
What is Victoria Secret not doing well causing them to have to close stores?
How could Victoria Secret take advantage of the situation causesd by COVID to market their products?
In your opinion is Victoria Secret a thing of the past or is it possible to revive their brand? Is so why? If not why?

APA format including work cited page
Subheadings for each section
Address all points above in detail
Sources supporting the strategies chosen (This can be examples of other companies that went through similar situations and how they overcame this challenge(s) by employing this strategy).
No more than 3 pages. (This does not include the title page and your reference page.)
Your point of view
Conclusion that summarizes the points made in the paper

Respond to the following student responses provided based on the following Prompt 1  (Each Response should be 137 words)

Do you agree with Marx that the process of alienation occurs among workers?  Has digital technology exacerbated the process of alienation among some workers?  Think of specific examples.  Do you agree that individuals a species being?  What type of economic system would allow humans to best realize their species-being?
Student Response 1:
I do not feel this is a yes or no answer, it depends more on the context of how someone perceives it.  Regarding alienation of the worker from their product I do not feel that is entirely accurate, if so, no new products would ever be produced.  Man, daily strives to create new objects that are bigger and better products, or smaller and sleeker.  Case in point, the camcorder, when I was growing up most camcorders were the size of a briefcase held on someones shoulder, today for $1000, you anyone can own a camcorder small enough to fit in your hand.  Music is the same way, I have Bluetooth ear buds that I pop in when I go to the gym, (telling my age here) but I had a Walkman when I was younger with a wired cord for both a cassette player and for a simple radio.  So, in that aspect no I do not agree that Marx was correct, situationally maybe but not completely.  As for alienation of the worker from other workers yes, I believe that is correct.  I believe everyone has experienced this, working harder, being more productive than the next person to stand out for recognition and reward so not to blend in with the crowd.  This is a dual edge sword, when management views you as expendable they have a tendency of treating you as such, when you stand out and separate yourself from the pack not only do you receive recognition for your determination, but also soak up the spotlight when punitive actions are being handed down also.  Each economic system is slightly flawed, but I would suggest either Traditional or Market.  Traditional would be beneficial because it would require people to become self-sufficient and stop looking for handouts, geologically this would not be sufficient as obtaining foreign goods would take forever to get.  A market economy provides services and goods through supply and demand, self-explanatory.  Consequently, where both falls short is, there are many people in every country that rely heavily on command economics.  Welfare and unemployment are examples of this where people are heavily dependent on the government for their daily life.  Devils advocate side of this is, there are many people, who without a heavily structured and guiding invisible hand, would fall into anarchy.  So I honestly believe parts of all three are needed, or at bare minimum a hybrid that incorporates certain measures from all three and disregards the negatives, I dont think we will see an economic structure like that in this lifetime. 

Student Response 2
I can agree with Marx that the employee can become a commodity and can be the worst kind of commodities. Employees are seen as replaceable. Employees are not seen as a valuable commodity. Ive heard a saying that if you leave there are five more to replace you. This is detrimental to the employees mental health and loyalty to a business since they are so eagerly ready to replace them. With an employee unhappy to be working then the employee can distant themselves and feel alienated from the work. The employee is then disgruntled and can ruin the mind by constantly being so unhappy all the time. Technology has alienated human more than just in the workplace especially since the nation being under quarantine during the corona outbreak. We rely on technology for everything now. There is no human interaction. We can order food, groceries, clothing, and everything in between to have it delivered to our homes and never actually connect or have a conversation with another human being. I can agree that individuals can possess their species-being. If a person has located their passion in life and make a living doing that passion then the person has found their species-being. 

Assignment: Post-Disaster Recovery
what you learned about the complexity of working with clients in post-disaster recovery situations and some of the issues that they may experience as they move through the recovery process.  Consider the role of government agencies, environmental engineers, and non-government agencies in the resources and help that they may provide.  Use at least three professional or official agency sources to support your work. 

The Assignment:

Please demonstrate your knowledge of the influence of Orson Welles by citing an example of a trick shot from BOTH The Best Years of Our Lives AND a modern film.  Please also post a link from the modern film example to show your point.  In your analysis, tell me why you believe your examples qualify as a trick shot.

This assignment is not a lengthy writing exercise and should be easily done in a page.  Please save it as a PDF file.

This is due by the date indicated in the syllabus and Due Dates document.

There are plenty of really creative “trick” shots in modern movies that originated in how Orson Welles and Gregg Tolland thought movies should look like.  Think about City Lights, It Happened One Night or Casablanca.  They are shot very straightforwardly with the camera simply capturing the action.  Welles and Tolland changed all that by creating the idea of a showman director who will do tricks with the camera that create a whole different experience for the audience that they could never get, say, from watching a stage play.

A trick shot is NOT a pan or a tilt or wind blowing through somebodys hair.  Nor is it a stunt.  It is a shot unlike others because it uses highly creative visual imagination and great skill to accomplish.  A long, unbroken take can qualify as can the creative use of split screening, fast/slow motion, shooting through walls. Orson Welles created the whole trick shot showcase in Citizen Kane.

LinkLook at the shot above, from Citizen Kane, as the camera soars over the rooftop, through a sign, through glass and finally descending down into a close up.

LinkThe example above is the opening scene from Welles’ Touch of Evil. It’s a long, unbroken take.

LinkA more modern example that’s commonly seen is the Jaws dolly zoom. Spot it in the clip above.

LinkIn this clip above, we have all kinds of trick photography such as slow motion and fast motion, stylized costuming, stylized color correction, etc.  It is an artistic leap way beyond It Happened One Night and is a direct child of Welles’ concepts of what a movie could and should be.

The influence of Welles is all over film, it should not be hard to find some really fascinating examples! Try to have some fun with this one.


After watching It Happened One Night, please watch another, relatively modern film, i.e. When Harry Met Sally. Then, compare/contrast how this genre has changed or remained the same.

In your analysis, compare the following basic tenets of the romantic comedy as you see it in BOTH It Happened One Night AND the modern film of your choice:

The basic plot where two people, usually a man and a woman, meet and then part ways due to an argument or other contrived obstacles.
Initially, these two people do not become romantically involved, because they believe that they do not
like each other, because one of them already has a partner, or social pressures.
Aggravation is not the opposite of love but actually quite closely related, and perhaps a necessary
precursor, to love.
Females are usually at least on par if not actually stronger-willed than the males. The head-to-head
battles are the key humor element of a screwball comedy.
Reverse class snobbery, to be poor is somehow to be more noble.
A very skillful blend of sophistication and slapstick. Although screwball characters move in an elegant
world, where even a simple bathroom appears to be the center of their universe, they may still whack
one another over the head, but while The Three Stooges use sledgehammers, screwball characters use
silver chafing dishes, and the likeweapons of the upper class.
A well written script, laced with barbed dialog. An overlapping style of delivery, with lines tossed off in
rapid fire.
An emphasis on elegant clothes, cars, and furniture.
The use of exotic locales.
The hero or the heroine living by his or her wits alone, though this is often balanced by a reliable
gainfully employed love interest.
The presence of leading actresses in the starring role.
Supporting casts of first-rate character actors playing eccentric types as well as a stable of familiar faces in leading roles.
Centered around romantic ideals such as “true love” and “finding the one”.
Again, please analyze each of the above bullet points for both “It Happened One Night” AND the modern romantic comedy of your choosing.

PSC 340 Spring 2021 Assignment #5
SARA Essay 15 Points – This assignment continues with Chapter 4 and the important topic of Problem Solving Policing.
Your  task will be to identify the  major crime listed on the top(there are only seven major crimes) of the attached Citywide Compstat Report which has the largest percentage% increase YTD 2021 compared to 2020.

After identifying the crime use the Problem Solving Policing method called SARA as described in Chapter 4 of our textbook to develop a plan to reduce the crime you have identified.

Your essay will be graded using the below rubric which describes a complete 15 Point  essay, if your assignment does not meet all of the requirements your grade will be reduced accordingly.

  Paragraph 1. Scan Correctly identified the  major crime and with the largest % increase and  then listed the number of actual crimes YTD 2021 and the % increase  from 2020
  Paragraph 2.  Analysis  This paragraph needs you to use your imagination to described the specific types of the problem crime and when and how the crimes are being committed,  in addition attempt to identify possible suspects. Example if your target crime is Burglary using your knowledge and imagination you would state that your burglaries involve overnight home burglaries in a residential area and go into detail of how the entries are being made.
  Paragraph 3. Response.-Described a response plan which included at least two steps to reduce the target crime and did not merely list the steps in the response plan but elaborated on them .
Paragraph 4.  Assessment Use your imagination again to determine if the plan was implemented properly and if the target crime was reduced. This assessment could be accomplished by reviewing crime reports and arrest records.